Question 1

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT ________.

Accepted Answer

A) high interviewer bias 
B) limited to simple questions 
C) low sample control for cold mail 
D) no control of environment 
E) low speed 
A) high interviewer bias 
B) limited to simple questions 
C) low sample control for cold mail 
D) no control of environment 
E) low speed

Question 2

Which of the following is NOT an advantage of using mall intercept interviews to collect research data?

Accepted Answer

A) good for physical stimuli 
B) good control of the environment 
C) low cost 
D) good response rate 
E) complex questions can be asked 
A) good for physical stimuli 
B) good control of the environment 
C) low cost 
D) good response rate 
E) complex questions can be asked

Question 3

Poor response rates and the potential for interviewer bias are disadvantages of using mall intercept interviews to collect research data.

Accepted Answer

A) True 
 B)False

Question 4

The most popular primary data-collection method is the structured direct survey.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT ________.

Accepted Answer

A) high social desirability 
B) moderate quantity of data can be collected 
C) high cost 
D) poor response rate 
E) accessibility 
A) high social desirability 
B) moderate quantity of data can be collected 
C) high cost 
D) poor response rate 
E) accessibility

Question 6

Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data?

Accepted Answer

A) good response rate 
B) low cost 
C) low potential for interviewer bias 
D) good for physical stimuli 
E) very good control of environment 
A) good response rate 
B) low cost 
C) low potential for interviewer bias 
D) good for physical stimuli 
E) very good control of environment

Question 7

The collection of survey data through social media sites can be automated, but does not allow the researcher to customize reach to various segments of consumers.

Accepted Answer

A) True 
 B)False

Question 8

Survey questionnaires may be administered in four major modes: (1)telephone interview, (2)personal interviews, (3)mall interviews, and (4)electronic interviews.

Accepted Answer

A) True 
 B)False

Question 9

________ is defined as the error due to the interviewer's failure to follow the correct interviewing procedures.

Accepted Answer

A) Social desirability 
B) Nonresponse error 
C) Interviewer bias 
D) Response bias 
E) The fundamental attribution error 
A) Social desirability 
B) Nonresponse error 
C) Interviewer bias 
D) Response bias 
E) The fundamental attribution error

Question 10

Sugging is fund-raising under the guise of research.

Accepted Answer

A) True 
 B)False

Question 11

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________.

Accepted Answer

A) interviewer bias 
B) social desirability 
C) nonresponse error 
D) response rate 
E) the fundamental attribution error 
A) interviewer bias 
B) social desirability 
C) nonresponse error 
D) response rate 
E) the fundamental attribution error

Question 12

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________.

Accepted Answer

A) focus group method 
B) exploratory method 
C) survey method 
D) sampling method 
E) motivation elicitation technique 
A) focus group method 
B) exploratory method 
C) survey method 
D) sampling method 
E) motivation elicitation technique

Question 13

Which of the following is NOT an advantage of using telephone interviewing to collect research data?

Accepted Answer

A) large quantity of data can be collected 
B) high sample control 
C) good control of the field force 
D) good response rate 
E) fast 
A) large quantity of data can be collected 
B) high sample control 
C) good control of the field force 
D) good response rate 
E) fast

Question 14

Use of a formal questionnaire that presents questions in a prearranged order is called ________.

Accepted Answer

A) exploratory data collection 
B) structured data collection 
C) randomized data collection 
D) hypothetical data collection 
E) pre-arranged data collection 
A) exploratory data collection 
B) structured data collection 
C) randomized data collection 
D) hypothetical data collection 
E) pre-arranged data collection

Question 15

The method of interviewing that is one of the most popular in the United States for collecting survey data is the ________.

Accepted Answer

A) Internet interview 
B) mail interview 
C) telephone interview 
D) mall intercept interview 
E) in-home personal interview 
A) Internet interview 
B) mail interview 
C) telephone interview 
D) mall intercept interview 
E) in-home personal interview

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT ________.

Which of the following is NOT an advantage of using mall intercept interviews to collect research data?

Poor response rates and the potential for interviewer bias are disadvantages of using mall intercept interviews to collect research data.

The most popular primary data-collection method is the structured direct survey.

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT ________.

Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data?

The collection of survey data through social media sites can be automated, but does not allow the researcher to customize reach to various segments of consumers.

Survey questionnaires may be administered in four major modes: (1)telephone interview, (2)personal interviews, (3)mall interviews, and (4)electronic interviews.

________ is defined as the error due to the interviewer's failure to follow the correct interviewing procedures.

Sugging is fund-raising under the guise of research.

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________.

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________.

Which of the following is NOT an advantage of using telephone interviewing to collect research data?

Use of a formal questionnaire that presents questions in a prearranged order is called ________.

The method of interviewing that is one of the most popular in the United States for collecting survey data is the ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 5: Survey and Observation

The disadvantages of using mail interviews to collect research data include all of the following EXCEPT ________.

Which of the following is NOT an advantage of using mall intercept interviews to collect research data?

Poor response rates and the potential for interviewer bias are disadvantages of using mall intercept interviews to collect research data.

The most popular primary data-collection method is the structured direct survey.

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT ________.

Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data?

The collection of survey data through social media sites can be automated, but does not allow the researcher to customize reach to various segments of consumers.

Survey questionnaires may be administered in four major modes: (1)telephone interview, (2)personal interviews, (3)mall interviews, and (4)electronic interviews.

________ is defined as the error due to the interviewer's failure to follow the correct interviewing procedures.

Sugging is fund-raising under the guise of research.

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called ________.

A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________.

Which of the following is NOT an advantage of using telephone interviewing to collect research data?

Use of a formal questionnaire that presents questions in a prearranged order is called ________.

The method of interviewing that is one of the most popular in the United States for collecting survey data is the ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters