Question 1

The target population should be defined in terms of elements, sample units, extent, and time frame.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

Accepted Answer

A) "Should a sample be taken?" 
B) "What kind of sample should be taken?" 
C) "How much should the sample cost?" 
D) "How large should the sample be?" 
E) "What process should be followed?" 
A) "Should a sample be taken?" 
B) "What kind of sample should be taken?" 
C) "How much should the sample cost?" 
D) "How large should the sample be?" 
E) "What process should be followed?" C

Question 3

A(n)________ is the total of all the elements that share some common set of characteristics.

Accepted Answer

A) sample 
B) population 
C) inference 
D) hypothesis 
E) elements 
A) sample 
B) population 
C) inference 
D) hypothesis 
E) elements B

Question 4

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

Accepted Answer

A) quota sampling 
B) snowball sampling 
C) stratified sampling 
D) cluster sampling 
E) respondent sampling 
A) quota sampling 
B) snowball sampling 
C) stratified sampling 
D) cluster sampling 
E) respondent sampling

Question 5

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Accepted Answer

A) True 
 B)False

Question 6

According to the text, ________ refers to the level of uncertainty about the characteristic being measured.

Accepted Answer

A) precision 
B) reliability 
C) validity 
D) efficiency 
E) technical doubt 
A) precision 
B) reliability 
C) validity 
D) efficiency 
E) technical doubt

Question 7

Examples of nonprobability sampling include all of the following EXCEPT ________.

Accepted Answer

A) interviewing people at street corners 
B) interviewing people in retail stores 
C) interviewing people in malls 
D) asking for referrals from participants who volunteer 
E) All of the above selections are examples of nonprobability sampling. 
A) interviewing people at street corners 
B) interviewing people in retail stores 
C) interviewing people in malls 
D) asking for referrals from participants who volunteer 
E) All of the above selections are examples of nonprobability sampling.

Question 8

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage, sample elements are selected based on convenience or judgment.

Accepted Answer

A) True 
 B)False

Question 9

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

Accepted Answer

A) simple random sampling 
B) snowball sampling 
C) cluster sampling 
D) systematic sampling 
E) succession sampling 
A) simple random sampling 
B) snowball sampling 
C) cluster sampling 
D) systematic sampling 
E) succession sampling

Question 10

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

Accepted Answer

A) True 
 B)False

Question 11

According to the text, in survey research, the element is usually the ________.

Accepted Answer

A) questionnaire 
B) interviewer 
C) respondent 
D) product 
E) Metropolitan Statistical Area (MS
A)  
A) questionnaire 
B) interviewer 
C) respondent 
D) product 
E) Metropolitan Statistical Area (MS
A)

Question 12

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

Accepted Answer

A) True 
 B)False

Question 13

According to the text, in survey research, the element is usually the interviewer.

Accepted Answer

A) True 
 B)False

Question 14

According to the text, which of the following is the first step in the sampling design process?

Accepted Answer

A) define the population 
B) determine the sampling frame 
C) select sampling technique(s) 
D) determine the sample size 
E) count your resources available 
A) define the population 
B) determine the sampling frame 
C) select sampling technique(s) 
D) determine the sample size 
E) count your resources available

Question 15

An example of nonprobability sampling is interviewing people in malls.

Accepted Answer

A) True 
 B)False

Question 16

A complete enumeration of the elements of a population or study objects is called a(n)________.

Accepted Answer

A) sample 
B) element 
C) census 
D) sampling unit 
E) count 
A) sample 
B) element 
C) census 
D) sampling unit 
E) count

Question 17

A sampling unit is the basic unit containing the elements of the population to be sampled.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following conditions does NOT favor the choice of using a sample over a census?

Accepted Answer

A) small budget 
B) Time available is short. 
C) Population size is large. 
D) Variance in the characteristic of interest is low. 
E) Cost of sampling error is high. 
A) small budget 
B) Time available is short. 
C) Population size is large. 
D) Variance in the characteristic of interest is low. 
E) Cost of sampling error is high.

Question 19

In nonprobability sampling, sampling elements are selected by chance, that is, randomly.

Accepted Answer

A) True 
 B)False

Question 20

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

Accepted Answer

A) target population 
B) census 
C) element 
D) incident 
E) intended abstract 
A) target population 
B) census 
C) element 
D) incident 
E) intended abstract

The target population should be defined in terms of elements, sample units, extent, and time frame.

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

A(n)________ is the total of all the elements that share some common set of characteristics.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

According to the text, ________ refers to the level of uncertainty about the characteristic being measured.

Examples of nonprobability sampling include all of the following EXCEPT ________.

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage, sample elements are selected based on convenience or judgment.

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

According to the text, in survey research, the element is usually the ________.

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

According to the text, in survey research, the element is usually the interviewer.

According to the text, which of the following is the first step in the sampling design process?

An example of nonprobability sampling is interviewing people in malls.

A complete enumeration of the elements of a population or study objects is called a(n)________.

A sampling unit is the basic unit containing the elements of the population to be sampled.

Which of the following conditions does NOT favor the choice of using a sample over a census?

In nonprobability sampling, sampling elements are selected by chance, that is, randomly.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

The target population should be defined in terms of elements, sample units, extent, and time frame.

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

A(n)________ is the total of all the elements that share some common set of characteristics.

A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________.

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

According to the text, ________ refers to the level of uncertainty about the characteristic being measured.

Examples of nonprobability sampling include all of the following EXCEPT ________.

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling.The first stage consists of developing control categories of population elements.In the second stage, sample elements are selected based on convenience or judgment.

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

According to the text, in survey research, the element is usually the ________.

The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).

According to the text, in survey research, the element is usually the interviewer.

According to the text, which of the following is the first step in the sampling design process?

An example of nonprobability sampling is interviewing people in malls.

A complete enumeration of the elements of a population or study objects is called a(n)________.

A sampling unit is the basic unit containing the elements of the population to be sampled.

Which of the following conditions does NOT favor the choice of using a sample over a census?

In nonprobability sampling, sampling elements are selected by chance, that is, randomly.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters