Exam 9: Sampling: Design and Procedures

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

(True/False)

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Question 21

A sampling frame is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

(True/False)

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Question 22

A(n)________ involves a complete count of each element in a population.

(Multiple Choice)

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Question 23

In a short essay, discuss the difference between nonprobability sampling and probability sampling. Include a specific example of each type of sampling to support your answer.

(Essay)

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Question 24

Examples of nonprobability sampling include all of the following EXCEPT ________.

(Multiple Choice)

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Question 25

A population is the total of all the elements that share some common set of characteristics.

(True/False)

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Question 26

A(n)________ is the basic unit containing the elements of the population to be sampled.

(Multiple Choice)

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Question 27

According to the text, ________ refers to the level of uncertainty about the characteristic being measured.

(Multiple Choice)

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Question 28

All of the following are examples of convenience sampling EXCEPT ________.

(Multiple Choice)

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Question 29

________ relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

(Multiple Choice)

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Question 30

According to the text, all of the following are challenges faced in implementing a sampling design in international research EXCEPT ________.

(Multiple Choice)

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Question 31

If a great deal of the company's product would need to be consumed as part of the study, then a census would be appropriate.

(True/False)

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Question 32

In which of the following types of research are convenience samples appropriate to use?

(Multiple Choice)

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Question 33

Convenience samples are appropriate to use with exploratory research.

(True/False)

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Question 34

In ________, sampling elements are selected by chance, that is, randomly.

(Multiple Choice)

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Question 35

A sampling unit is the basic unit containing the elements of the population to be sampled.

(True/False)

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Question 36

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

(Multiple Choice)

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Question 37

The number of units to be included in a study is called the ________.

(Multiple Choice)

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Question 38

An incident is a subgroup of the elements of the population selected for participation in the study.

(True/False)

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Question 39

Quota sampling is an example of a commonly used probability sampling technique.

(True/False)

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Question 40

Showing 21 - 40 of 86

A probability sampling technique in which the sample is chosen by selecting a random starting point and then picking every ith element in succession from the sampling frame is called systematic sampling.

A sampling frame is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

A(n)________ involves a complete count of each element in a population.

In a short essay, discuss the difference between nonprobability sampling and probability sampling. Include a specific example of each type of sampling to support your answer.

Examples of nonprobability sampling include all of the following EXCEPT ________.

A population is the total of all the elements that share some common set of characteristics.

A(n)________ is the basic unit containing the elements of the population to be sampled.

According to the text, ________ refers to the level of uncertainty about the characteristic being measured.

All of the following are examples of convenience sampling EXCEPT ________.

________ relies on the personal judgment of the researcher, rather than chance, in selecting sampling elements.

According to the text, all of the following are challenges faced in implementing a sampling design in international research EXCEPT ________.

If a great deal of the company's product would need to be consumed as part of the study, then a census would be appropriate.

In which of the following types of research are convenience samples appropriate to use?

Convenience samples are appropriate to use with exploratory research.

In ________, sampling elements are selected by chance, that is, randomly.

A sampling unit is the basic unit containing the elements of the population to be sampled.

________ is a technique used to overcome the bias of unpublished and recent telephone numbers by selecting all telephone number digits at random.

The number of units to be included in a study is called the ________.

An incident is a subgroup of the elements of the population selected for participation in the study.

Quota sampling is an example of a commonly used probability sampling technique.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

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