Question 1

________ is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook.

Accepted Answer

Facebook E

Question 2

A(n) ________ organizes the conversations on Twitter around a specific topic, and enables users to search for tweets related to a particular topic.

Accepted Answer

The answer of A(n) ________ organizes the conversations on Twitter...

Question 3

All of the following are examples of dark social except:

Accepted Answer

A)  e-mail 
B)  tweets 
C)  SMS texts 
D)  Snapchat 
A)  e-mail 
B)  tweets 
C)  SMS texts 
D)  Snapchat

Question 4

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next 5 years?

Accepted Answer

A)  local marketing 
B)  location-based mobile marketing 
C)  mobile marketing 
D)  social marketing on Facebook 
A)  local marketing 
B)  location-based mobile marketing 
C)  mobile marketing 
D)  social marketing on Facebook

Question 5

The second most popular social network in terms of average minutes per visitor is:

Accepted Answer

A)  Google+. 
B)  Pinterest. 
C)  LinkedIn. 
D)  Tumblr. 
A)  Google+. 
B)  Pinterest. 
C)  LinkedIn. 
D)  Tumblr.

Question 6

How can a smartphone's gyroscope and accelerometer be used in product marketing?

Accepted Answer

A)  to speed up delivery of large multimedia files 
B)  to locate the user's geographical position 
C)  to enhance user interaction with mobile multimedia 
D)  to provide accurate data on the user's destination and speed 
A)  to speed up delivery of large multimedia files 
B)  to locate the user's geographical position 
C)  to enhance user interaction with mobile multimedia 
D)  to provide accurate data on the user's destination and speed

Question 7

Which of the following are features of both Pinterest and Twitter?

Accepted Answer

A)  tweets 
B)  hashtags 
C)  pins 
D)  Image Hover widget 
A)  tweets 
B)  hashtags 
C)  pins 
D)  Image Hover widget

Question 8

Which of the following statements about Graph Search is not True?

Accepted Answer

A)  It relies on Google to supplement its search results. 
B)  It is a semantic search engine. 
C)  It is a social search engine. 
D)  It includes photos. 
A)  It relies on Google to supplement its search results. 
B)  It is a semantic search engine. 
C)  It is a social search engine. 
D)  It includes photos.

Question 9

What technologies and techniques are employed by location-based mobile marketing and why is local mobile attractive to marketers?

Accepted Answer

There are two general types of location-

Question 10

In 2013, local online marketing was almost three times the amount of mobile marketing.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is another term for amplification?

Accepted Answer

A)  impressions 
B)  reach 
C)  conversation rate 
D)  conversion ratio 
A)  impressions 
B)  reach 
C)  conversation rate 
D)  conversion ratio

Question 12

Which of the following is not a major provider of mobile display advertising?

Accepted Answer

A)  MoPub 
B)  iAd 
C)  AdMob 
D)  Webtrends 
A)  MoPub 
B)  iAd 
C)  AdMob 
D)  Webtrends

Question 13

All of the following marketing tools on Facebook require payment except:

Accepted Answer

A)  Brand Pages. 
B)  Right-Hand Sidebar Ads. 
C)  News Feed Page Post Ads. 
D)  Mobile Ads. 
A)  Brand Pages. 
B)  Right-Hand Sidebar Ads. 
C)  News Feed Page Post Ads. 
D)  Mobile Ads.

Question 14

Macy's deployed which of the following technologies in all its retail stores in 2014?

Accepted Answer

A)  QR codes 
B)  iBeacon 
C)  E9-1-1 
D)  Geo-search 
A)  QR codes 
B)  iBeacon 
C)  E9-1-1 
D)  Geo-search

Question 15

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Accepted Answer

A)  Facebook 
B)  YouTube 
C)  Pinterest 
D)  Instagram 
A)  Facebook 
B)  YouTube 
C)  Pinterest 
D)  Instagram

Question 16

Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses?

Accepted Answer

A)  integrating online and offline marketing techniques to establish a consistent brand 
B)  adapting marketing techniques to keep up with new Internet technologies 
C)  valuing quality over quantity at each stage in the Web site development process 
D)  establishing customer needs and habits as the top priority in all marketing decisions 
A)  integrating online and offline marketing techniques to establish a consistent brand 
B)  adapting marketing techniques to keep up with new Internet technologies 
C)  valuing quality over quantity at each stage in the Web site development process 
D)  establishing customer needs and habits as the top priority in all marketing decisions

Question 17

Which of the following categories do people most use their mobile devices for?

Accepted Answer

A)  entertainment 
B)  socializing 
C)  shopping 
D)  reading news and magazines 
A)  entertainment 
B)  socializing 
C)  shopping 
D)  reading news and magazines

Question 18

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Accepted Answer

A)  E9-1-1 
B)  Street View cars 
C)  iBeacons 
D)  BLE 
A)  E9-1-1 
B)  Street View cars 
C)  iBeacons 
D)  BLE

Question 19

Which of the following is not True about Facebook News Feed Page Post Ads?

Accepted Answer

A)  They have a tiny tag indicating that they are sponsored. 
B)  They can be liked, shared, and commented on, just like any News Feed post. 
C)  They cannot contain links. 
D)  They have social context 
A)  They have a tiny tag indicating that they are sponsored. 
B)  They can be liked, shared, and commented on, just like any News Feed post. 
C)  They cannot contain links. 
D)  They have social context

Question 20

________ is the leading mobile retailer.

Accepted Answer

The answer of ________ is the leading mobile retailer....

________ is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook.

A(n) ________ organizes the conversations on Twitter around a specific topic, and enables users to search for tweets related to a particular topic.

All of the following are examples of dark social except:

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next 5 years?

The second most popular social network in terms of average minutes per visitor is:

How can a smartphone's gyroscope and accelerometer be used in product marketing?

Which of the following are features of both Pinterest and Twitter?

Which of the following statements about Graph Search is not True?

What technologies and techniques are employed by location-based mobile marketing and why is local mobile attractive to marketers?

In 2013, local online marketing was almost three times the amount of mobile marketing.

Which of the following is another term for amplification?

Which of the following is not a major provider of mobile display advertising?

All of the following marketing tools on Facebook require payment except:

Macy's deployed which of the following technologies in all its retail stores in 2014?

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses?

Which of the following categories do people most use their mobile devices for?

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Which of the following is not True about Facebook News Feed Page Post Ads?

________ is the leading mobile retailer.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social, Mobile, and Local Marketing

________ is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook.

A(n) ________ organizes the conversations on Twitter around a specific topic, and enables users to search for tweets related to a particular topic.

All of the following are examples of dark social except:

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next 5 years?

The second most popular social network in terms of average minutes per visitor is:

How can a smartphone's gyroscope and accelerometer be used in product marketing?

Which of the following are features of both Pinterest and Twitter?

Which of the following statements about Graph Search is not True?

What technologies and techniques are employed by location-based mobile marketing and why is local mobile attractive to marketers?

In 2013, local online marketing was almost three times the amount of mobile marketing.

Which of the following is another term for amplification?

Which of the following is not a major provider of mobile display advertising?

All of the following marketing tools on Facebook require payment except:

Macy's deployed which of the following technologies in all its retail stores in 2014?

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Which of the following most helped Dagny Aslin of ExchangeHunterJumper.com in establishing her brand in the niche area of selling high-end competition horses?

Which of the following categories do people most use their mobile devices for?

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Which of the following is not True about Facebook News Feed Page Post Ads?

________ is the leading mobile retailer.

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters