Question 1

Focusing on the underlying causes of a problem is a characteristic of a management decision problem.

Accepted Answer

A) True 
 B)False

Question 2

According to the text, examples of cases used in case studies could be all of the following EXCEPT:

Accepted Answer

A)  customers. 
B)  stores. 
C)  firms. 
D)  markets. 
E)  surveys. 
A)  customers. 
B)  stores. 
C)  firms. 
D)  markets. 
E)  surveys.

Question 3

Which of the following models are often a summary or restatement of the main points of the theory?

Accepted Answer

A)  graphical models 
B)  mathematical models 
C)  verbal models 
D)  technological models 
E)  provisional models 
A)  graphical models 
B)  mathematical models 
C)  verbal models 
D)  technological models 
E)  provisional models

Question 4

The problem confronting the decision maker is typically referred to as the marketing research problem.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are considered as elements in the economic environment EXCEPT:

Accepted Answer

A)  public policies. 
B)  purchasing power. 
C)  discretionary income. 
D)  general economic conditions. 
E)  disposable income. 
A)  public policies. 
B)  purchasing power. 
C)  discretionary income. 
D)  general economic conditions. 
E)  disposable income.

Question 6

A broad statement of the general problem and identification of the specific components of the marketing research problem is called ________.

Accepted Answer

A)  problem correction 
B)  problem definition 
C)  hypotheses generation 
D)  problem audit 
E)  project conceptualization 
A)  problem correction 
B)  problem definition 
C)  hypotheses generation 
D)  problem audit 
E)  project conceptualization

Question 7

A(n) ________ is a conceptual scheme based on foundation statements, which are assumed to be true.

Accepted Answer

A)  experiment 
B)  theory 
C)  objective 
D)  incident 
E)  investigation 
A)  experiment 
B)  theory 
C)  objective 
D)  incident 
E)  investigation

Question 8

Which of the following is NOT an issue that would be addressed in a management decision problem?

Accepted Answer

A)  Should the advertising campaign be changed? 
B)  Should the price of the product be changed? 
C)  Determine the impact on sales and profits of various levels of price changes. 
D)  What can a company do to expand its share of its product category? 
E)  B and C 
A)  Should the advertising campaign be changed? 
B)  Should the price of the product be changed? 
C)  Determine the impact on sales and profits of various levels of price changes. 
D)  What can a company do to expand its share of its product category? 
E)  B and C

Focusing on the underlying causes of a problem is a characteristic of a management decision problem.

According to the text, examples of cases used in case studies could be all of the following EXCEPT:

Which of the following models are often a summary or restatement of the main points of the theory?

The problem confronting the decision maker is typically referred to as the marketing research problem.

All of the following are considered as elements in the economic environment EXCEPT:

A broad statement of the general problem and identification of the specific components of the marketing research problem is called ________.

A(n) ________ is a conceptual scheme based on foundation statements, which are assumed to be true.

Which of the following is NOT an issue that would be addressed in a management decision problem?

Introduction to Marketing Research

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 2: Defining the Marketing Research Problem and Developing an Approach

Focusing on the underlying causes of a problem is a characteristic of a management decision problem.

According to the text, examples of cases used in case studies could be all of the following EXCEPT:

Which of the following models are often a summary or restatement of the main points of the theory?

The problem confronting the decision maker is typically referred to as the marketing research problem.

All of the following are considered as elements in the economic environment EXCEPT:

A broad statement of the general problem and identification of the specific components of the marketing research problem is called ________.

A(n) ________ is a conceptual scheme based on foundation statements, which are assumed to be true.

Which of the following is NOT an issue that would be addressed in a management decision problem?

Introduction to Marketing Research

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters