Exam 7: Social, Mobile, and Local Marketing

________ techniques identify the location of a user's device and then target marketing to the device, recommending actions within the area.

How many retail-oriented apps are there in the top 25 apps?

Facebook does not sell display ads.

Which of the following do Facebook users spend the most time on?

________ is a micro-blogging social network site that allows users to send and receive 140-character messages.

Which of the following is the first step in the social marketing process?

Which analytics tool did Fairmont Hotel use to measure the effectiveness of its online marketing and advertising?

Visitors spend significantly more time on Facebook than any other social network site.

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

In 2014, mobile marketing was about ________% of all online marketing.

Google provides the leading location-based marketing platform.

How do people actually use their mobile devices today?

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

________ refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users.

Which of the following earns the most location-based marketing revenue?

Which of the following is the most popular use for mobile devices?

A cell phone's GPS is accurate to within 5 feet of the actual location of the phone.

Which of the following allows Facebook to track user behavior on other sites and then sell the information to marketers?

Over 60% of Facebook's ad revenue is generated by its mobile audience.

Which of the following provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?