Question 1

The difference between the smallest and largest values of a distribution is called the variance.

Accepted Answer

A) True 
 B)False  False

Question 2

In a short essay, discuss measures of variability as they are associated with frequencies.Include a discussion of range, variance, and standard deviation.

Accepted Answer

The measures of variability are statistics that indicate the distribution's dispersion.The range is the difference between the smallest and largest values of a distribution.It measures the spread of the data and is simply the difference between the largest and smallest values in the sample.The difference between the mean and an observed value is called the deviation from the mean.The variance is the mean squared deviation from the mean, that is, the average of the square of the deviations from the mean for all the values.The standard deviation is the square root of the variance.Thus, the standard deviation is expressed in the same units as the data, while the variance is expressed in square units.

Question 3

A hypothesis test using the standard normal distribution is called the F-test.

Accepted Answer

A) True 
 B)False  False

Question 4

An alternative hypothesis is a statement of the status quo, one of no difference or no effect.

Accepted Answer

A) True 
 B)False

Question 5

The mean of a sample is the middle value when the data are arranged in ascending or descending rank order.

Accepted Answer

A) True 
 B)False

Question 6

Cross-tabulation examines associations between variables, not causation.

Accepted Answer

A) True 
 B)False

Question 7

According to the text, the ________ measures the spread of the data.

Accepted Answer

A) mode 
B) median 
C) mean 
D) range 
E) body 
A) mode 
B) median 
C) mean 
D) range 
E) body

Question 8

Discuss the relationship between cross-tabulation and frequency distribution.

Accepted Answer

Whereas a frequency distribution describ

Question 9

The null hypothesis refers to a specified value of the population parameter, not a sample
statistic.

Accepted Answer

A) True 
 B)False

Question 10

The ________ is always the hypothesis that is tested, but can never be accepted based on a single test.

Accepted Answer

A) alternative hypothesis 
B) random hypothesis 
C) null hypothesis 
D) standardized hypothesis 
E) incidence of difference 
A) alternative hypothesis 
B) random hypothesis 
C) null hypothesis 
D) standardized hypothesis 
E) incidence of difference

Question 11

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

Accepted Answer

A) Type I error 
B) Type II error 
C) Type III error 
D) Type IV error 
E) Power of a test 
A) Type I error 
B) Type II error 
C) Type III error 
D) Type IV error 
E) Power of a test

Question 12

A measure of how close the sample has come to the null hypothesis is called the ________.

Accepted Answer

A) level of significance 
B) power of a test 
C) test statistic 
D) critical value 
E) incidence of difference 
A) level of significance 
B) power of a test 
C) test statistic 
D) critical value 
E) incidence of difference

Question 13

Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?

Accepted Answer

A) mode 
B) median 
C) mean 
D) maxima 
E) trend 
A) mode 
B) median 
C) mean 
D) maxima 
E) trend

Question 14

The most common measures of variability are the ________ and ________.

Accepted Answer

A) median; range 
B) variance; mean 
C) mean; median 
D) range; variance 
E) difference; trend line 
A) median; range 
B) variance; mean 
C) mean; median 
D) range; variance 
E) difference; trend line

Question 15

In a short essay, discuss measures of location as they are associated with frequencies.Include a discussion of mean, mode, and median to support your answer.

Accepted Answer

The measures of location are stat

Question 16

The mean, mode, and median are associated with the measures of location of frequency distribution.

Accepted Answer

A) True 
 B)False

Question 17

Data collected in social media often lend themselves to basic analysis involving frequencies, percentages and cross-tabulations.

Accepted Answer

A) True 
 B)False

Question 18

If the distribution is asymmetric and the variable is measured on a nominal scale, the median should be used.

Accepted Answer

A) True 
 B)False

Question 19

The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

Accepted Answer

A) mean 
B) median 
C) maxima 
D) mode 
E) categorical listing 
A) mean 
B) median 
C) maxima 
D) mode 
E) categorical listing

Question 20

The mean is that value obtained by summing the values of all elements in a set and dividing by the number of elements.

Accepted Answer

A) True 
 B)False

The difference between the smallest and largest values of a distribution is called the variance.

In a short essay, discuss measures of variability as they are associated with frequencies.Include a discussion of range, variance, and standard deviation.

A hypothesis test using the standard normal distribution is called the F-test.

An alternative hypothesis is a statement of the status quo, one of no difference or no effect.

The mean of a sample is the middle value when the data are arranged in ascending or descending rank order.

Cross-tabulation examines associations between variables, not causation.

According to the text, the ________ measures the spread of the data.

Discuss the relationship between cross-tabulation and frequency distribution.

The null hypothesis refers to a specified value of the population parameter, not a sample statistic.

The ________ is always the hypothesis that is tested, but can never be accepted based on a single test.

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

A measure of how close the sample has come to the null hypothesis is called the ________.

Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?

The most common measures of variability are the and .

In a short essay, discuss measures of location as they are associated with frequencies.Include a discussion of mean, mode, and median to support your answer.

The mean, mode, and median are associated with the measures of location of frequency distribution.

Data collected in social media often lend themselves to basic analysis involving frequencies, percentages and cross-tabulations.

If the distribution is asymmetric and the variable is measured on a nominal scale, the median should be used.

The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

The mean is that value obtained by summing the values of all elements in a set and dividing by the number of elements.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 11: Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

The difference between the smallest and largest values of a distribution is called the variance.

In a short essay, discuss measures of variability as they are associated with frequencies.Include a discussion of range, variance, and standard deviation.

A hypothesis test using the standard normal distribution is called the F-test.

An alternative hypothesis is a statement of the status quo, one of no difference or no effect.

The mean of a sample is the middle value when the data are arranged in ascending or descending rank order.

Cross-tabulation examines associations between variables, not causation.

According to the text, the ________ measures the spread of the data.

Discuss the relationship between cross-tabulation and frequency distribution.

The null hypothesis refers to a specified value of the population parameter, not a sample statistic.

The ________ is always the hypothesis that is tested, but can never be accepted based on a single test.

________ occurs when the sample results lead to nonrejection of a null hypothesis that is in fact false.

A measure of how close the sample has come to the null hypothesis is called the ________.

Which of the following is used to estimate the average when the data have been collected using an interval or ratio scale?

The most common measures of variability are the ________ and ________.

In a short essay, discuss measures of location as they are associated with frequencies.Include a discussion of mean, mode, and median to support your answer.

The mean, mode, and median are associated with the measures of location of frequency distribution.

Data collected in social media often lend themselves to basic analysis involving frequencies, percentages and cross-tabulations.

If the distribution is asymmetric and the variable is measured on a nominal scale, the median should be used.

The ________ is a good measure of location when the variable is inherently categorical or has otherwise been grouped into categories.

The mean is that value obtained by summing the values of all elements in a set and dividing by the number of elements.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

The most common measures of variability are the and .