Exam 4: Learning Memory

On her first visit to China, Jane did not know how to pay for the produce she had selected at a market. She watched several Chinese women pay for their selections, and then Jane copied their behavior. In this example, Jane used ________.

Define brand equity.

Shari Gomez sees the big red heart on the front of a Cheerios box and immediately thinks of an ad she has seen that discusses the heart-healthy benefits of Cheerios. This is an illustration of a stimulus-response connection.

Samantha is passing down the cereal aisle when she spots a box of Frosted Flakes cereal featuring Tony the Tiger on the box front. She remembers the taste of the cereal and how much fun she had talking to Tony while she ate her cereal as a kid. She buys a box and leaves the cereal aisle without examining any other cereal products. What aspect of the retrieval process did Samantha use in her product search process?

When Pavlov's famous dog responded to a bell signaling feeding time, Pavlov demonstrated classical conditioning.

Cognitive learning theory approaches tend to stress the importance of internal mental processes.

When a professor reviews a certain topic many times, he is practicing ________.

Classical conditioning takes place when a(n) ________ is continuously matched with a(n) ________.

If a conditioned stimulus is only occasionally matched with an unconditioned stimulus, the association between the two will become weakened. This is called ________.

Punishment is one way that instrumental conditioning occurs.

Which term refers to the bittersweet emotions that arise when a consumer views the past with happiness and sadness?

The process of acquiring information and storing it over time is called ________.

As May-Lee considers her purchase of shoes, she shifts back and forth between thinking about claims made by different brands, remembering what she has seen, and considering her emotional responses to various brands. Which term describes what May-Lee is doing?

Why would short-term memory be greatly impaired, or perhaps made impossible, without sensory memory?

A relative permanent change of behavior is called ________.

According to the information process-approach to studying the memory process, in the ________ stage, information enters in a way the system will recognize it.

Instrumental conditioning is also called classical conditioning.

Stimulus generalization refers to ________.

"It's time for the Christmas shopping list," thought Martha's mother, so she asked Martha for a quick list of her favorite perfumes. Martha gave her mother six names that were all her "favorite." This group constitutes Martha's ________ for perfume.

Sam Bolton hums the Purina Cat Chow jingle as he drives down the expressway. A thought suddenly occurs to Sam: "Why am I humming this stupid jingle? I don't buy this stuff; in fact, I don't even have a cat." Sam knows this jingle is ________.