Exam 4: Learning Memory

Explain how instrumental conditioning works.

Why do variable reinforcements result in behavior that is more difficult to extinguish than fixed schedules?

What does salience of a brand refer to?

Episodic memories are likely to become part of a person's long-term memory.

The salience of a brand refers to its degree of pricing flexibility.

Secret shoppers are used by marketers to test the effectiveness of the customer service skills quality among employees. This is a form of variable-interval reinforcement.

When Campbell's markets many products under the same brand name it is called family branding.

A woman no longer receives compliments on the perfume she wears. In learning terms, the stimulus-response connection has weakened. Which of the following terms best describes the situation?

When Sophie hums a McDonald's jingle, it is an example of ________.

Define learning.

Scott thought of himself as a very successful marketer. He created a campaign with a product logo that was very popular and that customers associated with a quality product. It was so popular that in a few months, the logo began to appear almost everywhere. Instead of increasing sales of the product, the customer demand began to decrease as competitors' products became more successful. What characteristic of learning was most likely ruining Scott's apparent success?

The spacing effect describes the tendency for consumers to recall printed material more effectively when the advertiser repeats the target item in a short time period rather than periodically over a longer time span.

Jason heard an old but familiar song that reminded him about a summer in Austria when he was in college. As he thought more about his summer of the past, a flood of memories came rushing back. Describe what was happening to Jason in terms of memory markers. What specific term is used to describe the process whereby his memories came flooding back?

A department store decides to use "secret shoppers" at unannounced times to test for service quality among its personnel. Store personnel are rewarded for providing excellent customer service. Which reinforcement schedule has been used in this situation?

A sales manager pays a bonus to new trainees when they develop a good sales prospectus. Later, after the trainees have completed two months of training, the manager pays a bonus only for an actual sale. Which of the following is the manager using to improve the productivity of sales trainees?