Question 1

The problem audit involves discussions with the decision maker on all of the following issues EXCEPT:

Accepted Answer

A)  the history of the problem. 
B)  the criteria that will be used to evaluate the alternative courses of action. 
C)  the information that is needed to answer the decision maker's questions. 
D)  the alternative courses of action available to the decision maker. 
E)  the national culture as it's related to a country's trade barriers. 
A)  the history of the problem. 
B)  the criteria that will be used to evaluate the alternative courses of action. 
C)  the information that is needed to answer the decision maker's questions. 
D)  the alternative courses of action available to the decision maker. 
E)  the national culture as it's related to a country's trade barriers.

Question 2

In a short essay, discuss the differences between a management decision problem and a marketing research problem.

Accepted Answer

The management decision problem asks wha

Question 3

Verbal models explicitly specify the strength and direction of relationships among variables, usually in equation form.

Accepted Answer

A) True 
 B)False

Question 4

________ tend to be less structured and to have smaller samples than large-scale surveys.

Accepted Answer

A)  Mail surveys 
B)  Pilot surveys 
C)  Online surveys 
D)  Census surveys 
E)  Telephone surveys 
A)  Mail surveys 
B)  Pilot surveys 
C)  Online surveys 
D)  Census surveys 
E)  Telephone surveys

Question 5

Which of the following is NOT a characteristic of a management decision problem?

Accepted Answer

A)  focuses on symptoms 
B)  asks what the decision maker needs to do 
C)  is action oriented 
D)  focused on the underlying causes 
E)  A and C 
A)  focuses on symptoms 
B)  asks what the decision maker needs to do 
C)  is action oriented 
D)  focused on the underlying causes 
E)  A and C

Question 6

With the use of social media such as blogs, Facebook, or Twitter, researchers can update consumers on the research that has been ongoing and the actions that have been taken.

Accepted Answer

A) True 
 B)False

Question 7

According to the text, buyer behavior is a central component of the environmental context of the problem.

Accepted Answer

A) True 
 B)False

Question 8

The ________ provides a useful framework for interacting with the DM and identifying the underlying causes of the problem.

Accepted Answer

A)  problem audit 
B)  management problem 
C)  problem definition 
D)  none of the above 
A)  problem audit 
B)  management problem 
C)  problem definition 
D)  none of the above

Question 9

In a short essay, discuss the characteristics of research questions and a hypothesis.

Accepted Answer

a. Research questions are refined statem

Question 10

Research questions are refined statements of the specific components of the problem.

Accepted Answer

A) True 
 B)False

Question 11

It is possible to identify industry experts, and an analysis of their social media sites can provide insights into their thinking as it relates to problem at hand.

Accepted Answer

A) True 
 B)False

Question 12

The corporate culture as it relates to decision making is one of the issues discussed with the decision maker during the problem audit.

Accepted Answer

A) True 
 B)False

Question 13

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called a(n) ________.

Accepted Answer

A)  analytical model 
B)  theory 
C)  hypothesis 
D)  objective 
E)  broad-based research 
A)  analytical model 
B)  theory 
C)  hypothesis 
D)  objective 
E)  broad-based research

Question 14

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a theory.

Accepted Answer

A) True 
 B)False

Question 15

While every step in a marketing research project is important, research design formulation is the most important step.

Accepted Answer

A) True 
 B)False

Question 16

In graphical models, the variables and their relationships are stated in prose form.

Accepted Answer

A) True 
 B)False

Question 17

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

Accepted Answer

A)  Economic behavior 
B)  Organizational behavior 
C)  Buyer behavior 
D)  Ethical behavior 
E)  Census data 
A)  Economic behavior 
B)  Organizational behavior 
C)  Buyer behavior 
D)  Ethical behavior 
E)  Census data

Question 18

According to the text, the marketing research problem is information-oriented.

Accepted Answer

A) True 
 B)False

Question 19

________ are data collected for some purpose other than the problem at hand.

Accepted Answer

A)  Primary data 
B)  Secondary data 
C)  Virtual data 
D)  Observational data 
E)  Research data 
A)  Primary data 
B)  Secondary data 
C)  Virtual data 
D)  Observational data 
E)  Research data

Question 20

Explain the conceptual map for linking the management decision problem with the marketing research problem. In addition, use the text's example for AT&T as a guide and develop a conceptual map for retaining families dining at Olive Garden restaurants.

Accepted Answer

A good way to link the broad statement o

The problem audit involves discussions with the decision maker on all of the following issues EXCEPT:

In a short essay, discuss the differences between a management decision problem and a marketing research problem.

Verbal models explicitly specify the strength and direction of relationships among variables, usually in equation form.

________ tend to be less structured and to have smaller samples than large-scale surveys.

Which of the following is NOT a characteristic of a management decision problem?

With the use of social media such as blogs, Facebook, or Twitter, researchers can update consumers on the research that has been ongoing and the actions that have been taken.

According to the text, buyer behavior is a central component of the environmental context of the problem.

The ________ provides a useful framework for interacting with the DM and identifying the underlying causes of the problem.

In a short essay, discuss the characteristics of research questions and a hypothesis.

Research questions are refined statements of the specific components of the problem.

It is possible to identify industry experts, and an analysis of their social media sites can provide insights into their thinking as it relates to problem at hand.

The corporate culture as it relates to decision making is one of the issues discussed with the decision maker during the problem audit.

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called a(n) ________.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a theory.

While every step in a marketing research project is important, research design formulation is the most important step.

In graphical models, the variables and their relationships are stated in prose form.

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

According to the text, the marketing research problem is information-oriented.

________ are data collected for some purpose other than the problem at hand.

Explain the conceptual map for linking the management decision problem with the marketing research problem. In addition, use the text's example for AT&T as a guide and develop a conceptual map for retaining families dining at Olive Garden restaurants.

Introduction to Marketing Research

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 2: Defining the Marketing Research Problem and Developing an Approach

The problem audit involves discussions with the decision maker on all of the following issues EXCEPT:

In a short essay, discuss the differences between a management decision problem and a marketing research problem.

Verbal models explicitly specify the strength and direction of relationships among variables, usually in equation form.

________ tend to be less structured and to have smaller samples than large-scale surveys.

Which of the following is NOT a characteristic of a management decision problem?

With the use of social media such as blogs, Facebook, or Twitter, researchers can update consumers on the research that has been ongoing and the actions that have been taken.

According to the text, buyer behavior is a central component of the environmental context of the problem.

The ________ provides a useful framework for interacting with the DM and identifying the underlying causes of the problem.

In a short essay, discuss the characteristics of research questions and a hypothesis.

Research questions are refined statements of the specific components of the problem.

It is possible to identify industry experts, and an analysis of their social media sites can provide insights into their thinking as it relates to problem at hand.

The corporate culture as it relates to decision making is one of the issues discussed with the decision maker during the problem audit.

An explicit specification of a set of variables and their interrelationships designed to represent some real system or process in whole or in part is called a(n) ________.

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a theory.

While every step in a marketing research project is important, research design formulation is the most important step.

In graphical models, the variables and their relationships are stated in prose form.

________ is a body of knowledge that tries to understand and predict consumers' reactions based on an individual's specific characteristics.

According to the text, the marketing research problem is information-oriented.

________ are data collected for some purpose other than the problem at hand.

Explain the conceptual map for linking the management decision problem with the marketing research problem. In addition, use the text's example for AT&T as a guide and develop a conceptual map for retaining families dining at Olive Garden restaurants.

Introduction to Marketing Research

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters