Question 1

The concept of "value" captures how much gratification a consumer receives from consumption.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is an internal influence on consumer value?

Accepted Answer

A) Costs 
B) Learning 
C) Social class 
D) Time 
E) Family 
A) Costs 
B) Learning 
C) Social class 
D) Time 
E) Family

Question 3

Individual differences,which include personality and lifestyle,help determine consumer behavior.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is used to depict graphically the positioning of competing products?

Accepted Answer

A) Product blueprint 
B) Schema 
C) Perceptual map 
D) Product map 
E) Demand curve 
A) Product blueprint 
B) Schema 
C) Perceptual map 
D) Product map 
E) Demand curve

Question 5

_____ are things that can be thought of as part of the consumer.

Accepted Answer

A) External influences 
B) Innate influences 
C) Internal influences 
D) Social influences 
E) Personal influences 
A) External influences 
B) Innate influences 
C) Internal influences 
D) Social influences 
E) Personal influences

Question 6

Product differentiation becomes the basis for product positioning.

Accepted Answer

A) True 
 B)False

Question 7

_____ are unique to a time or place that can affect consumer decision making and the value received from consumption.

Accepted Answer

A) Situational influences 
B) Temporal factors 
C) Social influences 
D) Internal factors 
E) Socio-environmental factors 
A) Situational influences 
B) Temporal factors 
C) Social influences 
D) Internal factors 
E) Socio-environmental factors

Question 8

Cognition refers to the mental processes that go on as we process and store things that can become knowledge.

Accepted Answer

A) True 
 B)False

Question 9

Both consumers and marketers enter exchange-seeking value.

Accepted Answer

A) True 
 B)False

Question 10

Describe the Consumer Value Framework (CVF),including its basic components.

Accepted Answer

The Consumer Value Framework (CVF)repres

Question 11

The most basic truth of economics is that as price increases,the quantity demanded will always decrease.

Accepted Answer

A) True 
 B)False

Question 12

Two types of values are primary value and secondary value.

Accepted Answer

A) True 
 B)False

Question 13

Sam needed a new pair of bicycle pedals.After visiting several stores to find the right ones,he purchased a pair from a local store called All Things Sports and was satisfied that his needs were met.Which of the following best describes the type of value Sam received?

Accepted Answer

A) End-state value 
B) Premium value 
C) Terminal value 
D) Utilitarian value 
E) Purchase value 
A) End-state value 
B) Premium value 
C) Terminal value 
D) Utilitarian value 
E) Purchase value

Question 14

Any act of consumption cannot provide both utilitarian and hedonic value.

Accepted Answer

A) True 
 B)False

Question 15

Andrea purchased an Apple iPad and an extended warranty.She also purchased a gaming application specially developed for Apple iPad.The application purchased by Andrea,is an example of a(n)_____ product.

Accepted Answer

A) terminal 
B) segmented 
C) extended 
D) augmented 
E) complete 
A) terminal 
B) segmented 
C) extended 
D) augmented 
E) complete

Question 16

In economics,the term "buoyancy" represents the degree to which a consumer is sensitive to changes in some product characteristic.

Accepted Answer

A) True 
 B)False

Question 17

A customer relationship management system allows a firm to be more customer-focused.

Accepted Answer

A) True 
 B)False

Question 18

As the manager of a leading banking institution,Bijou tracks detailed information about the bank's clients.This way more client-oriented decisions can be made,leading to longer-lasting affiliations with clients.Bijou is involved in _____.

Accepted Answer

A) customer relationship management 
B) marketing management 
C) consumer value management 
D) quality management 
E) internal marketing management 
A) customer relationship management 
B) marketing management 
C) consumer value management 
D) quality management 
E) internal marketing management

Question 19

All the customers are equally valuable to a firm.

Accepted Answer

A) True 
 B)False

Question 20

Consumers do not view all types of coffee as identical to one another.Some prefer iced coffee,while others will only drink non-fat latte.Still others will only drink chai latte or a cappuccino.This marketplace condition in which consumers do not view all competing products as identical to one another is called _____.

Accepted Answer

A) product differentiation 
B) product variation 
C) market segmentation 
D) perceptual differentiation 
E) selective perception 
A) product differentiation 
B) product variation 
C) market segmentation 
D) perceptual differentiation 
E) selective perception

The concept of "value" captures how much gratification a consumer receives from consumption.

Which of the following is an internal influence on consumer value?

Individual differences,which include personality and lifestyle,help determine consumer behavior.

Which of the following is used to depict graphically the positioning of competing products?

_____ are things that can be thought of as part of the consumer.

Product differentiation becomes the basis for product positioning.

_____ are unique to a time or place that can affect consumer decision making and the value received from consumption.

Cognition refers to the mental processes that go on as we process and store things that can become knowledge.

Both consumers and marketers enter exchange-seeking value.

Describe the Consumer Value Framework (CVF),including its basic components.

The most basic truth of economics is that as price increases,the quantity demanded will always decrease.

Two types of values are primary value and secondary value.

Sam needed a new pair of bicycle pedals.After visiting several stores to find the right ones,he purchased a pair from a local store called All Things Sports and was satisfied that his needs were met.Which of the following best describes the type of value Sam received?

Any act of consumption cannot provide both utilitarian and hedonic value.

Andrea purchased an Apple iPad and an extended warranty.She also purchased a gaming application specially developed for Apple iPad.The application purchased by Andrea,is an example of a(n)_____ product.

In economics,the term "buoyancy" represents the degree to which a consumer is sensitive to changes in some product characteristic.

A customer relationship management system allows a firm to be more customer-focused.

As the manager of a leading banking institution,Bijou tracks detailed information about the bank's clients.This way more client-oriented decisions can be made,leading to longer-lasting affiliations with clients.Bijou is involved in _____.

All the customers are equally valuable to a firm.

What Is Cb and Why Should I Care

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 2: Value and the Consumer Behavior Value Framework

The concept of "value" captures how much gratification a consumer receives from consumption.

Which of the following is an internal influence on consumer value?

Individual differences,which include personality and lifestyle,help determine consumer behavior.

Which of the following is used to depict graphically the positioning of competing products?

_____ are things that can be thought of as part of the consumer.

Product differentiation becomes the basis for product positioning.

_____ are unique to a time or place that can affect consumer decision making and the value received from consumption.

Cognition refers to the mental processes that go on as we process and store things that can become knowledge.

Both consumers and marketers enter exchange-seeking value.

Describe the Consumer Value Framework (CVF),including its basic components.

The most basic truth of economics is that as price increases,the quantity demanded will always decrease.

Two types of values are primary value and secondary value.

Sam needed a new pair of bicycle pedals.After visiting several stores to find the right ones,he purchased a pair from a local store called All Things Sports and was satisfied that his needs were met.Which of the following best describes the type of value Sam received?

Any act of consumption cannot provide both utilitarian and hedonic value.

Andrea purchased an Apple iPad and an extended warranty.She also purchased a gaming application specially developed for Apple iPad.The application purchased by Andrea,is an example of a(n)_____ product.

In economics,the term "buoyancy" represents the degree to which a consumer is sensitive to changes in some product characteristic.

A customer relationship management system allows a firm to be more customer-focused.

As the manager of a leading banking institution,Bijou tracks detailed information about the bank's clients.This way more client-oriented decisions can be made,leading to longer-lasting affiliations with clients.Bijou is involved in _____.

All the customers are equally valuable to a firm.

What Is Cb and Why Should I Care

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters