Exam 2: The Dynamic Marketing Environment

Which of the following products most directly resulted from changes in how consumers view the natural environment?

Many people believe it is much simpler to take photographs with digital cameras and avoid the problems of having to wait for pictures to return from the film processor. Digital cameras are part the _____ environment for companies that engage in film processing.

Sensatex, a New Jersey company, makes a SmartShirt, from a new "intelligent fabric" that can be wired with any number of sensors to monitor everything from the wearer's hear rate to the number of calories burned. The data are gathered by the shirt and sent wirelessly to a base station for remote monitoring. Possible customers for the shirt will be athletes and elderly people who live alone. The SmartShirt represents a potential change in the _____ environment for many different types of companies.

Three reasons are given for the growing global markets for American brands. One is the idea that if a brand has become world famous, it must be good. Another reason is that by consuming a global brands, the user becomes part of a like-minded global community. The final reason is the extent of the brand's commitment to social responsibility. All of these reasons directly influence are _____ forces.

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years. -The fact the rate people are dying is declining can probably best be categorized as a _____ force in the macroenvironment of the funeral industry.

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years. -Members of the traditional funeral industry explored changes in the external environment of their industry through the use of:

A recession:

_____ is the process of gathering information about a company's external environment, analyzing it, and forecasting the impact of whatever trends the analysis suggests.

Which of the following is an example of a political and legal force in the macroenvironment that could affect the marketing of farm products?

The 3M Company sells Scotch brand tape. Which of the following products is part of the tape's competitive environment?

Eduardo and Ashley are engaged. They both have excellent jobs. Even though they can afford a house just like Ashley has always wanted, Eduardo is not willing to spend that much money. Because Eduardo and Ashley have a want and the ability to buy, the couple can be classified as a market.

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years. -The desire to personalize funeral service is an example of a(n) _____ force that funeral directors must deal with.

During which stage of the traditional business cycle do organizations tend to expand their marketing programs as they add new products and enter new markets?

As a stage of the business cycle, recovery:

_____ _____ is the process of (1) gathering information regarding a company's external environment, (2) analyzing it, and (3) forecasting the impact of whatever trends the analysis suggests.

Which of the following statements describes a demographic factor that is likely to affect the marketing of homes in retirement communities?

Organizations operate within an external environment that they generally can control.

Which of the following would be an example of a microenvironmental influence on an international organization's marketing system?

The Mother's Against Drunk Driving (MADD), Atlanta Symphony Orchestra, the Sierra Club, and the Special Olympics are all part of each other's _____ environment because they vie for donor dollars.

In times of product shortages, which element of the external MICROENVIRONMENT is most likely to increase in importance in a company's marketing system?