Question 1

Which of the following is not True about social marketing?

Accepted Answer

A)  More than 50% of Twitter's ad revenues are generated by desktop users. 
B)  Social marketing is growing at around 30% a year. 
C)  Social marketing differs markedly from traditional online marketing. 
D)  In social marketing, business cannot tightly control their brand messaging. 
A)  More than 50% of Twitter's ad revenues are generated by desktop users. 
B)  Social marketing is growing at around 30% a year. 
C)  Social marketing differs markedly from traditional online marketing. 
D)  In social marketing, business cannot tightly control their brand messaging.

Question 2

Which of the following statements is not True?

Accepted Answer

A)  About 50% of Facebook's ad revenue in 2014 is expected to come from its mobile ad platform. 
B)  The only way to access Facebook from a mobile device is to use a mobile app. 
C)  Mobile ads are displayed in users' News Feeds. 
D)  Facebook's mobile ad revenues are its fastest growing revenue stream. 
A)  About 50% of Facebook's ad revenue in 2014 is expected to come from its mobile ad platform. 
B)  The only way to access Facebook from a mobile device is to use a mobile app. 
C)  Mobile ads are displayed in users' News Feeds. 
D)  Facebook's mobile ad revenues are its fastest growing revenue stream.

Question 3

The number of people exposed to pins is a measure of which of the following?

Accepted Answer

A)  engagement 
B)  community 
C)  brand strength 
D)  fan acquisition 
A)  engagement 
B)  community 
C)  brand strength 
D)  fan acquisition

Question 4

Which of the following accounts for the most mobile ad spending?

Accepted Answer

A)  display ads 
B)  search engine advertising 
C)  video ads 
D)  SMS text messages 
A)  display ads 
B)  search engine advertising 
C)  video ads 
D)  SMS text messages

Question 5

Facebook's share price fell dramatically after its IPO because investors feared that:

Accepted Answer

A)  Facebook's new marketing solutions would be difficult to monetize. 
B)  new social networks such as Instagram were cannibalizing Facebook's audience. 
C)  privacy concerns were driving users away. 
D)  Facebook would be unable to increase advertising revenues fast enough to justify its price. 
A)  Facebook's new marketing solutions would be difficult to monetize. 
B)  new social networks such as Instagram were cannibalizing Facebook's audience. 
C)  privacy concerns were driving users away. 
D)  Facebook would be unable to increase advertising revenues fast enough to justify its price.

Question 6

Brand pages on Facebook typically attract more visitors than a brand's Web site.

Accepted Answer

A) True 
 B)False

Question 7

________ refers to those forms of social sharing that occur off the major social networks, through alternative communication tools.

Accepted Answer

The answer of ________ refers to those forms of social...

Question 8

The ratio of impressions to fans is a measure of:

Accepted Answer

A)  engagement. 
B)  amplification. 
C)  community. 
D)  fan acquisition. 
A)  engagement. 
B)  amplification. 
C)  community. 
D)  fan acquisition.

Question 9

It is expected that by 2018, mobile commerce will account for almost 30% of all B2C e-commerce.

Accepted Answer

A) True 
 B)False

Question 10

Name and describe five of the marketing tools available with Facebook.

Accepted Answer

Some of the many marketing tools availab

Question 11

Which of the following statements about Pinterest is not True?

Accepted Answer

A)  Pinned photos and photo boards are available to all Pinterest users. 
B)  Pinterest users are overwhelmingly female. 
C)  Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. 
D)  Pinterest is the only one of the major social networks that does not accept paid advertising. 
A)  Pinned photos and photo boards are available to all Pinterest users. 
B)  Pinterest users are overwhelmingly female. 
C)  Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. 
D)  Pinterest is the only one of the major social networks that does not accept paid advertising.

Question 12

Name and describe the five steps in the social marketing process.

Accepted Answer

The five steps in the social marketing p

Question 13

Which of the following purchased Tumblr in May 2013?

Accepted Answer

A)  Facebook 
B)  Yahoo 
C)  Google 
D)  Twitter 
A)  Facebook 
B)  Yahoo 
C)  Google 
D)  Twitter

Question 14

By 2014, spending on social marketing will be more than double the amount spent on mobile marketing.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?

Accepted Answer

A)  Promoted Tweet 
B)  Promoted Trend 
C)  Promoted Account 
D)  Lead Generation Card 
A)  Promoted Tweet 
B)  Promoted Trend 
C)  Promoted Account 
D)  Lead Generation Card

Question 16

________ involves using any of a variety of means to attract people to your Web site and other social marketing platforms, such as Facebook and Twitter.

Accepted Answer

The answer of ________ involves using any of a variety...

Question 17

Ads that appear in a Facebook user's News Feed are called:

Accepted Answer

A)  Marketplace Ads. 
B)  Promoted Ads. 
C)  Page Post Ads. 
D)  Brand Ads. 
A)  Marketplace Ads. 
B)  Promoted Ads. 
C)  Page Post Ads. 
D)  Brand Ads.

Question 18

How does Google Analytics track user behavior at a participating Web site?

Accepted Answer

A)  cookies 
B)  beacons 
C)  server logs 
D)  super cookies 
A)  cookies 
B)  beacons 
C)  server logs 
D)  super cookies

Question 19

Which of the following statements is not True?

Accepted Answer

A)  Google is the leading display ad site on mobile devices. 
B)  Google is the largest distributor of video ads on the mobile platform. 
C)  Mobile advertising is dominated by Google. 
D)  Google charges more for desktop ads than it charges for mobile ads. 
A)  Google is the leading display ad site on mobile devices. 
B)  Google is the largest distributor of video ads on the mobile platform. 
C)  Mobile advertising is dominated by Google. 
D)  Google charges more for desktop ads than it charges for mobile ads.

Question 20

How many apps do users regularly use a month?

Accepted Answer

A)  10 
B)  25 
C)  30 
D)  50 
A)  10 
B)  25 
C)  30 
D)  50

Which of the following is not True about social marketing?

Which of the following statements is not True?

The number of people exposed to pins is a measure of which of the following?

Which of the following accounts for the most mobile ad spending?

Facebook's share price fell dramatically after its IPO because investors feared that:

Brand pages on Facebook typically attract more visitors than a brand's Web site.

________ refers to those forms of social sharing that occur off the major social networks, through alternative communication tools.

The ratio of impressions to fans is a measure of:

It is expected that by 2018, mobile commerce will account for almost 30% of all B2C e-commerce.

Name and describe five of the marketing tools available with Facebook.

Which of the following statements about Pinterest is not True?

Name and describe the five steps in the social marketing process.

Which of the following purchased Tumblr in May 2013?

By 2014, spending on social marketing will be more than double the amount spent on mobile marketing.

Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?

________ involves using any of a variety of means to attract people to your Web site and other social marketing platforms, such as Facebook and Twitter.

Ads that appear in a Facebook user's News Feed are called:

How does Google Analytics track user behavior at a participating Web site?

Which of the following statements is not True?

How many apps do users regularly use a month?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 7: Social, Mobile, and Local Marketing

Which of the following is not True about social marketing?

Which of the following statements is not True?

The number of people exposed to pins is a measure of which of the following?

Which of the following accounts for the most mobile ad spending?

Facebook's share price fell dramatically after its IPO because investors feared that:

Brand pages on Facebook typically attract more visitors than a brand's Web site.

________ refers to those forms of social sharing that occur off the major social networks, through alternative communication tools.

The ratio of impressions to fans is a measure of:

It is expected that by 2018, mobile commerce will account for almost 30% of all B2C e-commerce.

Name and describe five of the marketing tools available with Facebook.

Which of the following statements about Pinterest is not True?

Name and describe the five steps in the social marketing process.

Which of the following purchased Tumblr in May 2013?

By 2014, spending on social marketing will be more than double the amount spent on mobile marketing.

Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?

________ involves using any of a variety of means to attract people to your Web site and other social marketing platforms, such as Facebook and Twitter.

Ads that appear in a Facebook user's News Feed are called:

How does Google Analytics track user behavior at a participating Web site?

Which of the following statements is not True?

How many apps do users regularly use a month?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters