Question 1

Use of a formal questionnaire that presents questions in a prearranged order is called structured data collection.

Accepted Answer

A) True 
 B)False

Question 2

The advantages of using in-home interviewing to collect research data include very good sample control and the ability to collect a large quantity of data.

Accepted Answer

A) True 
 B)False

Question 3

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

Accepted Answer

A) True 
 B)False

Question 4

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called social desirability.

Accepted Answer

A) True 
 B)False

Question 5

A prepaid incentive is sent to only those respondents who complete the survey.

Accepted Answer

A) True 
 B)False

Question 6

According to the text, using telephone interviews to collect survey data is the least popular method of collecting survey data.

Accepted Answer

A) True 
 B)False

Question 7

The percentage of the total attempted interviews that are completed is referred to as ________.

Accepted Answer

A) sample control 
B) response rate 
C) social desirability 
D) interviewer bias 
E) cooperation rate 
A) sample control 
B) response rate 
C) social desirability 
D) interviewer bias 
E) cooperation rate

Question 8

In CAPI, interviewer bias is reduced because the computer administers the interview.

Accepted Answer

A) True 
 B)False

Question 9

According to the text, despite their value, personal in-home interviews are being replaced by telephone interviews.

Accepted Answer

A) True 
 B)False

Question 10

Advantages of Internet surveys over e-mail surveys include which of the following?

Accepted Answer

A) Graphs, images, animations, and links to other Web pages may be integrated into or around the survey. 
B) It is possible to validate responses as they are entered. 
C) Skip patterns can be programmed and performed automatically. 
D) All of the above are correct. 
A) Graphs, images, animations, and links to other Web pages may be integrated into or around the survey. 
B) It is possible to validate responses as they are entered. 
C) Skip patterns can be programmed and performed automatically. 
D) All of the above are correct.

Question 11

Which of the following is NOT a category of personal interviewing methods?

Accepted Answer

A) mail panel 
B) in-home 
C) mall intercept 
D) computer-assisted 
E) All of the above are categories of personal interviewing. 
A) mail panel 
B) in-home 
C) mall intercept 
D) computer-assisted 
E) All of the above are categories of personal interviewing.

Question 12

Which of the following disadvantages does NOT apply to using telephone interviewing to collect research data?

Accepted Answer

A) no use of physical stimuli 
B) limited to simple questions 
C) low quantity of data 
D) poor response rate 
E) labor costs 
A) no use of physical stimuli 
B) limited to simple questions 
C) low quantity of data 
D) poor response rate 
E) labor costs

Question 13

Which of the following is NOT mentioned as a disadvantage of social media for conducting surveys?

Accepted Answer

A) surveys do not address the responses from nonusers of social media 
B) survey administration is difficult to control. 
C) inability to field more complex questions 
D) response rates may be low 
E) confidentiality is an issue 
A) surveys do not address the responses from nonusers of social media 
B) survey administration is difficult to control. 
C) inability to field more complex questions 
D) response rates may be low 
E) confidentiality is an issue

Question 14

The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called ________.

Accepted Answer

A) projection 
B) observation 
C) description 
D) exploration 
E) micro-pattern research 
A) projection 
B) observation 
C) description 
D) exploration 
E) micro-pattern research

Question 15

Low sample control and low response rates are disadvantages of using electronic interviewing to collect research data.

Accepted Answer

A) True 
 B)False

Question 16

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

Accepted Answer

A) True 
 B)False

Question 17

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

Accepted Answer

A) True 
 B)False

Question 18

The advantages of using electronic interviewing to collect research data include high speed and low cost.

Accepted Answer

A) True 
 B)False

Question 19

________ is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

Accepted Answer

A) Social desirability 
B) Interviewer bias 
C) Nonresponse bias 
D) Efficiency effect 
E) Sample control 
A) Social desirability 
B) Interviewer bias 
C) Nonresponse bias 
D) Efficiency effect 
E) Sample control

Question 20

Which of the following disadvantages does NOT apply to using in-home interviewing to collect research data?

Accepted Answer

A) low control of field force 
B) potential for interviewer bias 
C) poor sample control 
D) most expensive 
E) may take long to collect the data 
A) low control of field force 
B) potential for interviewer bias 
C) poor sample control 
D) most expensive 
E) may take long to collect the data

Use of a formal questionnaire that presents questions in a prearranged order is called structured data collection.

The advantages of using in-home interviewing to collect research data include very good sample control and the ability to collect a large quantity of data.

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called social desirability.

A prepaid incentive is sent to only those respondents who complete the survey.

According to the text, using telephone interviews to collect survey data is the least popular method of collecting survey data.

The percentage of the total attempted interviews that are completed is referred to as ________.

In CAPI, interviewer bias is reduced because the computer administers the interview.

According to the text, despite their value, personal in-home interviews are being replaced by telephone interviews.

Advantages of Internet surveys over e-mail surveys include which of the following?

Which of the following is NOT a category of personal interviewing methods?

Which of the following disadvantages does NOT apply to using telephone interviewing to collect research data?

Which of the following is NOT mentioned as a disadvantage of social media for conducting surveys?

The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called ________.

Low sample control and low response rates are disadvantages of using electronic interviewing to collect research data.

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

The advantages of using electronic interviewing to collect research data include high speed and low cost.

________ is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

Which of the following disadvantages does NOT apply to using in-home interviewing to collect research data?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 5: Survey and Observation

Use of a formal questionnaire that presents questions in a prearranged order is called structured data collection.

The advantages of using in-home interviewing to collect research data include very good sample control and the ability to collect a large quantity of data.

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

The tendency of the respondents to give answers that may not be accurate but that may be desirable from a social standpoint is called social desirability.

A prepaid incentive is sent to only those respondents who complete the survey.

According to the text, using telephone interviews to collect survey data is the least popular method of collecting survey data.

The percentage of the total attempted interviews that are completed is referred to as ________.

In CAPI, interviewer bias is reduced because the computer administers the interview.

According to the text, despite their value, personal in-home interviews are being replaced by telephone interviews.

Advantages of Internet surveys over e-mail surveys include which of the following?

Which of the following is NOT a category of personal interviewing methods?

Which of the following disadvantages does NOT apply to using telephone interviewing to collect research data?

Which of the following is NOT mentioned as a disadvantage of social media for conducting surveys?

The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called ________.

Low sample control and low response rates are disadvantages of using electronic interviewing to collect research data.

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.

The advantages of using electronic interviewing to collect research data include high speed and low cost.

________ is the ability of the survey mode to reach the units specified in the sample effectively and efficiently.

Which of the following disadvantages does NOT apply to using in-home interviewing to collect research data?

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Sampling: Design and Procedures

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters