Question 1

The end state is the perceived state for which the consumer strives.

Accepted Answer

A) True 
 B)False

Question 2

Bill wants to be elected as the mayor of his town.This perceived state for which he aspires is called his _____ state.

Accepted Answer

A) actual 
B) desired 
C) social 
D) current 
E) temporary 
A) actual 
B) desired 
C) social 
D) current 
E) temporary

Question 3

When Carl,a Cuban,migrated to England,he realized he had no suitable clothes for the winter.Carl felt that he required some warm clothes to brace himself up for the English winter.Which of the following activities in the decision-making process represents this perceived requirement?

Accepted Answer

A) Need recognition 
B) Search for information 
C) Evaluation of alternatives 
D) Choice 
E) Postchoice evaluation 
A) Need recognition 
B) Search for information 
C) Evaluation of alternatives 
D) Choice 
E) Postchoice evaluation

Question 4

Consumers who are very sensitive to the negative role of price tend to be very bargain conscious.

Accepted Answer

A) True 
 B)False

Question 5

Negative emotions that come from failed search processes are referred to as search _____.

Accepted Answer

A) dissonance 
B) regret 
C) error 
D) overload 
E) inertia 
A) dissonance 
B) regret 
C) error 
D) overload 
E) inertia

Question 6

George was planning to buy the latest smartphone.However,when he started searching for related information on the Internet,he was overwhelmed by the amount of information that was available on smartphones.George decided to ignore all the details as he was unable to comprehend most of it.This is an example of information _____.

Accepted Answer

A) bias 
B) overload 
C) asymmetry 
D) bottleneck 
E) entropy 
A) bias 
B) overload 
C) asymmetry 
D) bottleneck 
E) entropy

Question 7

Which of the following is true of the experiential decision-making perspective?

Accepted Answer

A) It assumes that consumers follow a "think-feel-do" hierarchy in making decisions. 
B) It assumes that consumers' decision-making involves extensive cognitive effort. 
C) It assumes that consumers' decision-making processes merely focus on utilitarian value. 
D) It assumes that consumers' behaviors are based largely on the sheer enjoyment involved with consumption. 
E) It assumes that consumers derive value from the end result of their decisions and not the experience. 
A) It assumes that consumers follow a "think-feel-do" hierarchy in making decisions. 
B) It assumes that consumers' decision-making involves extensive cognitive effort. 
C) It assumes that consumers' decision-making processes merely focus on utilitarian value. 
D) It assumes that consumers' behaviors are based largely on the sheer enjoyment involved with consumption. 
E) It assumes that consumers derive value from the end result of their decisions and not the experience.

Question 8

Brand loyalty has an impact on the value of the brand to the firm.

Accepted Answer

A) True 
 B)False

Question 9

Situational factors influence the amount of search that takes place.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following technologies enable consumers to gain easy access to all types of product-related information and thus facilitate consumer search?

Accepted Answer

A) Morse codes 
B) Wabun codes 
C) Baudot codes 
D) Quick response codes 
E) ASCII codes 
A) Morse codes 
B) Wabun codes 
C) Baudot codes 
D) Quick response codes 
E) ASCII codes

Question 11

A consumer who initiates the decision-making process always completes the process.

Accepted Answer

A) True 
 B)False

Question 12

COFFEE-MAKER SCENARIO
Jane was visiting her friend and was served a coffee drink at her friend's house that was similar to the ones she's had at coffee shops. Her friend told her that she can make such coffee drinks with her single-serve pod coffee maker. Jane decided she'd like to buy one as she wanted to enjoy similar coffee drinks at home, but she didn't know much about them. She searched the Internet and visited Bed Bath & Beyond, Sur La Table, Williams Sonoma, and even Walmart. She realized there were several brands of the product, such as Tassimo, Keurig, Brevity, Cuisinart, Bunn, Senseo, and Mr. Coffee. With prices ranging from as low as $20 to several hundreds of dollars, it was difficult for Jane to decide on a single brand. She was concerned about paying several hundred dollars for a coffee maker. In the end, she shortlisted Tassimo, Keurig, and Cuisinart over the others for further consideration, keeping in mind her budget as well as the product features she was looking for. She deliberately left out Real and Fresh Coffeez, even though it was believed to be a good brand as she had a bad experience with one of its products. She did notice that Tassimo featured Well-Fresh coffee while none of the others did, and she ended up purchasing Tassimo for $130. She bought it because that's her favorite brand of coffee and Jane strongly feels that the coffee experience at Well-Fresh coffee is found nowhere else. In buying Tassimo, Jane hoped to replicate the Well-Fresh coffee experience at home.
-Refer to Coffee-Maker Scenario.Jane deliberately left out Real and Fresh Coffeez,even though it was believed to be a good brand as she had a bad experience with one of its products.For Jane,Real and Fresh Coffeez corresponds to the _____ set of alternatives in her awareness set.

Accepted Answer

A) inert 
B) indifferent 
C) passive 
D) dormant 
E) inept 
A) inert 
B) indifferent 
C) passive 
D) dormant 
E) inept

Question 13

Don is visiting digital stores and searching the Internet to learn about high-definition DVD players as he is planning to buy one.This is an example of a _____ search.

Accepted Answer

A) postpurchase 
B) preemptive 
C) prepurchase 
D) passive 
E) binary 
A) postpurchase 
B) preemptive 
C) prepurchase 
D) passive 
E) binary

Question 14

Which of the following decision-making perspectives assumes that many decisions are learned responses to environmental influences?

Accepted Answer

A) Rational decision-making perspective 
B) Experiential decision-making perspective 
C) Behavioral influence decision-making perspective 
D) Functional influence decision-making perspective 
E) Implemental decision-making perspective 
A) Rational decision-making perspective 
B) Experiential decision-making perspective 
C) Behavioral influence decision-making perspective 
D) Functional influence decision-making perspective 
E) Implemental decision-making perspective

Question 15

REAL ESTATE BROKER SCENARIO
Jane, a consumer researcher, worked with a real estate broker as part of her research on consumer decision-making behavior. During the course of her research, she found that young couples, mostly professionals, look out for a space they can call their own. Although young, they seldom make spontaneous and impulsive decisions while buying a house. All of them arrive at a decision after an exhaustive effort of finding more information, talking to different people, and checking out neighborhoods through various sources. This strengthens Jane's hypothesis that people tend to make wise and informed decisions while buying a house. In her experience of working with the real estate broker, Jane has had a successful run, except for the time when an elderly man left disappointed after weeks of continuous search. After his retirement, he had wanted to invest in a "dream house," but sadly he could not find what he was looking for. Whatever he liked exceeded his budget. Jane also met a young couple who spent most of their weekends house hunting. After being out with them week after week, they finally admitted that they never intended to buy a house and that they were mostly interested in gathering information and being updated about the real estate industry.
-Refer to Real Estate Broker Scenario.Jane's observation on the job working with the real estate broker strengthens her hypothesis that people tend to make wise and informed decisions while buying a house.According to Jane,which of the following decision-making perspectives most likely contributes to consumers' decisions?

Accepted Answer

A) Rational decision-making perspective 
B) Experiential decision-making perspective 
C) Behavioral influence decision-making perspective 
D) Functional decision-making perspective 
E) Implemental decision-making perspective 
A) Rational decision-making perspective 
B) Experiential decision-making perspective 
C) Behavioral influence decision-making perspective 
D) Functional decision-making perspective 
E) Implemental decision-making perspective

Question 16

Describe the types of risk consumers face when making decisions.Discuss how a marketer can reduce each type of risk for consumers.

Accepted Answer

Consumers face several types of risk,inc

Question 17

Which of the following includes alternatives in the awareness set to which consumers are indifferent?

Accepted Answer

A) Active set 
B) Inept set 
C) Inert set 
D) Consideration set 
E) Dormant set 
A) Active set 
B) Inept set 
C) Inert set 
D) Consideration set 
E) Dormant set

Question 18

Physical risk is the risk associated with how other consumers will view the purchase.

Accepted Answer

A) True 
 B)False

Question 19

The decision-making approach that is used depends heavily on the amount of involvement a consumer has with a product purchase and the amount of perceived risk involved with the decision.

Accepted Answer

A) True 
 B)False

Question 20

List the five activities in the consumer decision-making process with examples for each.

Accepted Answer

Decision-making processes generally incl

The end state is the perceived state for which the consumer strives.

Bill wants to be elected as the mayor of his town.This perceived state for which he aspires is called his _____ state.

When Carl,a Cuban,migrated to England,he realized he had no suitable clothes for the winter.Carl felt that he required some warm clothes to brace himself up for the English winter.Which of the following activities in the decision-making process represents this perceived requirement?

Consumers who are very sensitive to the negative role of price tend to be very bargain conscious.

Negative emotions that come from failed search processes are referred to as search _____.

Which of the following is true of the experiential decision-making perspective?

Brand loyalty has an impact on the value of the brand to the firm.

Situational factors influence the amount of search that takes place.

Which of the following technologies enable consumers to gain easy access to all types of product-related information and thus facilitate consumer search?

A consumer who initiates the decision-making process always completes the process.

Don is visiting digital stores and searching the Internet to learn about high-definition DVD players as he is planning to buy one.This is an example of a _____ search.

Which of the following decision-making perspectives assumes that many decisions are learned responses to environmental influences?

Describe the types of risk consumers face when making decisions.Discuss how a marketer can reduce each type of risk for consumers.

Which of the following includes alternatives in the awareness set to which consumers are indifferent?

Physical risk is the risk associated with how other consumers will view the purchase.

The decision-making approach that is used depends heavily on the amount of involvement a consumer has with a product purchase and the amount of perceived risk involved with the decision.

List the five activities in the consumer decision-making process with examples for each.

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 12: Decision Making I: Need Recognition and Search

The end state is the perceived state for which the consumer strives.

Bill wants to be elected as the mayor of his town.This perceived state for which he aspires is called his _____ state.

When Carl,a Cuban,migrated to England,he realized he had no suitable clothes for the winter.Carl felt that he required some warm clothes to brace himself up for the English winter.Which of the following activities in the decision-making process represents this perceived requirement?

Consumers who are very sensitive to the negative role of price tend to be very bargain conscious.

Negative emotions that come from failed search processes are referred to as search _____.

Which of the following is true of the experiential decision-making perspective?

Brand loyalty has an impact on the value of the brand to the firm.

Situational factors influence the amount of search that takes place.

Which of the following technologies enable consumers to gain easy access to all types of product-related information and thus facilitate consumer search?

A consumer who initiates the decision-making process always completes the process.

Don is visiting digital stores and searching the Internet to learn about high-definition DVD players as he is planning to buy one.This is an example of a _____ search.

Which of the following decision-making perspectives assumes that many decisions are learned responses to environmental influences?

Describe the types of risk consumers face when making decisions.Discuss how a marketer can reduce each type of risk for consumers.

Which of the following includes alternatives in the awareness set to which consumers are indifferent?

Physical risk is the risk associated with how other consumers will view the purchase.

The decision-making approach that is used depends heavily on the amount of involvement a consumer has with a product purchase and the amount of perceived risk involved with the decision.

List the five activities in the consumer decision-making process with examples for each.

What Is Cb and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension,memory,and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality,lifestyles,and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters