Exam 2: The Dynamic Marketing Environment

A _____ is a period of retrenchment for consumers and businesses.

Because so many women now work outside the home, there is a major increase in the demand for day-care services for (a) children under six and (b) older people who are unable to stay by themselves. This increase in the need for day-care services illustrates how changes in _____ forces affect marketing.

An amusement park that was trying to cope with _____ and unable to raise ticket prices could shut down the rides that were expensive to operate and quit giving out free promotional tickets to maintain profitability.

If you were to buy a printer cartridge for your HP LaserJet Printer, you would find in the box everything you need to return the empty cartridge for recycling. The popularity of this type of recycling program that helps to reduce the amount of trash in landfills is an example of how concern for the _____ environment has influenced how business operate.

Government legislation falls into two basic groups; one is intended to regulate and maintain competition, and the other is designed to:

Generation Y is:

There are an estimated 500,000 Hispanics, mainly from Guatemala, living in the state of Georgia. Fast-food restaurants are finding it necessary to have Spanish menus as a result of how _____ influences their macroenvironment.

Congress has considered a bill that would put a 15-year limit on liability lawsuits, and it would allow companies to defend themselves by arguing that their products met government standards in force when the products were made. Since product liability suits can destroy a company, this would be an important example of how _____ forces could affect marketing.

Upon registration, freshmen at Drew University are assigned a notebook computer. Professors have them purchase software instead of textbooks for classes. This illustrates how _____ forces in the macroenvironment can affect college-textbook publishers.

Frito-Lay and its Lays potato chips face competition from other marketers of potato chips. A second form of competition the company must deal with comes from the producers of:

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years. -Funeral directors in the United States want the Federal Trade Commission to regulate the activities of discount casket stores, cemeteries, and other businesses that are performing "death care services." Funeral directors are requesting a change in the _____ within their macroenvironment.

Which of the following is the best example of an economic environmental force that would affect the sale of gardening equipment?

_____ is a period of retrenchment for consumers and businesses.

The external microenvironment for a bakery would include:

The fact Kroger has developed Food4Less grocery stores to cater to the needs of the rapidly growing Latino market is recognition of _____ as a macroenvironmental influence on its marketing program.

_____ refers to the characteristics of human populations, including such factors as size, distribution, and growth.

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years. -Since most Asians have different burial customs than we do in the United States, it is imperative that funeral directors track the rapid growth of minority markets in this country in order to remain profitable. The tracking of the growth of minorities is an example of a(n) _____ force in the macroenvironment of funeral homes.

When Skylar went to buy tickets for the midway rides at the Texas State Fair, she purchased an electronic "smart card." Instead of having to give tickets to get on a ride, she simply swiped her card through an electronic reader, which automatically deducted the cost of the ride from her existing balance. This is an example of how _____ forces influence the amusement industry's macroenvironment.

A company's research and development department, its plant location, and its personnel activities are all part of its internal environment.

A newspaper article on the world economy stated, "Both the Japanese government and its central banking system are debilitated by a decade-long battle against deflation." This statement means that: