Exam 6: Experimentation and Causal Research
Exam 1: Introduction to Marketing Research98 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach103 Questions
Exam 3: Research Design, Secondary and Syndicated Data141 Questions
Exam 4: Qualitative Research96 Questions
Exam 5: Survey and Observation95 Questions
Exam 6: Experimentation and Causal Research91 Questions
Exam 7: Measurement and Scaling124 Questions
Exam 8: Questionnaire and Form Design87 Questions
Exam 9: Sampling: Design and Procedures86 Questions
Exam 10: Data Collection and Preparation138 Questions
Exam 11: Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation88 Questions
Exam 12: Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression94 Questions
Exam 13: Report Preparation and Presentation90 Questions
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The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling for the extraneous variables is called a(n)________.
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(Multiple Choice)
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Correct Answer:
A
A laboratory environment involves measurement of behavior, attitudes, or perceptions in the environment in which they occur.
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(True/False)
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Correct Answer:
False
In the virtual world, it is more complex but much less costly to manipulate the independent variable and control for mediating variables than it is in the real world.
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(True/False)
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Correct Answer:
False
The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment.
(True/False)
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The process of manipulating one or more independent variables and measuring their effect on one or more dependent variables while controlling for the extraneous variables is called an experiment.
(True/False)
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Variables other than the independent variables that influence the response of the test units are called ________.
(Multiple Choice)
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Concomitant ________ occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.
(Multiple Choice)
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________ is an application of a controlled experiment done in limited, but carefully selected, test markets.
(Multiple Choice)
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Concomitant variation occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis.
(True/False)
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Individuals, organizations, or other entities whose response to independent variables or treatments is being studied are called test units.
(True/False)
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An experimental design in which the test units are assigned randomly and the experimental group is exposed to the treatment but the control group is not, and no pretest measure is taken is called the ________.
(Multiple Choice)
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According to the text, experiments can be described in terms of interdependent variables.
(True/False)
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With experimental designs, it is possible to control for some of the extraneous variables.
(True/False)
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According to the text, a(n)________ is the group exposed to the manipulated independent variable.
(Multiple Choice)
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Which of the following is NOT one of the three types of preexperimental designs?
(Multiple Choice)
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A(n)________ is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables.
(Multiple Choice)
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________ allow for the statistical control and analysis of external variables.
(Multiple Choice)
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True experimental designs include the ________ and ________.
(Multiple Choice)
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All of the following are good examples of test units EXCEPT ________.
(Multiple Choice)
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