Exam 2: The Dynamic Marketing Environment

Avon Products, Inc. distributed 16 million brochures titled "10 Facts Every Woman Should Know about Breast Cancer" in a single month. This sort of marketing is a direct response to the _____ forces in the macroenvironment.

Periods of declining prices are often called times of:

Unlike Tylenol, Excedrin Migraine has a special formula that's approved to relieve all your migraine symptoms. This statement describes the _____ that Excedrin Migraine pain reliever has over Tylenol.

Twenty years, the traditional funeral in America featured "rapid removal of the corpse to a funeral parlor, embalming, institutionalized 'viewing,' and disposal by burial." Today the traditional funeral ritual does not exist. Several changes have and are occurring that makes the job of the funeral director much more difficult. People are wanting more personalized funerals with caskets in school colors and personal items buried with deceased. Traditional funeral homes and casket suppliers are having to rethink their marketing plans because cremations now account for one in four American funerals. In addition, discount casket stores often sell their wares at half the average $2,176 price of funeral homes-and still make a profit. Cemeteries are expanding into flowers, ceremonies and other services that once were the exclusive available through funeral homes. Funeral management is certainly not a " growth" industry since deaths in America are projected to increase by only 21, 000 a year for the next 10 years. -Discount casket stores would be most likely to succeed during which stage of the business cycle?

Despite the much-triumphed freedom of movement across the European Union's member nations, an Austrian baker still has to obtain eight different licenses to open a store in Italy, only a few miles outside Austria. The complicated license requirements is how Italy uses the _____ environment to protect its bakers.

Collectively, the company, its suppliers, and its intermediaries (both middlemen and facilitating organizations) comprise a _____ _____.

Inflation:

In response to changes in _____ in its macroenvironment, the Girl Scout Council is looking to recruit Hispanic girls. Currently less than 2 percent of all Girl Scouts are Hispanic.

The unwillingness of Nashville metropolitan government to renovate the venue of the Tennessee State Fair and its willingness to risk its potential closing is an example of how political and legal forces impact the macroenvironment.

Demographics, social and cultural forces, political and legal forces, competition, technology, and economic conditions are the six interrelated _____ _____ forces that affect marketing systems.

Prosperity:

When price levels increase at a faster rate than personal incomes, resulting in loss of buying power, the country is experiencing:

Which of the following legislation was designed primarily to regulate competition rather than to protect consumers?

Ron Earley owns and operates a small office supply store. Because of a decrease in sales, Earley has decided to no longer carry typewriter ribbon in his store. This is an example of how _____ forces can affect marketing.

Your textbook defines a(n) _____ as people or organizations with wants to satisfy, money to spend, and the willingness to spend it.

Community Bank of Pittsburgh, Gentz and Ervin Advertising Agency, and Lederer's Public Warehouse are all examples of:

Personal computers contain noxious materials, such as cadmium, bromine, and lead. The recycling of PCs as they are now manufactured is expensive and tricky. Prior to the European Union requirement that PC manufacturers take responsibility for making sure that all PCs are properly recycled, Hewlerr-Packard's CEO challenged her research and development department to create a more environmentally-friendly PC. Through _____, the CEO would have learned the necessity for such a new product development.

Which of the following would be an example of a microenvironmental influence on an amusement park?

Which of the following would be an example of an external macroenvironmental influence on a state fair?

A market is: