Exam 2: The Dynamic Marketing Environment

A busy working mother can go to a Super Target store and buy everything from fresh-baked bread to towels to clothes to books to fresh turkey. This one-stop shopping environment is in direct response to recent changes in how _____ forces are affecting the macroenvironment.

During an inflationary period, consumers often overspend because they fear that prices will be higher tomorrow.

An external macroenvironmental factor that could affect the marketing program for Turner's Country Foods, a manufacturer of a variety of different cornbread mixes, is the:

Which of the following legislation was designed primarily to protect consumers rather than to regulate competition?

Because of shortages of cedar, some pencil manufacturers are using wood from the rain forests in Indonesia. Faber-Castell has launched an advertising campaign based on the slogan, "Contains no rain forest wood." This campaign illustrates the strength of _____ forces in the macroenvironment.

Government legislation falls into two basic groups; one is designed to protect consumers, and the other is intended to:

A _____ is any feature of an organization or brand that is perceived to be desirable and different from those of the competition.

Demographics refers to the characteristics of human population, including such factors as size, distribution, and growth.

Organizations like Weight Watchers must advertise extensively and use other forms of promotion in order to attract customers and then keep similar organizations designed to help consumers lose weight from taking away these customers. The challenges faced by Weight Watchers are an example of how _____ influence a company's activities.

The importance of a second income to the survival of many families had led to the creation of several magazines, including Working Woman. These magazines reflect changes in the _____ forces of the macroenvironment that affect marketing.

The establishment in Atlanta of over 800 miles of walking paths and bike trails is an example of how social and cultural changes can influence the macroenvironment.

Krista Gomez is selling Girl Scout cookies. She has asked you to describe her competitive environment. What do you tell Krista?

Which of the following would NOT be an example of a marketing intermediary for a manufacturer of a line of Navajo jewelry?

Which of the following could be an external macroenvironmental influence on an organization's marketing system?

The external microenvironment for an amusement park would include:

As a stage of the business cycle, _____ is the period during which the economy is moving from recession to prosperity.

Not all companies lose money during a recession.

Collectively, the company, its suppliers, and all of its intermediaries comprise a:

Which of the following is part of the external microenvironmental that could affect the marketing program for a herbal soap manufacturer?

Galen Boja works as an x-ray technician in a Peruvian hospital. Last year he could easily afford to eat out three to four nights a week. This year Boja is earning the same salary, but he can't afford to eat out more than once a week because prices are so much higher. Boja is experiencing one of the ways _____ affects the individual.