Question 1

All of the following are examples of topics typically addressed by problem-solving research EXCEPT ________.

Accepted Answer

A) segmentation 
B) product 
C) promotion 
D) market share 
E) pricing 
A) segmentation 
B) product 
C) promotion 
D) market share 
E) pricing D

Question 2

Research undertaken to help solve specific marketing problems is called problem-solving research.

Accepted Answer

A) True 
 B)False  True

Question 3

The services of full-service suppliers can be categorized into syndicated, customized, and Internet services.

Accepted Answer

A) True 
 B)False  True

Question 4

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services.

Accepted Answer

A) True 
 B)False

Question 5

Why is international marketing research more complex than domestic marketing research?

Accepted Answer

Conducting international marketing resea

Question 6

According to the text, the most common entry-level position in the marketing research industry for people with bachelor's degrees is ________.

Accepted Answer

A) assistant project director 
B) project director 
C) operational supervisor 
D) research analyst 
E) account executive 
A) assistant project director 
B) project director 
C) operational supervisor 
D) research analyst 
E) account executive

Question 7

All of the following represent main methods used by syndicated services to collected data EXCEPT ________.

Accepted Answer

A) focus groups 
B) surveys 
C) panels 
D) scanners 
E) audits 
A) focus groups 
B) surveys 
C) panels 
D) scanners 
E) audits

Question 8

An information system that enables decision makers to interact directly with both databases and analysis models is called a(n)________.

Accepted Answer

A) transaction processing system 
B) decision support system 
C) expert system 
D) marketing information system 
E) information load 
A) transaction processing system 
B) decision support system 
C) expert system 
D) marketing information system 
E) information load

Question 9

Kantar, Westat, and Burke, Inc.are examples of marketing research firms that offer customized services.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is NOT considered an uncontrollable environmental factor?

Accepted Answer

A) competition 
B) social and cultural factors 
C) political factors 
D) promotion 
E) economy 
A) competition 
B) social and cultural factors 
C) political factors 
D) promotion 
E) economy

Question 11

Marketing research departments located within a firm are called ________.

Accepted Answer

A) internal suppliers 
B) horizontal suppliers 
C) virtual suppliers 
D) external suppliers 
E) smart zones 
A) internal suppliers 
B) horizontal suppliers 
C) virtual suppliers 
D) external suppliers 
E) smart zones

Question 12

According to the text, most of the research suppliers are Fortune 500 operations.

Accepted Answer

A) True 
 B)False

Question 13

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called ________.

Accepted Answer

A) environmental services 
B) customized services 
C) syndicated services 
D) Internet services 
E) field services 
A) environmental services 
B) customized services 
C) syndicated services 
D) Internet services 
E) field services

Question 14

Which of the following is NOT a step in the marketing research process?

Accepted Answer

A) problem correction 
B) fieldwork 
C) research design formulation 
D) report generation and presentation 
E) data preparation and analysis 
A) problem correction 
B) fieldwork 
C) research design formulation 
D) report generation and presentation 
E) data preparation and analysis

Question 15

Marketing research departments located outside a firm and comprising the marketing research industry are called ________.

Accepted Answer

A) internal suppliers 
B) horizontal suppliers 
C) virtual suppliers 
D) external suppliers 
E) smart zones 
A) internal suppliers 
B) horizontal suppliers 
C) virtual suppliers 
D) external suppliers 
E) smart zones

Question 16

Which of the following is NOT a step in the marketing research process?

Accepted Answer

A) problem definition 
B) problem correction 
C) research design formulation 
D) report generation and presentation 
E) data preparation and analysis 
A) problem definition 
B) problem correction 
C) research design formulation 
D) report generation and presentation 
E) data preparation and analysis

Question 17

Marketing research should be conducted whenever a decision has to be made.

Accepted Answer

A) True 
 B)False

Question 18

If an outside agency was brought in to conduct work for a research project after the first three steps in the marketing research process were completed, which step would the agency conduct?

Accepted Answer

A) define the problem 
B) develop an approach to the problem 
C) formulate the research design 
D) correct the problem 
E) do fieldwork or collect data 
A) define the problem 
B) develop an approach to the problem 
C) formulate the research design 
D) correct the problem 
E) do fieldwork or collect data

Question 19

Which of the following marketing research firms does NOT offer customized services?

Accepted Answer

A) Kantar 
B) Westat 
C) Burke, Inc. 
D) Field Work Chicago, Inc. 
E) All offer customized services. 
A) Kantar 
B) Westat 
C) Burke, Inc. 
D) Field Work Chicago, Inc. 
E) All offer customized services.

Question 20

Marketing research involves all of the following regarding information EXCEPT ________.

Accepted Answer

A) identification 
B) collection 
C) analysis 
D) manipulation 
E) dissemination 
A) identification 
B) collection 
C) analysis 
D) manipulation 
E) dissemination

All of the following are examples of topics typically addressed by problem-solving research EXCEPT ________.

Research undertaken to help solve specific marketing problems is called problem-solving research.

The services of full-service suppliers can be categorized into syndicated, customized, and Internet services.

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services.

Why is international marketing research more complex than domestic marketing research?

According to the text, the most common entry-level position in the marketing research industry for people with bachelor's degrees is ________.

All of the following represent main methods used by syndicated services to collected data EXCEPT ________.

An information system that enables decision makers to interact directly with both databases and analysis models is called a(n)________.

Kantar, Westat, and Burke, Inc.are examples of marketing research firms that offer customized services.

Which of the following is NOT considered an uncontrollable environmental factor?

Marketing research departments located within a firm are called ________.

According to the text, most of the research suppliers are Fortune 500 operations.

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called ________.

Which of the following is NOT a step in the marketing research process?

Marketing research departments located outside a firm and comprising the marketing research industry are called ________.

Which of the following is NOT a step in the marketing research process?

Marketing research should be conducted whenever a decision has to be made.

If an outside agency was brought in to conduct work for a research project after the first three steps in the marketing research process were completed, which step would the agency conduct?

Which of the following marketing research firms does NOT offer customized services?

Marketing research involves all of the following regarding information EXCEPT ________.

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 1: Introduction to Marketing Research

All of the following are examples of topics typically addressed by problem-solving research EXCEPT ________.

Research undertaken to help solve specific marketing problems is called problem-solving research.

The services of full-service suppliers can be categorized into syndicated, customized, and Internet services.

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called syndicated services.

Why is international marketing research more complex than domestic marketing research?

According to the text, the most common entry-level position in the marketing research industry for people with bachelor's degrees is ________.

All of the following represent main methods used by syndicated services to collected data EXCEPT ________.

An information system that enables decision makers to interact directly with both databases and analysis models is called a(n)________.

Kantar, Westat, and Burke, Inc.are examples of marketing research firms that offer customized services.

Which of the following is NOT considered an uncontrollable environmental factor?

Marketing research departments located within a firm are called ________.

According to the text, most of the research suppliers are Fortune 500 operations.

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called ________.

Which of the following is NOT a step in the marketing research process?

Marketing research departments located outside a firm and comprising the marketing research industry are called ________.

Which of the following is NOT a step in the marketing research process?

Marketing research should be conducted whenever a decision has to be made.

If an outside agency was brought in to conduct work for a research project after the first three steps in the marketing research process were completed, which step would the agency conduct?

Which of the following marketing research firms does NOT offer customized services?

Marketing research involves all of the following regarding information EXCEPT ________.

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters