Question 1

Collecting and analyzing data are steps involved in the data-processing stage.

Accepted Answer

A) True 
 B)False

Question 2

An information system that enables decision makers to interact directly with both databases and analysis models is called a decision support system.

Accepted Answer

A) True 
 B)False

Question 3

A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) ________.

Accepted Answer

A)  transactions processing system 
B)  formal system 
C)  marketing information system 
D)  expert system 
E)  research directorate 
A)  transactions processing system 
B)  formal system 
C)  marketing information system 
D)  expert system 
E)  research directorate

Question 4

According to the text, most of the research suppliers are ________.

Accepted Answer

A)  multinational operations 
B)  Fortune 500 operations 
C)  foreign operations 
D)  small operations 
E)  501(c)(3) organizations 
A)  multinational operations 
B)  Fortune 500 operations 
C)  foreign operations 
D)  small operations 
E)  501(c)(3) organizations

Question 5

Which of the following is NOT mentioned as a limitation of social media for conducting marketing research.

Accepted Answer

A)  objectivity standards for social media are lower 
B)  self selection bias 
C)  advocacy bias 
D)  expressive bias 
E)  all of these are mentioned as limitations 
A)  objectivity standards for social media are lower 
B)  self selection bias 
C)  advocacy bias 
D)  expressive bias 
E)  all of these are mentioned as limitations

Question 6

Formulating an analytical framework along with models, research questions, hypotheses, and the information needed are included in developing an approach to the problem.

Accepted Answer

A) True 
 B)False

Question 7

Marketing research involves all of the following regarding information EXCEPT:

Accepted Answer

A)  identification. 
B)  collection. 
C)  analysis. 
D)  manipulation. 
E)  dissemination. 
A)  identification. 
B)  collection. 
C)  analysis. 
D)  manipulation. 
E)  dissemination.

Question 8

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called ________.

Accepted Answer

A)  environmental services 
B)  customized services 
C)  syndicated services 
D)  Internet services 
E)  field services 
A)  environmental services 
B)  customized services 
C)  syndicated services 
D)  Internet services 
E)  field services

Question 9

The U.S. accounts for 60 percent of the marketing research expenditures worldwide.

Accepted Answer

A) True 
 B)False

Question 10

All of the following are examples of topics typically addressed by problem-solving research EXCEPT:

Accepted Answer

A)  segmentation. 
B)  product. 
C)  promotion. 
D)  market share. 
E)  pricing. 
A)  segmentation. 
B)  product. 
C)  promotion. 
D)  market share. 
E)  pricing.

Question 11

Companies whose primary service offering is their expertise in collecting data for research projects are called coding and data entry services.

Accepted Answer

A) True 
 B)False

Question 12

In a short essay, list and discuss the six steps in the marketing research process.

Accepted Answer

Step 1: Defining the Problem - the first

Question 13

Outside marketing research companies hired to supply marketing research data are called external suppliers.

Accepted Answer

A) True 
 B)False

Question 14

The first step in any marketing research project is to formulate the research design.

Accepted Answer

A) True 
 B)False

Question 15

According to the text, the most common entry-level position in the marketing research industry for people with bachelor's degrees is assistant project director.

Accepted Answer

A) True 
 B)False

Question 16

Social media embody social computing tools commonly referred to as Web 1.0.

Accepted Answer

A) True 
 B)False

Question 17

The ability to improve decision making by using "what if" analysis is a characteristic of a marketing information system.

Accepted Answer

A) True 
 B)False

Question 18

In a short essay, describe the stages of developing a career in the marketing research industry. List at least four steps a student should take in order to properly prepare for a career in the marketing research industry.

Accepted Answer

a. A career in research often begins wit

Question 19

Which of the following is NOT considered an uncontrollable environmental factor?

Accepted Answer

A)  competition 
B)  social and cultural factors 
C)  political factors 
D)  promotion 
E)  economy 
A)  competition 
B)  social and cultural factors 
C)  political factors 
D)  promotion 
E)  economy

Question 20

All of the following represent main methods used by syndicated services to collected data EXCEPT:

Accepted Answer

A)  focus groups. 
B)  surveys. 
C)  panels. 
D)  scanners. 
E)  audits. 
A)  focus groups. 
B)  surveys. 
C)  panels. 
D)  scanners. 
E)  audits.

Collecting and analyzing data are steps involved in the data-processing stage.

An information system that enables decision makers to interact directly with both databases and analysis models is called a decision support system.

A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) ________.

According to the text, most of the research suppliers are ________.

Which of the following is NOT mentioned as a limitation of social media for conducting marketing research.

Formulating an analytical framework along with models, research questions, hypotheses, and the information needed are included in developing an approach to the problem.

Marketing research involves all of the following regarding information EXCEPT:

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called ________.

The U.S. accounts for 60 percent of the marketing research expenditures worldwide.

All of the following are examples of topics typically addressed by problem-solving research EXCEPT:

Companies whose primary service offering is their expertise in collecting data for research projects are called coding and data entry services.

In a short essay, list and discuss the six steps in the marketing research process.

Outside marketing research companies hired to supply marketing research data are called external suppliers.

The first step in any marketing research project is to formulate the research design.

According to the text, the most common entry-level position in the marketing research industry for people with bachelor's degrees is assistant project director.

Social media embody social computing tools commonly referred to as Web 1.0.

The ability to improve decision making by using "what if" analysis is a characteristic of a marketing information system.

In a short essay, describe the stages of developing a career in the marketing research industry. List at least four steps a student should take in order to properly prepare for a career in the marketing research industry.

Which of the following is NOT considered an uncontrollable environmental factor?

All of the following represent main methods used by syndicated services to collected data EXCEPT:

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 1: Introduction to Marketing Research

Collecting and analyzing data are steps involved in the data-processing stage.

An information system that enables decision makers to interact directly with both databases and analysis models is called a decision support system.

A formalized set of procedures for generating, analyzing, storing, and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) ________.

According to the text, most of the research suppliers are ________.

Which of the following is NOT mentioned as a limitation of social media for conducting marketing research.

Formulating an analytical framework along with models, research questions, hypotheses, and the information needed are included in developing an approach to the problem.

Marketing research involves all of the following regarding information EXCEPT:

Companies that collect and sell common pools of data designed to serve information needs that a number of clients share are called ________.

The U.S. accounts for 60 percent of the marketing research expenditures worldwide.

All of the following are examples of topics typically addressed by problem-solving research EXCEPT:

Companies whose primary service offering is their expertise in collecting data for research projects are called coding and data entry services.

In a short essay, list and discuss the six steps in the marketing research process.

Outside marketing research companies hired to supply marketing research data are called external suppliers.

The first step in any marketing research project is to formulate the research design.

According to the text, the most common entry-level position in the marketing research industry for people with bachelor's degrees is assistant project director.

Social media embody social computing tools commonly referred to as Web 1.0.

The ability to improve decision making by using "what if" analysis is a characteristic of a marketing information system.

In a short essay, describe the stages of developing a career in the marketing research industry. List at least four steps a student should take in order to properly prepare for a career in the marketing research industry.

Which of the following is NOT considered an uncontrollable environmental factor?

All of the following represent main methods used by syndicated services to collected data EXCEPT:

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters