Question 1

Social media sites may be popular with businesses but are not being used by nonprofit and government organizations.

Accepted Answer

A) True 
 B)False

Question 2

All of the following are typical sources of internal secondary data EXCEPT:

Accepted Answer

A)  accounting records. 
B)  sales reports. 
C)  internal experts. 
D)  focus groups. 
E)  production or operation reports. 
A)  accounting records. 
B)  sales reports. 
C)  internal experts. 
D)  focus groups. 
E)  production or operation reports.

Question 3

Accounting records, sales reports, and internal experts are typical sources of internal secondary data.

Accepted Answer

A) True 
 B)False

Question 4

Published external sources may be broadly classified as ________.

Accepted Answer

A)  syndicated data. 
B)  business/non-government data or government data. 
C)  internal data or external data. 
D)  primary data or secondary data. 
E)  A and B 
A)  syndicated data. 
B)  business/non-government data or government data. 
C)  internal data or external data. 
D)  primary data or secondary data. 
E)  A and B

Question 5

Indexes and bibliographies are general business sources of external secondary data that provide brief descriptions of companies, organizations, or individuals.

Accepted Answer

A) True 
 B)False

Question 6

The North American Industry Classification System (NAICS) has been replaced by the Standard Industrial Code (SIC).

Accepted Answer

A) True 
 B)False

Question 7

Social media represent the true voice of the consumer.

Accepted Answer

A) True 
 B)False

Question 8

Computer mapping involves merging internal customer data with external geographic, demographic, and lifestyle data on the same customers.

Accepted Answer

A) True 
 B)False

Question 9

Compared to the collection cost of primary data, secondary data is more expensive.

Accepted Answer

A) True 
 B)False

Question 10

In a short essay, discuss the advantages and uses of secondary data. Include a discussion of the disadvantages of secondary data to support your answer.

Accepted Answer

a. The main advantages of secondary data

Question 11

External data is data that originates outside of the client organization.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following business sources are helpful for identifying manufacturers operating in your market, for compiling names and addresses of associations in your sales territory, or for verifying names and addresses of prospective customers who carry a specific job title?

Accepted Answer

A)  guides 
B)  indexes and bibliographies 
C)  directories 
D)  nongovernmental statistical data 
E)  census data 
A)  guides 
B)  indexes and bibliographies 
C)  directories 
D)  nongovernmental statistical data 
E)  census data

Question 13

In urban areas, Metropolitan Statistical Areas (MSAs) ________.

Accepted Answer

A)  are defined by local communities 
B)  have a population of at least 50,000 
C)  comprise counties containing a central city 
D)  have a population as low as 4,000 
E)  B and C 
A)  are defined by local communities 
B)  have a population of at least 50,000 
C)  comprise counties containing a central city 
D)  have a population as low as 4,000 
E)  B and C

Question 14

A focus group is an example of a general business source of external secondary data.

Accepted Answer

A) True 
 B)False

Question 15

According to the text, a basic rule of research is to " ________."

Accepted Answer

A)  examine primary data first 
B)  examine secondary data first 
C)  examine experimental data first 
D)  examine virtual data first 
E)  examine special data first 
A)  examine primary data first 
B)  examine secondary data first 
C)  examine experimental data first 
D)  examine virtual data first 
E)  examine special data first

Question 16

An overall indication of the dependability of the data may be obtained by examining the cost of the source.

Accepted Answer

A) True 
 B)False

Question 17

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

Accepted Answer

A) True 
 B)False

Question 18

External sources may be broadly classified as general business data, government data, or syndicated data.

Accepted Answer

A) True 
 B)False

Question 19

All of the following are examples of some of the many Internet search services on the Internet EXCEPT:

Accepted Answer

A)  Lycos. 
B)  Yahoo! 
C)  Webcrawler. 
D)  Nielsen. 
E)  Google. 
A)  Lycos. 
B)  Yahoo! 
C)  Webcrawler. 
D)  Nielsen. 
E)  Google.

Question 20

According to the text, the collection process of secondary data is ________ compared to the collection process of primary data.

Accepted Answer

A)  very involved 
B)  the same 
C)  rapid and easy 
D)  not correlated 
E)  long and involved 
A)  very involved 
B)  the same 
C)  rapid and easy 
D)  not correlated 
E)  long and involved

Social media sites may be popular with businesses but are not being used by nonprofit and government organizations.

All of the following are typical sources of internal secondary data EXCEPT:

Accounting records, sales reports, and internal experts are typical sources of internal secondary data.

Published external sources may be broadly classified as ________.

Indexes and bibliographies are general business sources of external secondary data that provide brief descriptions of companies, organizations, or individuals.

The North American Industry Classification System (NAICS) has been replaced by the Standard Industrial Code (SIC).

Social media represent the true voice of the consumer.

Computer mapping involves merging internal customer data with external geographic, demographic, and lifestyle data on the same customers.

Compared to the collection cost of primary data, secondary data is more expensive.

In a short essay, discuss the advantages and uses of secondary data. Include a discussion of the disadvantages of secondary data to support your answer.

External data is data that originates outside of the client organization.

Which of the following business sources are helpful for identifying manufacturers operating in your market, for compiling names and addresses of associations in your sales territory, or for verifying names and addresses of prospective customers who carry a specific job title?

In urban areas, Metropolitan Statistical Areas (MSAs) ________.

A focus group is an example of a general business source of external secondary data.

According to the text, a basic rule of research is to " ________."

An overall indication of the dependability of the data may be obtained by examining the cost of the source.

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

External sources may be broadly classified as general business data, government data, or syndicated data.

All of the following are examples of some of the many Internet search services on the Internet EXCEPT:

According to the text, the collection process of secondary data is ________ compared to the collection process of primary data.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 4: Exploratory Research Design: Secondary Data

Social media sites may be popular with businesses but are not being used by nonprofit and government organizations.

All of the following are typical sources of internal secondary data EXCEPT:

Accounting records, sales reports, and internal experts are typical sources of internal secondary data.

Published external sources may be broadly classified as ________.

Indexes and bibliographies are general business sources of external secondary data that provide brief descriptions of companies, organizations, or individuals.

The North American Industry Classification System (NAICS) has been replaced by the Standard Industrial Code (SIC).

Social media represent the true voice of the consumer.

Computer mapping involves merging internal customer data with external geographic, demographic, and lifestyle data on the same customers.

Compared to the collection cost of primary data, secondary data is more expensive.

In a short essay, discuss the advantages and uses of secondary data. Include a discussion of the disadvantages of secondary data to support your answer.

External data is data that originates outside of the client organization.

Which of the following business sources are helpful for identifying manufacturers operating in your market, for compiling names and addresses of associations in your sales territory, or for verifying names and addresses of prospective customers who carry a specific job title?

In urban areas, Metropolitan Statistical Areas (MSAs) ________.

A focus group is an example of a general business source of external secondary data.

According to the text, a basic rule of research is to " ________."

An overall indication of the dependability of the data may be obtained by examining the cost of the source.

Secondary data is data originated by the researcher for the specific purpose of addressing the research problem.

External sources may be broadly classified as general business data, government data, or syndicated data.

All of the following are examples of some of the many Internet search services on the Internet EXCEPT:

According to the text, the collection process of secondary data is ________ compared to the collection process of primary data.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters