Question 1

Social media content available in the public domain is representative and appropriate for use in marketing research.

Accepted Answer

A) True 
 B)False

Question 2

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

Accepted Answer

A) True 
 B)False

Question 3

In a short essay, list and discuss the four probability sampling techniques used in marketing research.

Accepted Answer

a. In simple random sampling, eac

Question 4

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

Accepted Answer

A) probability sampling 
B) nonprobability sampling 
C) quota sampling 
D) snowball sampling 
E) window sampling 
A) probability sampling 
B) nonprobability sampling 
C) quota sampling 
D) snowball sampling 
E) window sampling

Question 5

A(n)________ is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

Accepted Answer

A) sampling frame 
B) census tract 
C) sampling unit 
D) hypothesis 
E) geodemographic template 
A) sampling frame 
B) census tract 
C) sampling unit 
D) hypothesis 
E) geodemographic template

Question 6

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is NOT a weakness of simple random sampling?

Accepted Answer

A) difficult to construct sampling frame 
B) expensive 
C) lower precision producing samples with large standard errors 
D) no assurance of representativeness 
E) not easily understood 
A) difficult to construct sampling frame 
B) expensive 
C) lower precision producing samples with large standard errors 
D) no assurance of representativeness 
E) not easily understood

Question 8

According to the text, in survey research, the element is usually the ________.

Accepted Answer

A) questionnaire 
B) interviewer 
C) respondent 
D) product 
E) Metropolitan Statistical Area (MS
A)  
A) questionnaire 
B) interviewer 
C) respondent 
D) product 
E) Metropolitan Statistical Area (MS
A)

Question 9

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

Accepted Answer

A) True 
 B)False

Question 10

Interviewing students, church groups, and members of social organizations are examples of convenience sampling.

Accepted Answer

A) True 
 B)False

Question 11

Cluster sampling is a commonly used nonprobability sampling technique.

Accepted Answer

A) True 
 B)False

Question 12

The typical range for sample size in problem solving research, product tests, and test marketing studies is 300-500 respondents.

Accepted Answer

A) True 
 B)False

Question 13

The number of units to be included in a study is called the sample size.

Accepted Answer

A) True 
 B)False

Question 14

According to the text, precision refers to the level of uncertainty about the characteristic being measured.

Accepted Answer

A) True 
 B)False

Question 15

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

Accepted Answer

A) target population 
B) census 
C) element 
D) incident 
E) intended abstract 
A) target population 
B) census 
C) element 
D) incident 
E) intended abstract

Question 16

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

Accepted Answer

A) Convenience sampling 
B) Snowball sampling 
C) Simple random sampling 
D) Systematic sampling 
E) Window sampling 
A) Convenience sampling 
B) Snowball sampling 
C) Simple random sampling 
D) Systematic sampling 
E) Window sampling

Question 17

According to the text, in survey research, the element is usually the interviewer.

Accepted Answer

A) True 
 B)False

Question 18

A(n)________ is a subgroup of the elements of the population selected for participation in the study.

Accepted Answer

A) census 
B) element 
C) incident 
D) sample 
E) segment 
A) census 
B) element 
C) incident 
D) sample 
E) segment

Question 19

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

Accepted Answer

A) True 
 B)False

Question 20

In a short essay, list and discuss the four commonly used nonprobability sampling techniques used in marketing research.

Accepted Answer

a. Convenience sampling attempts

Social media content available in the public domain is representative and appropriate for use in marketing research.

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

In a short essay, list and discuss the four probability sampling techniques used in marketing research.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

A(n)________ is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

Which of the following is NOT a weakness of simple random sampling?

According to the text, in survey research, the element is usually the ________.

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

Interviewing students, church groups, and members of social organizations are examples of convenience sampling.

Cluster sampling is a commonly used nonprobability sampling technique.

The typical range for sample size in problem solving research, product tests, and test marketing studies is 300-500 respondents.

The number of units to be included in a study is called the sample size.

According to the text, precision refers to the level of uncertainty about the characteristic being measured.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

According to the text, in survey research, the element is usually the interviewer.

A(n)________ is a subgroup of the elements of the population selected for participation in the study.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

In a short essay, list and discuss the four commonly used nonprobability sampling techniques used in marketing research.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters

Exam 9: Sampling: Design and Procedures

Social media content available in the public domain is representative and appropriate for use in marketing research.

Judgmental sampling is a probability sampling technique in which each element in the population has a known and equal probability of selection.

In a short essay, list and discuss the four probability sampling techniques used in marketing research.

A sampling procedure in which each element of the population has a fixed probabilistic chance of being selected for the sample is called ________.

A(n)________ is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the target population.

Which of the following is NOT a weakness of simple random sampling?

According to the text, in survey research, the element is usually the ________.

Projecting findings based on nonprobability sampling to the population is misleading and therefore unethical.

Interviewing students, church groups, and members of social organizations are examples of convenience sampling.

Cluster sampling is a commonly used nonprobability sampling technique.

The typical range for sample size in problem solving research, product tests, and test marketing studies is 300-500 respondents.

The number of units to be included in a study is called the sample size.

According to the text, precision refers to the level of uncertainty about the characteristic being measured.

The collection of elements or objects that possess the information the researcher seeks and about which the researcher will make inferences is called the ________.

________ is a nonprobability sampling technique that attempts to obtain a sample of convenient elements and leaves the selection of sampling units primarily to the interviewer.

According to the text, in survey research, the element is usually the interviewer.

A(n)________ is a subgroup of the elements of the population selected for participation in the study.

Sampling techniques that do not use chance selection procedures and rely on the personal judgment of the researcher are called nonprobability sampling techniques.

In a short essay, list and discuss the four commonly used nonprobability sampling techniques used in marketing research.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design, Secondary and Syndicated Data

Qualitative Research

Survey and Observation

Experimentation and Causal Research

Measurement and Scaling

Questionnaire and Form Design

Data Collection and Preparation

Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression

Report Preparation and Presentation

Filters