Question 1

According to the text, the objective of exploratory research is to test specific hypotheses and examine specific relationships.

Accepted Answer

A) True 
 B)False  False

Question 2

According to the text, what is an ethical responsibility of a research agency?

Accepted Answer

A) To use all forms of data, as well as data obtained from any source - internal or external. 
B) Discussion about all issues surrounding the relevance and accuracy of the secondary data used with the client should be done only when required by law. 
C) After a detailed analysis of secondary data has been conducted, the researcher should reexamine the collection of primary data stipulated in the proposal. 
D) Privacy related to the client's issues is not as important as safe keeping of the client's databases. 
E) B and D are valid statements. 
A) To use all forms of data, as well as data obtained from any source - internal or external. 
B) Discussion about all issues surrounding the relevance and accuracy of the secondary data used with the client should be done only when required by law. 
C) After a detailed analysis of secondary data has been conducted, the researcher should reexamine the collection of primary data stipulated in the proposal. 
D) Privacy related to the client's issues is not as important as safe keeping of the client's databases. 
E) B and D are valid statements. C

Question 3

________ collect data on the same set of variables at regular intervals, each time sampling from a new group of respondents.

Accepted Answer

A) Periodic surveys 
B) Panel surveys 
C) Shared surveys 
D) Parallel surveys 
E) Regular surveys 
A) Periodic surveys 
B) Panel surveys 
C) Shared surveys 
D) Parallel surveys 
E) Regular surveys A

Question 4

According to the text, surveys are the primary means of obtaining information about consumers' motives, attitudes, and preferences.

Accepted Answer

A) True 
 B)False

Question 5

________ is particularly useful whenever research questions relate to describing a market phenomenon, such as frequency of purchase, identifying relationships, or making predictions.

Accepted Answer

A) Descriptive research 
B) Exploratory research 
C) Causal research 
D) Subjective research 
E) Identifying research 
A) Descriptive research 
B) Exploratory research 
C) Causal research 
D) Subjective research 
E) Identifying research

Question 6

According to the text, the main method of causal research is a(n)________.

Accepted Answer

A) panel 
B) focus group 
C) survey 
D) experiment 
E) client project 
A) panel 
B) focus group 
C) survey 
D) experiment 
E) client project

Question 7

In a short essay, list and discuss the three types of scanner data.

Accepted Answer

a.Volume-tracking data are data r

Question 8

Panel surveys collect data on the same set of variables at regular intervals, each time sampling from a new group of respondents.

Accepted Answer

A) True 
 B)False

Question 9

________ make their money by collecting data and designing research products that fit the information needs of more than one organization.

Accepted Answer

A) Data processing services 
B) Syndicated services 
C) Field services 
D) Qualitative research services 
E) Pooling services 
A) Data processing services 
B) Syndicated services 
C) Field services 
D) Qualitative research services 
E) Pooling services

Question 10

Data mining is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

Accepted Answer

A) True 
 B)False

Question 11

A(n)________ consists of a sample of respondents, generally households that have agreed to provide information over an extended period.

Accepted Answer

A) focus group 
B) panel 
C) hypothesis 
D) theory 
E) research mix 
A) focus group 
B) panel 
C) hypothesis 
D) theory 
E) research mix

Question 12

In a short essay describe the characteristics of a consumer panel and discuss the uses of this type of panel.Next, list and discuss the two classifications of panels.

Accepted Answer

a.A panel is made up of a group of indiv

Question 13

________ assumes that the researcher has prior knowledge about the problem situation.

Accepted Answer

A) Exploratory research 
B) Descriptive research 
C) Objective research 
D) Subjective research 
E) Lead research 
A) Exploratory research 
B) Descriptive research 
C) Objective research 
D) Subjective research 
E) Lead research

Question 14

The objective of causal research is discovery of ideas and insights.

Accepted Answer

A) True 
 B)False

Question 15

The research design is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

Accepted Answer

A) True 
 B)False

Question 16

A company's blog, Facebook page, or Twitter account can generate rich internal secondary data.

Accepted Answer

A) True 
 B)False

Question 17

Descriptive research is a type of exploratory research that has as its major objective the description of something - usually market characteristics or functions.

Accepted Answer

A) True 
 B)False

Question 18

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

Accepted Answer

A) scanner panels with cable TV 
B) volume tracking data 
C) scanner panels 
D) none of the above 
A) scanner panels with cable TV 
B) volume tracking data 
C) scanner panels 
D) none of the above

Question 19

Causal research is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

Accepted Answer

A) True 
 B)False

Question 20

________ is data originated by the researcher for the specific purpose of addressing the research problem.

Accepted Answer

A) Primary data 
B) Secondary data 
C) Experimental data 
D) Virtual data 
E) Problem-focused data 
A) Primary data 
B) Secondary data 
C) Experimental data 
D) Virtual data 
E) Problem-focused data

According to the text, the objective of exploratory research is to test specific hypotheses and examine specific relationships.

According to the text, what is an ethical responsibility of a research agency?

________ collect data on the same set of variables at regular intervals, each time sampling from a new group of respondents.

According to the text, surveys are the primary means of obtaining information about consumers' motives, attitudes, and preferences.

________ is particularly useful whenever research questions relate to describing a market phenomenon, such as frequency of purchase, identifying relationships, or making predictions.

According to the text, the main method of causal research is a(n)________.

In a short essay, list and discuss the three types of scanner data.

Panel surveys collect data on the same set of variables at regular intervals, each time sampling from a new group of respondents.

________ make their money by collecting data and designing research products that fit the information needs of more than one organization.

Data mining is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

A(n)________ consists of a sample of respondents, generally households that have agreed to provide information over an extended period.

In a short essay describe the characteristics of a consumer panel and discuss the uses of this type of panel.Next, list and discuss the two classifications of panels.

________ assumes that the researcher has prior knowledge about the problem situation.

The objective of causal research is discovery of ideas and insights.

The research design is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

A company's blog, Facebook page, or Twitter account can generate rich internal secondary data.

Descriptive research is a type of exploratory research that has as its major objective the description of something - usually market characteristics or functions.

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

Causal research is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

________ is data originated by the researcher for the specific purpose of addressing the research problem.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 3: Research Design, Secondary and Syndicated Data

According to the text, the objective of exploratory research is to test specific hypotheses and examine specific relationships.

According to the text, what is an ethical responsibility of a research agency?

________ collect data on the same set of variables at regular intervals, each time sampling from a new group of respondents.

According to the text, surveys are the primary means of obtaining information about consumers' motives, attitudes, and preferences.

________ is particularly useful whenever research questions relate to describing a market phenomenon, such as frequency of purchase, identifying relationships, or making predictions.

According to the text, the main method of causal research is a(n)________.

In a short essay, list and discuss the three types of scanner data.

Panel surveys collect data on the same set of variables at regular intervals, each time sampling from a new group of respondents.

________ make their money by collecting data and designing research products that fit the information needs of more than one organization.

Data mining is marketing that involves using powerful computers with advanced statistical and other software to analyze large databases to discover hidden patterns in the data.

A(n)________ consists of a sample of respondents, generally households that have agreed to provide information over an extended period.

In a short essay describe the characteristics of a consumer panel and discuss the uses of this type of panel.Next, list and discuss the two classifications of panels.

________ assumes that the researcher has prior knowledge about the problem situation.

The objective of causal research is discovery of ideas and insights.

The research design is a framework or blueprint for conducting the marketing research project that specifies the procedures necessary to obtain the information needed to structure and/or solve the marketing research problem.

A company's blog, Facebook page, or Twitter account can generate rich internal secondary data.

Descriptive research is a type of exploratory research that has as its major objective the description of something - usually market characteristics or functions.

Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________.

Causal research is a type of conclusive research whose major objective is to obtain evidence regarding cause-and-effect relationships.

________ is data originated by the researcher for the specific purpose of addressing the research problem.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters