Question 1

A list of the disadvantages of telephone interviewing would include which of the following?

Accepted Answer

A)  Questioning is restricted to the spoken word. 
B)  Interviewers cannot use physical stimuli such as visual illustrations or product demonstrations. 
C)  Personal rapport and commitment are difficult to establish. 
D)  Respondents are less tolerant of lengthy interviews. 
E)  all of the above 
A)  Questioning is restricted to the spoken word. 
B)  Interviewers cannot use physical stimuli such as visual illustrations or product demonstrations. 
C)  Personal rapport and commitment are difficult to establish. 
D)  Respondents are less tolerant of lengthy interviews. 
E)  all of the above

Question 2

All of the following are examples of advantages of using in-home interviewing to collect research data EXCEPT:

Accepted Answer

A)  it enables the interviewer to provide clarifications to the respondent, allowing for complex questions. 
B)  it permits the use of physical stimuli and allows the interviewer to display or demonstrate the product. 
C)  it provides very good sample control since homes can be selected without generating a list of all the homes in a given area. 
D)  it allows for longer interviews. 
E)  it permits easy interviewer supervision and control as the interviewers are traveling door-to-door. 
A)  it enables the interviewer to provide clarifications to the respondent, allowing for complex questions. 
B)  it permits the use of physical stimuli and allows the interviewer to display or demonstrate the product. 
C)  it provides very good sample control since homes can be selected without generating a list of all the homes in a given area. 
D)  it allows for longer interviews. 
E)  it permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

Question 3

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

Accepted Answer

A) True 
 B)False

Question 4

The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called ________.

Accepted Answer

A)  projection 
B)  observation 
C)  description 
D)  exploration 
E)  micro-pattern research 
A)  projection 
B)  observation 
C)  description 
D)  exploration 
E)  micro-pattern research

Question 5

All of the following are advantages of using the survey method EXCEPT:

Accepted Answer

A)  easy to use. 
B)  reliability. 
C)  accuracy. 
D)  simplicity. 
E)  A and C 
A)  easy to use. 
B)  reliability. 
C)  accuracy. 
D)  simplicity. 
E)  A and C

Question 6

________ is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

Accepted Answer

A)  Mechanical observation 
B)  Virtual observation 
C)  Personal observation 
D)  Perceptual observation 
E)  Simultaneous rigor 
A)  Mechanical observation 
B)  Virtual observation 
C)  Personal observation 
D)  Perceptual observation 
E)  Simultaneous rigor

Question 7

In a short essay, list and discuss the three primary methods researchers use in an attempt to improve response rates.

Accepted Answer

a. Prior notification - this consists of

Question 8

A(n) ________ is sent to only those respondents who complete the survey.

Accepted Answer

A)  promised incentive 
B)  observed incentive 
C)  prepaid incentive 
D)  virtual incentive 
E)  completion incentive 
A)  promised incentive 
B)  observed incentive 
C)  prepaid incentive 
D)  virtual incentive 
E)  completion incentive

Question 9

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

Accepted Answer

A) True 
 B)False

Question 10

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

Accepted Answer

A) True 
 B)False

Question 11

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

Accepted Answer

A) True 
 B)False

Question 12

In a short essay, discuss the characteristics of the survey method of obtaining information and list at least three advantages and three disadvantages of survey research.

Accepted Answer

The survey method of obtaining informati

Question 13

Advantages of Internet surveys over e-mail surveys include which of the following?

Accepted Answer

A)  Graphs, images, animations, and links to other Web pages may be integrated into or around the survey. 
B)  It is possible to validate responses as they are entered. 
C)  Skip patterns can be programmed and performed automatically. 
D)  All of the above are correct. 
A)  Graphs, images, animations, and links to other Web pages may be integrated into or around the survey. 
B)  It is possible to validate responses as they are entered. 
C)  Skip patterns can be programmed and performed automatically. 
D)  All of the above are correct.

Question 14

Promised incentives are incentives that are included with the survey or questionnaire.

Accepted Answer

A) True 
 B)False

Question 15

High social desirability and high cost are disadvantages of using computer-assisted personal interviewing to collect research data.

Accepted Answer

A) True 
 B)False

Question 16

Discuss the traditional mail interview method and the typical mail interview package.

Accepted Answer

In the traditional mail interview, quest

Question 17

________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Accepted Answer

A)  Response bias 
B)  Nonresponse bias 
C)  Social desirability 
D)  Interviewer bias 
E)  Facsimile bias 
A)  Response bias 
B)  Nonresponse bias 
C)  Social desirability 
D)  Interviewer bias 
E)  Facsimile bias

Question 18

Observational interviews are recognized as a classification for the various methods of collecting survey data.

Accepted Answer

A) True 
 B)False

Question 19

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT:

Accepted Answer

A)  high social desirability. 
B)  moderate quantity of data can be collected. 
C)  high cost. 
D)  poor response rate. 
E)  A and B 
A)  high social desirability. 
B)  moderate quantity of data can be collected. 
C)  high cost. 
D)  poor response rate. 
E)  A and B

Question 20

The most common primary data-collection method is the structured direct survey.

Accepted Answer

A) True 
 B)False

A list of the disadvantages of telephone interviewing would include which of the following?

All of the following are examples of advantages of using in-home interviewing to collect research data EXCEPT:

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called ________.

All of the following are advantages of using the survey method EXCEPT:

________ is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

In a short essay, list and discuss the three primary methods researchers use in an attempt to improve response rates.

A(n) ________ is sent to only those respondents who complete the survey.

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

In a short essay, discuss the characteristics of the survey method of obtaining information and list at least three advantages and three disadvantages of survey research.

Advantages of Internet surveys over e-mail surveys include which of the following?

Promised incentives are incentives that are included with the survey or questionnaire.

High social desirability and high cost are disadvantages of using computer-assisted personal interviewing to collect research data.

Discuss the traditional mail interview method and the typical mail interview package.

________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Observational interviews are recognized as a classification for the various methods of collecting survey data.

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT:

The most common primary data-collection method is the structured direct survey.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 7: Descriptive Research Design: Survey and Observation

A list of the disadvantages of telephone interviewing would include which of the following?

All of the following are examples of advantages of using in-home interviewing to collect research data EXCEPT:

Disadvantages of using telephone interviewing to collect research data include no use of physical stimuli and poor response rates.

The recording of behavioral patterns of people, objects, and events in a systematic manner to obtain information about the phenomenon of interest is called ________.

All of the following are advantages of using the survey method EXCEPT:

________ is an observational research strategy in which human observers record the phenomenon being observed as it occurs.

In a short essay, list and discuss the three primary methods researchers use in an attempt to improve response rates.

A(n) ________ is sent to only those respondents who complete the survey.

Disadvantages of using in-home interviewing to collect research data include the potential for interviewer bias and poor sample control.

In-home interviewing permits easy interviewer supervision and control as the interviewers are traveling door-to-door.

The ability to collect a large quantity of data is an advantage of using telephone interviewing to collect research data.

In a short essay, discuss the characteristics of the survey method of obtaining information and list at least three advantages and three disadvantages of survey research.

Advantages of Internet surveys over e-mail surveys include which of the following?

Promised incentives are incentives that are included with the survey or questionnaire.

High social desirability and high cost are disadvantages of using computer-assisted personal interviewing to collect research data.

Discuss the traditional mail interview method and the typical mail interview package.

________ is the bias that arises when actual respondents differ from those who refuse to participate in ways that affect the survey results.

Observational interviews are recognized as a classification for the various methods of collecting survey data.

All of the following are recognized as disadvantages of using computer-assisted personal interviewing to collect research data EXCEPT:

The most common primary data-collection method is the structured direct survey.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters