Exam 2: The Dynamic Marketing Environment

In some communities, zoning restrictions prohibit building a liquor store within 200 feet of school property. This is an example of how _____ forces affect marketing.

For business purposes, a _____ is defined as people or organizations with wants to satisfy, money to spend, and the willingness to spend it .

Which of the following describes a demographic factor that a marketer of baby furniture would need to consider before launching a growth strategy?

Demographics:

The invention of the microwave oven created a need for microwavable dishes and this invention illustrates how changes in the technological environment affect marketing.

Members of Generation X are sometimes called baby boomers.

Miriam Lovelace grows flowers and herbs from which she makes Tranquility brand soaps. She has a supplier that provides her with glycerin, other chemicals, and packaging. She has a wholesaler that places her soaps on gift store shelves. A bank loaned her money to start her company, and an advertising agency designed her sales brochure. The owner of the farm, her suppliers, her bank, her distributor, and her advertising agency are all part of the _____ for Tranquility soaps.

Disney's Animal Kingdom spent several thousand dollars making sure the park was in compliance with the Americans with Disabilities Act. Because of legislation passed after the park was open, many of the rides that currently allow guests to remain in their wheelchairs on some attractions would not be in compliance with the law and would require expensive refurbishing. This indicates how the _____ _____ _____ forces impact the macroenvironment of amusement parks.

There are many sources for fresh-cut flowers that are sold by florists, in supermarkets and in other retail outlets. It is hard to create a product mix that makes one company's products differ from and more desirable than another's. One company that has done so is Virginia Farms Direct. This company grows a greater variety of long-stem roses than any other company. Virginia Farm Direct's more than 80 varieties of roses gives the company a:

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years. -Which of the following is part of the external microenvironment of a traditional funeral home?

Which of the following is one of the social and cultural forces in the external macroenvironment?

_____ are independent business organizations that directly aid in the flow of products between a marketing organization and its markets.

Which of the following statements about the North American Free Trade Agreement (NAFTA) is true?

When distributors started replacing styrofoam "peanuts" with real popcorn and other environmentally safe products in packing, it exemplified how _____ _____ _____ forces influence business.

The owner of the Aragon Florist can use his computer and his Internet service provider to access FloralEx.com, an online auction of everything needed to operate a retail florist operation. The auction can replace his suppliers and should be classified as a(n) _____ force.

In recent years personal computer manufacturers have sold directly to consumers and phased out PC dealerships. Apparently, a recent move to properly handle the noxious materials that are found in obsolete PCs has caused PC manufacturers to reinstate the PC dealerships. These reinstated dealerships would be examples of: