Exam 7: Social, Mobile, and Local Marketing

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Traditional desktop marketing remains the largest part of all online marketing.

(True/False)
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________ involves using a variety of tools to encourage users to interact with content and brand.

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________ techniques identify a perimeter around a physical location and then target ads to users within that perimeter.

(Short Answer)
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Pinterest's visitors are predominantly men.

(True/False)
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________ targets marketing messages to users based on their location.

(Short Answer)
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________ uses less battery power than GPS and is more accurate than targeting through Wi-Fi triangulation.

(Short Answer)
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