Question 1

Which of the following types of scales is described as a seven-point rating scale with end points associated with bipolar labels that have semantic meaning?

Accepted Answer

A)  Likert scale 
B)  semantic differential 
C)  Stapel scale 
D)  balanced rating scale 
E)  select scales 
A)  Likert scale 
B)  semantic differential 
C)  Stapel scale 
D)  balanced rating scale 
E)  select scales

Question 2

A(n)________ is a measurement scale having numbers and/or brief descriptions associated with each category with the categories ordered in terms of scale position.

Accepted Answer

A)  comparative scale 
B)  itemized rating scale 
C)  continuous rating scale 
D)  Likert scale 
E)  descriptor scale 
A)  comparative scale 
B)  itemized rating scale 
C)  continuous rating scale 
D)  Likert scale 
E)  descriptor scale

Question 3

The generation of a continuum upon which measured objects are located is called sampling.

Accepted Answer

A) True 
 B)False

Question 4

The numbers assigned in a(n)________ do not reflect relative amounts of the characteristic being measured.

Accepted Answer

A)  nominal scale 
B)  ordinal scale 
C)  interval scale 
D)  ratio scale 
E)  random scale 
A)  nominal scale 
B)  ordinal scale 
C)  interval scale 
D)  ratio scale 
E)  random scale

Which of the following types of scales is described as a seven-point rating scale with end points associated with bipolar labels that have semantic meaning?

A(n)________ is a measurement scale having numbers and/or brief descriptions associated with each category with the categories ordered in terms of scale position.

The generation of a continuum upon which measured objects are located is called sampling.

The numbers assigned in a(n)________ do not reflect relative amounts of the characteristic being measured.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters

Exam 7: Measurement and Scaling

Which of the following types of scales is described as a seven-point rating scale with end points associated with bipolar labels that have semantic meaning?

A(n)________ is a measurement scale having numbers and/or brief descriptions associated with each category with the categories ordered in terms of scale position.

The generation of a continuum upon which measured objects are located is called sampling.

The numbers assigned in a(n)________ do not reflect relative amounts of the characteristic being measured.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, correlation, and Regression

Report Preparation and Presentation

Filters