Question 1

Which of the following is true about secondary data?

Accepted Answer

A) Collection time is long. 
B) Quality of data is high. 
C) Cost of collecting the data is low. 
D) It is easy to access. 
E) It is highly relevant to marketing research problems. 
A) Collection time is long. 
B) Quality of data is high. 
C) Cost of collecting the data is low. 
D) It is easy to access. 
E) It is highly relevant to marketing research problems. C

Question 2

To identify the underlying causes of the problem, the researcher should ________.

Accepted Answer

A) conduct a problem audit 
B) define the management decision problem 
C) assess what past research was done for the firm 
D) assess competitor success 
E) all of the above 
A) conduct a problem audit 
B) define the management decision problem 
C) assess what past research was done for the firm 
D) assess competitor success 
E) all of the above A

Question 3

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

Accepted Answer

A) situation 
B) incident 
C) hypothesis 
D) theory 
E) research question 
A) situation 
B) incident 
C) hypothesis 
D) theory 
E) research question C

Question 4

The ________ asks what information is needed and how can it best be obtained.

Accepted Answer

A) management decision problem 
B) theoretical decision problem 
C) hypothetical decision problem 
D) research context problem 
E) marketing research problem 
A) management decision problem 
B) theoretical decision problem 
C) hypothetical decision problem 
D) research context problem 
E) marketing research problem

Question 5

Determining the impact on sales and profits of various levels of price changes is an issue that would be addressed in a management decision problem.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is NOT a characteristic of a marketing research problem?

Accepted Answer

A) asks what the decision maker needs to do 
B) asks what information is needed and how it should be obtained 
C) is information oriented 
D) focuses on the underlying causes 
E) All are characteristics. 
A) asks what the decision maker needs to do 
B) asks what information is needed and how it should be obtained 
C) is information oriented 
D) focuses on the underlying causes 
E) All are characteristics.

Question 7

Analysis of blogs and Facebook postings revealed to Dell that many customers who purchased its computers were having issues with service support.

Accepted Answer

A) True 
 B)False

Question 8

In a short essay, discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

Accepted Answer

An analytical model consists of a set of

Question 9

Secondary data are data collected for some purpose other than the problem at hand.

Accepted Answer

A) True 
 B)False

Question 10

The marketing research problem asks the question, ________.

Accepted Answer

A) how can we increase market share 
B) how can we increase sales and profits 
C) what information is needed and how can it best be obtained 
D) how can we save money 
E) where do we go from here 
A) how can we increase market share 
B) how can we increase sales and profits 
C) what information is needed and how can it best be obtained 
D) how can we save money 
E) where do we go from here

Question 11

Qualitative research is based on large samples and involves statistical analysis.

Accepted Answer

A) True 
 B)False

Question 12

In a short essay, discuss the characteristics of research questions and a hypothesis.

Accepted Answer

a.Research questions are refined stateme

Question 13

The problem confronting the decision maker is typically referred to as the ________.

Accepted Answer

A) management decision problem 
B) theoretical decision problem 
C) hypothetical decision problem 
D) marketing research problem 
E) research context problem 
A) management decision problem 
B) theoretical decision problem 
C) hypothetical decision problem 
D) marketing research problem 
E) research context problem

Question 14

The researcher can determine what information should be obtained by focusing on ________.

Accepted Answer

A) the components of the problem 
B) research questions 
C) hypotheses 
D) all of the above 
E) none of the above 
A) the components of the problem 
B) research questions 
C) hypotheses 
D) all of the above 
E) none of the above

Question 15

Interviews with industry experts, those individuals who are knowledgeable about the firm and the industry, may help formulate the marketing research problem.Which of the following statements is true about interviews with industry experts?

Accepted Answer

A) These experts may be found both inside and outside the firm. 
B) Typically, expert information is obtained by unstructured personal interviews without Administering a formal questionnaire. 
C) It is helpful to prepare a list of topics to be covered during the interview. 
D) All of the above are true. 
A) These experts may be found both inside and outside the firm. 
B) Typically, expert information is obtained by unstructured personal interviews without Administering a formal questionnaire. 
C) It is helpful to prepare a list of topics to be covered during the interview. 
D) All of the above are true.

Question 16

Graphical models are particularly helpful in conceptualizing an approach to the problem.

Accepted Answer

A) True 
 B)False

Question 17

A marketing research problem asks what information is needed and how it should be obtained.

Accepted Answer

A) True 
 B)False

Question 18

________ are statements about proposed relationships rather than merely questions to be answered.

Accepted Answer

A) Theories 
B) Models 
C) Experiments 
D) Hypotheses 
E) Scientific notations 
A) Theories 
B) Models 
C) Experiments 
D) Hypotheses 
E) Scientific notations

Question 19

In defining the problem and developing an approach, the researcher must be sensitive to the underlying cultural factors that influence consumption and purchase behavior.

Accepted Answer

A) True 
 B)False

Question 20

Specification of information needed is one of the components of the approach to the problem.

Accepted Answer

A) True 
 B)False

Which of the following is true about secondary data?

To identify the underlying causes of the problem, the researcher should ________.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

The ________ asks what information is needed and how can it best be obtained.

Determining the impact on sales and profits of various levels of price changes is an issue that would be addressed in a management decision problem.

Which of the following is NOT a characteristic of a marketing research problem?

Analysis of blogs and Facebook postings revealed to Dell that many customers who purchased its computers were having issues with service support.

In a short essay, discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

Secondary data are data collected for some purpose other than the problem at hand.

The marketing research problem asks the question, ________.

Qualitative research is based on large samples and involves statistical analysis.

In a short essay, discuss the characteristics of research questions and a hypothesis.

The problem confronting the decision maker is typically referred to as the ________.

The researcher can determine what information should be obtained by focusing on ________.

Interviews with industry experts, those individuals who are knowledgeable about the firm and the industry, may help formulate the marketing research problem.Which of the following statements is true about interviews with industry experts?

Graphical models are particularly helpful in conceptualizing an approach to the problem.

A marketing research problem asks what information is needed and how it should be obtained.

________ are statements about proposed relationships rather than merely questions to be answered.

In defining the problem and developing an approach, the researcher must be sensitive to the underlying cultural factors that influence consumption and purchase behavior.

Specification of information needed is one of the components of the approach to the problem.

Introduction to Marketing Research

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 2: Defining the Marketing Research Problem and Developing an Approach

Which of the following is true about secondary data?

To identify the underlying causes of the problem, the researcher should ________.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n)________.

The ________ asks what information is needed and how can it best be obtained.

Determining the impact on sales and profits of various levels of price changes is an issue that would be addressed in a management decision problem.

Which of the following is NOT a characteristic of a marketing research problem?

Analysis of blogs and Facebook postings revealed to Dell that many customers who purchased its computers were having issues with service support.

In a short essay, discuss the characteristics of an analytical model and list and discuss the three most common forms of this model.

Secondary data are data collected for some purpose other than the problem at hand.

The marketing research problem asks the question, ________.

Qualitative research is based on large samples and involves statistical analysis.

In a short essay, discuss the characteristics of research questions and a hypothesis.

The problem confronting the decision maker is typically referred to as the ________.

The researcher can determine what information should be obtained by focusing on ________.

Interviews with industry experts, those individuals who are knowledgeable about the firm and the industry, may help formulate the marketing research problem.Which of the following statements is true about interviews with industry experts?

Graphical models are particularly helpful in conceptualizing an approach to the problem.

A marketing research problem asks what information is needed and how it should be obtained.

________ are statements about proposed relationships rather than merely questions to be answered.

In defining the problem and developing an approach, the researcher must be sensitive to the underlying cultural factors that influence consumption and purchase behavior.

Specification of information needed is one of the components of the approach to the problem.

Introduction to Marketing Research

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters