Question 1

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Accepted Answer

A) True 
 B)False

Question 2

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

Accepted Answer

A) "Should a sample be taken?" 
B) "What kind of sample should be taken?" 
C) "How much should the sample cost?" 
D) "How large should the sample be?" 
E) "What process should be followed?" 
A) "Should a sample be taken?" 
B) "What kind of sample should be taken?" 
C) "How much should the sample cost?" 
D) "How large should the sample be?" 
E) "What process should be followed?"

Question 4

According to the text, the first step in the sampling design process is to determine the sample size.

Accepted Answer

A) True 
 B)False

Question 5

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________.

Accepted Answer

A) quota sampling 
B) snowball sampling 
C) judgmental sampling 
D) sampling 
E) simple random sampling 
A) quota sampling 
B) snowball sampling 
C) judgmental sampling 
D) sampling 
E) simple random sampling

Question 6

A complete enumeration of the elements of a population or study object is called a sample.

Accepted Answer

A) True 
 B)False

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment.

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

According to the text, the first step in the sampling design process is to determine the sample size.

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________.

A complete enumeration of the elements of a population or study object is called a sample.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

It is not always possible to reduce nonsampling error sufficiently to compensate for sampling error.

Quota sampling is a nonprobability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories of population elements. In the second stage, sample elements are selected based on convenience or judgment.

Which of the following is NOT one of the five basic questions that is addressed in the sample design phase?

According to the text, the first step in the sampling design process is to determine the sample size.

A form of convenience sampling in which the population elements are selected based on the researcher's discretion is called ________.

A complete enumeration of the elements of a population or study object is called a sample.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters