Exam 2: The Dynamic Marketing Environment

As the radio grew in popularity in the early part of the twentieth century, the popularity of the player piano decreased. This product replacement illustrates the power of _____ forces in the macroenvironment on manufacturers of player pianos and radios.

Which of the following would be an external macro social and cultural change that has affected the marketing done by fast-food restaurants?

Consumers today are more concerned about the quality of life than the quantity of products they can purchase. This change in viewpoint illustrates how _____ forces affect marketing.

A firm's market, its producer-suppliers, and its marketing intermediaries are generally classified as _____ forces.

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years. -Discount casket stores and cemeteries are part of the _____ environment for traditional funeral homes.

The development of cellular phones, which allow individuals to communicate from their cars, is an example of how _____ forces within the external macroenvironment affect both human behavior and marketing.

Covenant Trucking Company, First National Bank, Johnson & Sons Wholesalers, and Amazon.com are all examples of:

The fact that more than one-half of the women in America work outside the home not only impacts who does the shopping but also on when the shopping is done.

A recent drought in Australia has been the primary cause of the inflation the nation experienced in the early months of 2003. This statement means the:

Which of the following does NOT describe a political and legal force in the macroenvironment?

The companies that provide the aloe for lotion and the glycerin for soap for a manufacturer of health and beauty aids, does its financing, and ships all of its products are examples of that company's _____ _____.

China is not famous for protecting the copyrights of international companies. When Coko Toy Company made Lego-look-alike toys, Lego company, the manufacturer of interlocking bricks, sued for copyright infringement. In a landmark case, the Chinese manufacturer was found to be guilty and required to destroy the relevant molding equipment and pay Lego compensation. This case gives hope to other companies that are having difficulty protecting their copyrights and reflects a change in the _____ environment.

Which of the following is the best example of how political and legal environmental forces in the macroenvironment might affect network television programming during this decade?

Corn flakes cereal, waffles, French toast, and bagels are all part of the competitive macroenvironment for Carnation Instant Breakfast drink.

Personal computers contain a lot of noxious material, including cadmium, bromine, and lead. Recycling these PCs as they are currently made is expensive. Hewlett-Packard's CEO ordered the company's research and development department to create a more environmentally-friendly PC that can be broken into parts and easily recycled. When such a computer is developed, it will reflect changes in how _____ forces impact the environment.

_____ _____ are independent business organizations like Eby-Brown Distribution Company that directly aid in the flow of goods and services between a marketing organization and its markets.

In response to U.S. Department of Defense (DoD) requests for inventions that could be used in the approaching "war on terrorism," inventors have created a high-tech Tooth Phone Communications System and Geiger counters the size of credit cards. These innovations could act as _____ influences in the macroenvironment in which the DoD operates.

Coca-Cola must compete for consumer dollars with all other carbonated beverages as well as all beverages that are used to quench thirst. This example shows the difficulty of dealing with _____ in the macroenvironment.

An external macroenvironmental factor that could affect the marketing program for J.C.Penney is the:

The _____ _____ _____ for McDonald's includes Cracker Barrel restaurants, Lean Cuisine microwave meals, and Wendy's.