Question 1

Researchers enter the realm of the decision maker when they ________.

Accepted Answer

A)  make an appointment no less than 2 weeks in advance 
B)  state the facts 
C)  send an invoice for professional services they have rendered 
D)  explain the research design 
E)  give justification for a recommended course of action over others 
A)  make an appointment no less than 2 weeks in advance 
B)  state the facts 
C)  send an invoice for professional services they have rendered 
D)  explain the research design 
E)  give justification for a recommended course of action over others

Question 2

All of the following are examples of topics typically addressed by problem-solving research EXCEPT ________.

Accepted Answer

A)  segmentation 
B)  product 
C)  market potential 
D)  market share 
E)  C and D 
A)  segmentation 
B)  product 
C)  market potential 
D)  market share 
E)  C and D

Question 3

An information system that enables decision makers to interact directly with both databases and analysis models is called a(n)________.

Accepted Answer

A)  transaction processing system 
B)  decision support system 
C)  expert system 
D)  marketing information system 
E)  information load 
A)  transaction processing system 
B)  decision support system 
C)  expert system 
D)  marketing information system 
E)  information load

Question 4

In a short essay,describe the characteristics of a marketing information system and discuss how it differs from a decision support system.

Accepted Answer

a. A marketing information system (MIS)i

Question 5

In a short essay,list and discuss the six steps in the marketing research process.

Accepted Answer

a. Step 1: Defining the problem - the fi

Question 6

In order to compare the national retailers' success in selling its brands of digital cameras with the national retailers' success in selling traditional camera equipment,the marketing manager for Sony decided to use the billing information Sony has for these national retailers.This information is fed into spreadsheets formatted in tabular form and updated continuously as accounts change.In doing so,the marketing manager for Sony utilized which one of the following?

Accepted Answer

A)  a rolling audit 
B)  a functional system 
C)  an expert system 
D)  a decision support system 
E)  a marketing information system 
A)  a rolling audit 
B)  a functional system 
C)  an expert system 
D)  a decision support system 
E)  a marketing information system

Question 7

Research undertaken to identify marketing problems is called ________.

Accepted Answer

A)  problem-solving research 
B)  problem-manipulation research 
C)  problem-identification research 
D)  problem-correction research 
E)  problem exception 
A)  problem-solving research 
B)  problem-manipulation research 
C)  problem-identification research 
D)  problem-correction research 
E)  problem exception

Question 8

Formulating an analytical framework along with models,research questions,hypotheses,and the information needed are included in developing an approach to the problem.

Accepted Answer

A) True 
 B)False

Question 9

Problem-identification research involves going below the surface to identify the true underlying problem that the marketing manager is facing.

Accepted Answer

A) True 
 B)False

Question 10

Research undertaken to help solve specific marketing problems is called ________.

Accepted Answer

A)  problem-solving research 
B)  problem-manipulation research 
C)  problem-identification research 
D)  problem-correction research 
E)  problem exception 
A)  problem-solving research 
B)  problem-manipulation research 
C)  problem-identification research 
D)  problem-correction research 
E)  problem exception

Question 11

Marketing research departments located outside a firm and comprising the marketing research industry are called ________.

Accepted Answer

A)  internal suppliers 
B)  horizontal suppliers 
C)  virtual suppliers 
D)  external suppliers 
E)  smart zones 
A)  internal suppliers 
B)  horizontal suppliers 
C)  virtual suppliers 
D)  external suppliers 
E)  smart zones

Question 12

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a marketing information system.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following classifications of marketing research involves going below the surface to identify the true underlying problem that the marketing manager is facing?

Accepted Answer

A)  problem solving 
B)  problem manipulation 
C)  problem correction 
D)  problem identification 
E)  problem exception 
A)  problem solving 
B)  problem manipulation 
C)  problem correction 
D)  problem identification 
E)  problem exception

Question 14

Marketing research departments located within a firm are called internal suppliers.

Accepted Answer

A) True 
 B)False

Question 15

The first step in any marketing research project is to ________.

Accepted Answer

A)  define the problem 
B)  develop an approach to the problem 
C)  formulate the research design 
D)  correct the problem 
E)  eliminate the problem 
A)  define the problem 
B)  develop an approach to the problem 
C)  formulate the research design 
D)  correct the problem 
E)  eliminate the problem

Question 16

Market potential is an example of a topic typically addressed by problem-identification research.

Accepted Answer

A) True 
 B)False

Question 17

Segmentation is an example of a topic typically addressed by problem-solving research.

Accepted Answer

A) True 
 B)False

Question 18

Describe the stakeholders in marketing research.How do ethical issues arise?

Accepted Answer

Marketing research has often been descri

Researchers enter the realm of the decision maker when they ________.

All of the following are examples of topics typically addressed by problem-solving research EXCEPT ________.

An information system that enables decision makers to interact directly with both databases and analysis models is called a(n)________.

In a short essay,describe the characteristics of a marketing information system and discuss how it differs from a decision support system.

In a short essay,list and discuss the six steps in the marketing research process.

Research undertaken to identify marketing problems is called ________.

Formulating an analytical framework along with models,research questions,hypotheses,and the information needed are included in developing an approach to the problem.

Problem-identification research involves going below the surface to identify the true underlying problem that the marketing manager is facing.

Research undertaken to help solve specific marketing problems is called ________.

Marketing research departments located outside a firm and comprising the marketing research industry are called ________.

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a marketing information system.

Which of the following classifications of marketing research involves going below the surface to identify the true underlying problem that the marketing manager is facing?

Marketing research departments located within a firm are called internal suppliers.

The first step in any marketing research project is to ________.

Market potential is an example of a topic typically addressed by problem-identification research.

Segmentation is an example of a topic typically addressed by problem-solving research.

Describe the stakeholders in marketing research.How do ethical issues arise?

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 1: Introduction to Marketing Research

Researchers enter the realm of the decision maker when they ________.

All of the following are examples of topics typically addressed by problem-solving research EXCEPT ________.

An information system that enables decision makers to interact directly with both databases and analysis models is called a(n)________.

In a short essay,describe the characteristics of a marketing information system and discuss how it differs from a decision support system.

In a short essay,list and discuss the six steps in the marketing research process.

Research undertaken to identify marketing problems is called ________.

Formulating an analytical framework along with models,research questions,hypotheses,and the information needed are included in developing an approach to the problem.

Problem-identification research involves going below the surface to identify the true underlying problem that the marketing manager is facing.

Research undertaken to help solve specific marketing problems is called ________.

Marketing research departments located outside a firm and comprising the marketing research industry are called ________.

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a marketing information system.

Which of the following classifications of marketing research involves going below the surface to identify the true underlying problem that the marketing manager is facing?

Marketing research departments located within a firm are called internal suppliers.

The first step in any marketing research project is to ________.

Market potential is an example of a topic typically addressed by problem-identification research.

Segmentation is an example of a topic typically addressed by problem-solving research.

Describe the stakeholders in marketing research.How do ethical issues arise?

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters