Question 1

For marketers, an example of a bibliographic database is ________.

Accepted Answer

A)  Nielsen 
B)  the U.S. government 
C)  ABI/INFORM 
D)  Arbitron 
E)  B and D 
A)  Nielsen 
B)  the U.S. government 
C)  ABI/INFORM 
D)  Arbitron 
E)  B and D

Question 2

According to the text, the largest database of companies in the United States is contained in ________.

Accepted Answer

A)  the FIND/SVP database 
B)  the National Electronic Yellow Pages 
C)  the Nielsen Selling Area database 
D)  the U.S. Census database 
E)  B and D 
A)  the FIND/SVP database 
B)  the National Electronic Yellow Pages 
C)  the Nielsen Selling Area database 
D)  the U.S. Census database 
E)  B and D

Question 3

Computer mapping is a product of Geographic Information Systems (GIS).

Accepted Answer

A) True 
 B)False

Question 4

Compared to the collection cost of primary data, secondary data is ________.

Accepted Answer

A)  more expensive 
B)  approximately the same cost 
C)  less expensive 
D)  nonexistent 
E)  more elusive 
A)  more expensive 
B)  approximately the same cost 
C)  less expensive 
D)  nonexistent 
E)  more elusive

Question 5

Which of the following is true about census data?

Accepted Answer

A)  The information in census data is available in only one form. 
B)  The data can be geographically categorized at various levels of detail. 
C)  Census data does not need to be detailed as long as it is accurate. 
D)  Integrating enhanced census data with internal company databases is a waste of secondary sources. 
E)  all of the above 
A)  The information in census data is available in only one form. 
B)  The data can be geographically categorized at various levels of detail. 
C)  Census data does not need to be detailed as long as it is accurate. 
D)  Integrating enhanced census data with internal company databases is a waste of secondary sources. 
E)  all of the above

Question 6

In a short essay, explain the appeal of census data to marketers.

Accepted Answer

a. Relevant data captured. Census data a

Question 7

According to the text, the largest database of companies in the United States is contained in the national Electronic Yellow Pages.

Accepted Answer

A) True 
 B)False

Question 8

________ is data originated by the researcher for the specific purpose of addressing the research problem.

Accepted Answer

A)  Primary data 
B)  Secondary data 
C)  Experimental data 
D)  Virtual data 
E)  Problem-focused data 
A)  Primary data 
B)  Secondary data 
C)  Experimental data 
D)  Virtual data 
E)  Problem-focused data

Question 9

Primary data represents any data that have already been collected for purposes other than the problem at hand.

Accepted Answer

A) True 
 B)False

For marketers, an example of a bibliographic database is ________.

According to the text, the largest database of companies in the United States is contained in ________.

Computer mapping is a product of Geographic Information Systems (GIS).

Compared to the collection cost of primary data, secondary data is ________.

Which of the following is true about census data?

In a short essay, explain the appeal of census data to marketers.

According to the text, the largest database of companies in the United States is contained in the national Electronic Yellow Pages.

________ is data originated by the researcher for the specific purpose of addressing the research problem.

Primary data represents any data that have already been collected for purposes other than the problem at hand.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 4: Exploratory Research Design: Secondary Data

For marketers, an example of a bibliographic database is ________.

According to the text, the largest database of companies in the United States is contained in ________.

Computer mapping is a product of Geographic Information Systems (GIS).

Compared to the collection cost of primary data, secondary data is ________.

Which of the following is true about census data?

In a short essay, explain the appeal of census data to marketers.

According to the text, the largest database of companies in the United States is contained in the national Electronic Yellow Pages.

________ is data originated by the researcher for the specific purpose of addressing the research problem.

Primary data represents any data that have already been collected for purposes other than the problem at hand.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters