Exam 12: Product and Promotion: Creating and Communicating Value

Which of the following business product categories refers to large capital purchases made by a company that are designed for a long productive life?

Zetovi Corp. is a multinational communications and information technology company. It manufactures smartphones and other cell phone accessories. The company launched a range of tablets in the market, and it becomes an instant hit. The company then experiences a drastic decline in the sales of its smartphones as a large section of its customer base shifts to tablets. Which of the following concepts is being illustrated in this scenario?

Consumers tend to view sponsorships in a positive light because:

In the introduction stage of the product life cycle, companies are primarily focused on:

_____ is paid, nonpersonal communication, designed to influence a target audience with regard to a product, service, organization, or idea.

Which of the following best defines a product life cycle?

One of the benefits of licensing is:

The product life cycle can be dramatically different across individual products and product categories, and predicting the exact shape and length of the life cycle is impossible.

Which of the following is true about new product development?

Clembor AgroSciences, an agrochemical company, mainly focuses on selling its products in rural markets. The company promotes goodwill by sending teams of salespeople to instruct farmers on the right usage of the products and responding to their agriculture-related queries. In this scenario, Clembor AgroSciences is engaged in _____.

The characteristics of a product that a marketer offers are known as _____.

Graham's Choicest is a popular brand of dairy products. The brand plans to introduce two new flavors of milkshakes in the market. Before starting the production and manufacturing of the new products, the company asks mall visitors in three different locations to try out the samples of its new offerings and give their feedback. In the given scenario, Graham's Choicest is most likely in the _____ stage of the new product development process.

Longevo, a watch manufacturing company, offers watches in a wide range of designs to suit all age groups. To adequately cover its wide and diversified consumer base, the company makes use of all the traditional and new age media platforms for its promotions. The promotional strategy used by Longevo is _____.

Cherry Doux Bakery reaches an agreement with Candy Call to use Candy Call's original dark chocolate in its popular chocolate cookies and sell them in its stores. The two companies are using a strategy known as cobranding.

The CEO of a software company has a meeting with the product design team to discuss a new software that the company is planning to develop. During the meeting, the CEO discards a few suggestions as executing them would be a costly affair for the company. Given the scenario, the company is most likely in the _____ stage of the new product development process.

Vermontz, an automobile company, pays a film studio to include its new sports car in two scenes of its latest action movie. The company feels this would help them gain maximum visibility, and the fans would also develop a positive association with the brand when they will see their favorite actor using the car in the film. Vermontz's business deal with the film studio exemplifies _____.

For successful product differentiation,:

The technology of__________involves taking specific steps to ensure that a particular website appears high on the list when customers look for a product or service via Yahoo! or Google.

Cannibalization occurs when a producer offers a new product that takes sales away from its existing products.

_____ is designed to stimulate wholesalers and retailers to push specific products more aggressively over the short term.