Question 1

Advantages of Internet surveys over e-mail surveys include which of the following?

Accepted Answer

A) Graphs, images, animations, and links to other Web pages may be integrated into or around the survey. 
B) It is possible to validate responses as they are entered. 
C) Skip patterns can be programmed and performed automatically. 
D) All of the above are correct. 
A) Graphs, images, animations, and links to other Web pages may be integrated into or around the survey. 
B) It is possible to validate responses as they are entered. 
C) Skip patterns can be programmed and performed automatically. 
D) All of the above are correct. D

Question 2

High interviewer bias is a primary disadvantage of using mail interviews to collect research data.

Accepted Answer

A) True 
 B)False  False

Question 3

Low sample control and low response rates are disadvantages of using electronic interviewing to collect research data.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following is NOT a disadvantage of electronic methods of data collection?

Accepted Answer

A) no control of the environment 
B) low sample control 
C) low response rate 
D) only moderate quantities of data can be obtained 
E) low social desirability 
A) no control of the environment 
B) low sample control 
C) low response rate 
D) only moderate quantities of data can be obtained 
E) low social desirability

Question 5

An observational research strategy in which mechanical devices, rather than human observers, record the phenomenon being observed is called mechanical observation.

Accepted Answer

A) True 
 B)False

Question 6

In a short essay, list and discuss the three categories of personal interviewing methods.

Accepted Answer

a.Personal in-home interviews - in this

Question 7

Telephone interviewing is not a popular mode of administering questionnaires in countries that ________.

Accepted Answer

A) have a low rate of households with telephones 
B) have a high rate of households with telephones 
C) use English as a national language 
D) use Spanish as a national language 
E) all of the above 
A) have a low rate of households with telephones 
B) have a high rate of households with telephones 
C) use English as a national language 
D) use Spanish as a national language 
E) all of the above

Question 8

Which of the survey methods listed below is preferable when using physical stimuli?

Accepted Answer

A) in-home 
B) mall intercept 
C) CAPI 
D) A and C only 
E) A, B and C 
A) in-home 
B) mall intercept 
C) CAPI 
D) A and C only 
E) A, B and C

Question 9

Use of a formal questionnaire that presents questions in a prearranged order is called structured data collection.

Accepted Answer

A) True 
 B)False

Question 10

The advantages of using electronic interviewing to collect research data include high speed and low cost.

Accepted Answer

A) True 
 B)False

Question 11

An advantage of using mail interviews to collect research data is the ability to control the interviewing environment.

Accepted Answer

A) True 
 B)False

Question 12

Interviewer bias is defined as the error due to the interviewer not following the correct interviewing procedures.

Accepted Answer

A) True 
 B)False

Question 13

Interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

Accepted Answer

A) traditional telephone interviews 
B) computer-assisted telephone interviewing 
C) personal in-home interviews 
D) mall-intercept personal interviews 
E) mail interviews 
A) traditional telephone interviews 
B) computer-assisted telephone interviewing 
C) personal in-home interviews 
D) mall-intercept personal interviews 
E) mail interviews

Question 14

Advantages of using computer-assisted personal interviewing to collect research data include good response rates and low potential for interviewer bias.

Accepted Answer

A) True 
 B)False

Question 15

According to the text, despite their value, personal in-home interviews are being replaced by telephone interviews.

Accepted Answer

A) True 
 B)False

Question 16

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called mail panels.

Accepted Answer

A) True 
 B)False

Question 17

The method of interviewing that is one of the most popular in the United States for collecting survey data is the ________.

Accepted Answer

A) Internet interview 
B) mail interview 
C) telephone interview 
D) mall intercept interview 
E) in-home personal interview 
A) Internet interview 
B) mail interview 
C) telephone interview 
D) mall intercept interview 
E) in-home personal interview

Question 18

Compared to mail surveys, e-mail surveys offer time and cost advantages, especially in large surveys.

Accepted Answer

A) True 
 B)False

Question 19

The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates.

Accepted Answer

A) True 
 B)False

Question 20

Analysis of the comments, photos, videos, audio, and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors.An analysis of these constitutes a form of observation known as trace analysis.

Accepted Answer

A) True 
 B)False

Advantages of Internet surveys over e-mail surveys include which of the following?

High interviewer bias is a primary disadvantage of using mail interviews to collect research data.

Low sample control and low response rates are disadvantages of using electronic interviewing to collect research data.

Which of the following is NOT a disadvantage of electronic methods of data collection?

An observational research strategy in which mechanical devices, rather than human observers, record the phenomenon being observed is called mechanical observation.

In a short essay, list and discuss the three categories of personal interviewing methods.

Telephone interviewing is not a popular mode of administering questionnaires in countries that ________.

Which of the survey methods listed below is preferable when using physical stimuli?

Use of a formal questionnaire that presents questions in a prearranged order is called structured data collection.

The advantages of using electronic interviewing to collect research data include high speed and low cost.

An advantage of using mail interviews to collect research data is the ability to control the interviewing environment.

Interviewer bias is defined as the error due to the interviewer not following the correct interviewing procedures.

Interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

Advantages of using computer-assisted personal interviewing to collect research data include good response rates and low potential for interviewer bias.

According to the text, despite their value, personal in-home interviews are being replaced by telephone interviews.

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called mail panels.

The method of interviewing that is one of the most popular in the United States for collecting survey data is the ________.

Compared to mail surveys, e-mail surveys offer time and cost advantages, especially in large surveys.

The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates.

Analysis of the comments, photos, videos, audio, and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors.An analysis of these constitutes a form of observation known as trace analysis.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 5: Survey and Observation

Advantages of Internet surveys over e-mail surveys include which of the following?

High interviewer bias is a primary disadvantage of using mail interviews to collect research data.

Low sample control and low response rates are disadvantages of using electronic interviewing to collect research data.

Which of the following is NOT a disadvantage of electronic methods of data collection?

An observational research strategy in which mechanical devices, rather than human observers, record the phenomenon being observed is called mechanical observation.

In a short essay, list and discuss the three categories of personal interviewing methods.

Telephone interviewing is not a popular mode of administering questionnaires in countries that ________.

Which of the survey methods listed below is preferable when using physical stimuli?

Use of a formal questionnaire that presents questions in a prearranged order is called structured data collection.

The advantages of using electronic interviewing to collect research data include high speed and low cost.

An advantage of using mail interviews to collect research data is the ability to control the interviewing environment.

Interviewer bias is defined as the error due to the interviewer not following the correct interviewing procedures.

Interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

Advantages of using computer-assisted personal interviewing to collect research data include good response rates and low potential for interviewer bias.

According to the text, despite their value, personal in-home interviews are being replaced by telephone interviews.

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called mail panels.

The method of interviewing that is one of the most popular in the United States for collecting survey data is the ________.

Compared to mail surveys, e-mail surveys offer time and cost advantages, especially in large surveys.

The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates.

Analysis of the comments, photos, videos, audio, and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors.An analysis of these constitutes a form of observation known as trace analysis.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters