Question 1

Discuss the traditional mail interview method and the typical mail interview package.

Accepted Answer

In the traditional mail interview, quest

Question 2

Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)?

Accepted Answer

A) The computer checks the responses for appropriateness and consistency. 
B) Interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated. 
C) The CATI software cannot perform skip patterns. 
D) Interim and update reports on data collection or results can be provided almost instantaneously. 
A) The computer checks the responses for appropriateness and consistency. 
B) Interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated. 
C) The CATI software cannot perform skip patterns. 
D) Interim and update reports on data collection or results can be provided almost instantaneously.

Question 3

Which of the following is NOT recognized as a classification for the various methods of collecting survey data?

Accepted Answer

A) telephone interview 
B) mail interview 
C) observational interview 
D) electronic interview 
E) personal interview 
A) telephone interview 
B) mail interview 
C) observational interview 
D) electronic interview 
E) personal interview

Question 4

The method of interview that is one of the most popular for collecting survey data is mail interviews.

Accepted Answer

A) True 
 B)False

Question 5

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

Accepted Answer

A) True 
 B)False

Question 6

CAPI interviewing is inappropriate for conducting B2B research at trade shows or conventions.

Accepted Answer

A) True 
 B)False

Question 7

An observational research strategy in which mechanical devices, rather than human observers, record the phenomenon being observed is called mechanical observation.

Accepted Answer

A) True 
 B)False

Question 8

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

Accepted Answer

A) True 
 B)False

Question 9

Many social media sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

Accepted Answer

A) True 
 B)False

Question 10

Interviewer bias is defined as the error due to the interviewer not following the correct interviewing procedures.

Accepted Answer

A) True 
 B)False

Question 11

In a short essay, list and discuss at least three advantages and three disadvantages of using telephone interviewing to collect marketing research data.

Accepted Answer

a. Telephone interviewing, whether condu

Question 12

Promised incentives are incentives that are included with the survey or questionnaire.

Accepted Answer

A) True 
 B)False

Question 13

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called ________.

Accepted Answer

A) focus groups 
B) electronic groups 
C) exploratory groups 
D) mail panels 
E) household constituencies 
A) focus groups 
B) electronic groups 
C) exploratory groups 
D) mail panels 
E) household constituencies

Question 14

The percentage of the total attempted interviews that are completed is referred to as response rate.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is a disadvantage of observational data?

Accepted Answer

A) Attitudes, motivations and values can't be assessed. 
B) perceptual differences among observers 
C) Infrequent behaviors are too expensive to record. 
D) difficulty in observing behaviors 
E) all of the above 
A) Attitudes, motivations and values can't be assessed. 
B) perceptual differences among observers 
C) Infrequent behaviors are too expensive to record. 
D) difficulty in observing behaviors 
E) all of the above

Question 16

Which of the following advantages does NOT apply to using in-home interviewing to collect research data?

Accepted Answer

A) good for physical stimuli 
B) relatively inexpensive 
C) good sample control 
D) large quantity of data can be collected 
E) complex questions can be asked 
A) good for physical stimuli 
B) relatively inexpensive 
C) good sample control 
D) large quantity of data can be collected 
E) complex questions can be asked

Question 17

People are more likely to respond and respond sooner to fax surveys than mail surveys.

Accepted Answer

A) True 
 B)False

Question 18

Interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

Accepted Answer

A) traditional telephone interviews 
B) computer-assisted telephone interviewing 
C) personal in-home interviews 
D) mall-intercept personal interviews 
E) mail interviews 
A) traditional telephone interviews 
B) computer-assisted telephone interviewing 
C) personal in-home interviews 
D) mall-intercept personal interviews 
E) mail interviews

Question 19

Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following types of incentives is included with the survey or questionnaire?

Accepted Answer

A) promised incentive 
B) observed incentive 
C) prepaid incentive 
D) virtual incentive 
E) Hollywood incentive 
A) promised incentive 
B) observed incentive 
C) prepaid incentive 
D) virtual incentive 
E) Hollywood incentive

Discuss the traditional mail interview method and the typical mail interview package.

Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)?

Which of the following is NOT recognized as a classification for the various methods of collecting survey data?

The method of interview that is one of the most popular for collecting survey data is mail interviews.

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

CAPI interviewing is inappropriate for conducting B2B research at trade shows or conventions.

An observational research strategy in which mechanical devices, rather than human observers, record the phenomenon being observed is called mechanical observation.

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

Many social media sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

Interviewer bias is defined as the error due to the interviewer not following the correct interviewing procedures.

In a short essay, list and discuss at least three advantages and three disadvantages of using telephone interviewing to collect marketing research data.

Promised incentives are incentives that are included with the survey or questionnaire.

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called ________.

The percentage of the total attempted interviews that are completed is referred to as response rate.

Which of the following is a disadvantage of observational data?

Which of the following advantages does NOT apply to using in-home interviewing to collect research data?

People are more likely to respond and respond sooner to fax surveys than mail surveys.

Interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Which of the following types of incentives is included with the survey or questionnaire?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 5: Survey and Observation

Discuss the traditional mail interview method and the typical mail interview package.

Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)?

Which of the following is NOT recognized as a classification for the various methods of collecting survey data?

The method of interview that is one of the most popular for collecting survey data is mail interviews.

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

CAPI interviewing is inappropriate for conducting B2B research at trade shows or conventions.

An observational research strategy in which mechanical devices, rather than human observers, record the phenomenon being observed is called mechanical observation.

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

Many social media sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

Interviewer bias is defined as the error due to the interviewer not following the correct interviewing procedures.

In a short essay, list and discuss at least three advantages and three disadvantages of using telephone interviewing to collect marketing research data.

Promised incentives are incentives that are included with the survey or questionnaire.

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called ________.

The percentage of the total attempted interviews that are completed is referred to as response rate.

Which of the following is a disadvantage of observational data?

Which of the following advantages does NOT apply to using in-home interviewing to collect research data?

People are more likely to respond and respond sooner to fax surveys than mail surveys.

Interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories?

Personal observation is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Which of the following types of incentives is included with the survey or questionnaire?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters