Question 1

Which of the following is NOT an example of a commonly used probability sampling technique?

Accepted Answer

A) quota sampling 
B) systematic sampling 
C) stratified sampling 
D) cluster sampling 
E) simple random sampling 
A) quota sampling 
B) systematic sampling 
C) stratified sampling 
D) cluster sampling 
E) simple random sampling

Question 2

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

Accepted Answer

A) simple random sampling 
B) snowball sampling 
C) cluster sampling 
D) systematic sampling 
E) succession sampling 
A) simple random sampling 
B) snowball sampling 
C) cluster sampling 
D) systematic sampling 
E) succession sampling

Question 3

In nonprobability sampling, sampling elements are selected by chance, that is, randomly.

Accepted Answer

A) True 
 B)False

Question 4

The representativeness of information from general social media can be improved by screening resulting in a more targeted and representative sample.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT ________.

Accepted Answer

A) judgmental sampling 
B) quota sampling 
C) snowball sampling 
D) cluster sampling 
E) convenience sampling 
A) judgmental sampling 
B) quota sampling 
C) snowball sampling 
D) cluster sampling 
E) convenience sampling

Question 6

A census involves a complete count of each element in a population.

Accepted Answer

A) True 
 B)False

Question 7

According to the text, which of the following is the first step in the sampling design process?

Accepted Answer

A) define the population 
B) determine the sampling frame 
C) select sampling technique(s) 
D) determine the sample size 
E) count your resources available 
A) define the population 
B) determine the sampling frame 
C) select sampling technique(s) 
D) determine the sample size 
E) count your resources available

Question 8

Which of the following is NOT a weakness of stratified sampling?

Accepted Answer

A) difficult to select relevant stratification variables 
B) not feasible to stratify on many variables 
C) expensive 
D) All are weaknesses of stratified sampling. 
E) None are weaknesses of stratified sampling. 
A) difficult to select relevant stratification variables 
B) not feasible to stratify on many variables 
C) expensive 
D) All are weaknesses of stratified sampling. 
E) None are weaknesses of stratified sampling.

Question 9

Probability sampling relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

Accepted Answer

A) True 
 B)False

Question 10

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called a(n)________.

Accepted Answer

A) incident 
B) element 
C) hypothesis 
D) census 
E) inference unit 
A) incident 
B) element 
C) hypothesis 
D) census 
E) inference unit

Question 11

Objects that possess the information the researcher seeks and about which the researcher will make inferences are called elements.

Accepted Answer

A) True 
 B)False

Question 12

In a short essay, discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

Accepted Answer

Choosing between nonprobability and prob

Question 13

Sampling efficiency refers to the trade-off between sampling cost and precision.

Accepted Answer

A) True 
 B)False

Question 14

In sampling, a(n)________ is the object or person about which or from which the information is desired.

Accepted Answer

A) element 
B) incident 
C) hypothesis 
D) census 
E) information unit 
A) element 
B) incident 
C) hypothesis 
D) census 
E) information unit

Question 15

The aggregate of all elements, sharing some common set of characteristics, which comprise the universe for the purpose of the marketing research problem, is called the ________.

Accepted Answer

A) sample 
B) inference 
C) hypothesis 
D) population 
E) element aggregate 
A) sample 
B) inference 
C) hypothesis 
D) population 
E) element aggregate

Question 16

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Accepted Answer

A) True 
 B)False

Question 17

A(n)________ is the total of all the elements that share some common set of characteristics.

Accepted Answer

A) sample 
B) population 
C) inference 
D) hypothesis 
E) elements 
A) sample 
B) population 
C) inference 
D) hypothesis 
E) elements

Question 18

Area sampling relies on clustering based on geographic areas such as counties, housing tracts, or blocks.

Accepted Answer

A) True 
 B)False

Question 19

The social media sampling frame is unbiased and appropriate for use in marketing research.

Accepted Answer

A) True 
 B)False

Question 20

In a short essay, list and discuss the five steps in the sampling design process.

Accepted Answer

a. Define the target population -

Which of the following is NOT an example of a commonly used probability sampling technique?

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

In nonprobability sampling, sampling elements are selected by chance, that is, randomly.

The representativeness of information from general social media can be improved by screening resulting in a more targeted and representative sample.

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT ________.

A census involves a complete count of each element in a population.

According to the text, which of the following is the first step in the sampling design process?

Which of the following is NOT a weakness of stratified sampling?

Probability sampling relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called a(n)________.

Objects that possess the information the researcher seeks and about which the researcher will make inferences are called elements.

In a short essay, discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

Sampling efficiency refers to the trade-off between sampling cost and precision.

In sampling, a(n)________ is the object or person about which or from which the information is desired.

The aggregate of all elements, sharing some common set of characteristics, which comprise the universe for the purpose of the marketing research problem, is called the ________.

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

A(n)________ is the total of all the elements that share some common set of characteristics.

Area sampling relies on clustering based on geographic areas such as counties, housing tracts, or blocks.

The social media sampling frame is unbiased and appropriate for use in marketing research.

In a short essay, list and discuss the five steps in the sampling design process.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

Which of the following is NOT an example of a commonly used probability sampling technique?

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called ________.

In nonprobability sampling, sampling elements are selected by chance, that is, randomly.

The representativeness of information from general social media can be improved by screening resulting in a more targeted and representative sample.

All of the following are examples of commonly used nonprobability sampling techniques EXCEPT ________.

A census involves a complete count of each element in a population.

According to the text, which of the following is the first step in the sampling design process?

Which of the following is NOT a weakness of stratified sampling?

Probability sampling relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

Objects that possess the information the researcher seeks and about which the researcher will make inferences is called a(n)________.

Objects that possess the information the researcher seeks and about which the researcher will make inferences are called elements.

In a short essay, discuss the considerations that should be made when choosing between nonprobability sampling versus probability sampling for a market research study.

Sampling efficiency refers to the trade-off between sampling cost and precision.

In sampling, a(n)________ is the object or person about which or from which the information is desired.

The aggregate of all elements, sharing some common set of characteristics, which comprise the universe for the purpose of the marketing research problem, is called the ________.

Convenience sampling is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

A(n)________ is the total of all the elements that share some common set of characteristics.

Area sampling relies on clustering based on geographic areas such as counties, housing tracts, or blocks.

The social media sampling frame is unbiased and appropriate for use in marketing research.

In a short essay, list and discuss the five steps in the sampling design process.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters