Question 1

An open-ended question is a structured question with only two response alternatives, such as yes or no.

Accepted Answer

A) True 
 B)False  False

Question 2

A questionnaire is an informal set of questions for obtaining information from respondents.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of the words below, when used in a question, tend to be confusing to respondents?

Accepted Answer

A) usually 
B) normally 
C) frequently 
D) sometimes 
E) All may be confusing to respondents. 
A) usually 
B) normally 
C) frequently 
D) sometimes 
E) All may be confusing to respondents. D

Question 4

"Usually," "normally," and "frequently" are examples of words that are oftentimes considered confusing to respondents.

Accepted Answer

A) True 
 B)False

Question 5

In multiple-choice questions, the researcher provides a choice of answers, and respondents are asked to select one or more of the alternatives given.

Accepted Answer

A) True 
 B)False

Question 6

A(n)________ is a structured question with only two response alternatives, such as yes or no.

Accepted Answer

A) dichotomous question 
B) open-ended question 
C) multiple-choice question 
D) random question 
E) yay-nay question 
A) dichotomous question 
B) open-ended question 
C) multiple-choice question 
D) random question 
E) yay-nay question

Question 7

A ________ is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Accepted Answer

A) branching question 
B) leading question 
C) double-barreled question 
D) filter question 
E) break-out questions 
A) branching question 
B) leading question 
C) double-barreled question 
D) filter question 
E) break-out questions

Question 8

Collecting demographic information that can be used in direct mail campaigns is mentioned in the text as a specific objective of a questionnaire.

Accepted Answer

A) True 
 B)False

Question 9

A researcher should use questions with positive statements only to avoid problems with question wording.

Accepted Answer

A) True 
 B)False

Question 10

A question that gives the respondent a clue as to what the answer should be is called a leading question.

Accepted Answer

A) True 
 B)False

Question 11

Open-ended questions are most useful in conclusive research and as opening questions.

Accepted Answer

A) True 
 B)False

Question 12

A questionnaire is a structured technique for data collection that consists of a series of questions, written or verbal, which a respondent answers.

Accepted Answer

A) True 
 B)False

Question 13

To avoid problems in question wording, a researcher should use leading questions when designing a questionnaire.

Accepted Answer

A) True 
 B)False

Question 14

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is NOT an objective of a questionnaire?

Accepted Answer

A) A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer. 
B) Questionnaire data must be easy to analyze. 
C) A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview. 
D) A questionnaire should minimize response error. 
A) A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer. 
B) Questionnaire data must be easy to analyze. 
C) A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview. 
D) A questionnaire should minimize response error.

Question 16

Forms for recording observational data are more difficult to construct than questionnaires.

Accepted Answer

A) True 
 B)False

Question 17

If a researcher were trying to overcome the unwillingness of respondents to answer by considering the effort required of the respondents, what might he/she do to make the respondent more willing to respond? Develop an example question (showing the incorrect and correct way to best overcome the respondents unwillingness to answer)to clarify your response.

Accepted Answer

The researcher should minimize the effor

Question 18

Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

Accepted Answer

A) True 
 B)False

Question 19

According to the text, unstructured questions are also referred to as free-response or free-answer questions.

Accepted Answer

A) True 
 B)False

Question 20

In a short essay, list and discuss at least four guidelines that should be followed in order to avoid problems in question wording.

Accepted Answer

a.Define the issue - questions sh

An open-ended question is a structured question with only two response alternatives, such as yes or no.

A questionnaire is an informal set of questions for obtaining information from respondents.

Which of the words below, when used in a question, tend to be confusing to respondents?

"Usually," "normally," and "frequently" are examples of words that are oftentimes considered confusing to respondents.

In multiple-choice questions, the researcher provides a choice of answers, and respondents are asked to select one or more of the alternatives given.

A(n)________ is a structured question with only two response alternatives, such as yes or no.

A ________ is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Collecting demographic information that can be used in direct mail campaigns is mentioned in the text as a specific objective of a questionnaire.

A researcher should use questions with positive statements only to avoid problems with question wording.

A question that gives the respondent a clue as to what the answer should be is called a leading question.

Open-ended questions are most useful in conclusive research and as opening questions.

A questionnaire is a structured technique for data collection that consists of a series of questions, written or verbal, which a respondent answers.

To avoid problems in question wording, a researcher should use leading questions when designing a questionnaire.

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Which of the following is NOT an objective of a questionnaire?

Forms for recording observational data are more difficult to construct than questionnaires.

Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

According to the text, unstructured questions are also referred to as free-response or free-answer questions.

In a short essay, list and discuss at least four guidelines that should be followed in order to avoid problems in question wording.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 8: Questionnaire and Form Design

An open-ended question is a structured question with only two response alternatives, such as yes or no.

A questionnaire is an informal set of questions for obtaining information from respondents.

Which of the words below, when used in a question, tend to be confusing to respondents?

"Usually," "normally," and "frequently" are examples of words that are oftentimes considered confusing to respondents.

In multiple-choice questions, the researcher provides a choice of answers, and respondents are asked to select one or more of the alternatives given.

A(n)________ is a structured question with only two response alternatives, such as yes or no.

A ________ is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Collecting demographic information that can be used in direct mail campaigns is mentioned in the text as a specific objective of a questionnaire.

A researcher should use questions with positive statements only to avoid problems with question wording.

A question that gives the respondent a clue as to what the answer should be is called a leading question.

Open-ended questions are most useful in conclusive research and as opening questions.

A questionnaire is a structured technique for data collection that consists of a series of questions, written or verbal, which a respondent answers.

To avoid problems in question wording, a researcher should use leading questions when designing a questionnaire.

A leading question is a question used to guide an interviewer through a survey by directing the interviewer to different spots on the questionnaire depending on the answers given.

Which of the following is NOT an objective of a questionnaire?

Forms for recording observational data are more difficult to construct than questionnaires.

Pretesting is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.

According to the text, unstructured questions are also referred to as free-response or free-answer questions.

In a short essay, list and discuss at least four guidelines that should be followed in order to avoid problems in question wording.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters