Exam 7: Descriptive Research Design: Survey and Observation

A large and nationally representative sample of households who have agreed to periodically participate in mail questionnaires, product tests, and telephone surveys are called ________.

A disadvantage(s) of observational data would be ________.

Advantages of using computer-assisted personal interviewing to collect research data include good response rates and low potential for interviewer bias.

Which of the following is NOT mentioned as an advantage of social media for conducting surveys?

The percentage of the total attempted interviews that are completed is referred to as ________.

Compared to mail surveys, e-mail surveys offer time and cost advantages, as well as more flexibility.

Telephone interviewing is the dominant mode of administering questionnaires in ________.

________ is defined as the error due to the interviewer's failure to follow the correct interviewing procedures.

Which of the following is NOT a category of personal interviewing methods?

Use of a formal questionnaire that presents questions in a prearranged order is called ________.

In a short essay, list and discuss the two major observation methods used in descriptive research. Next, list at least one advantage and one disadvantage for each of the two major observation methods.

Many social sites today present an excellent platform for allowing researchers the widespread ability to disseminate questionnaires.

An observational research strategy in which mechanical devices, rather than human observers, record the phenomenon being observed is called ________.

Interviewer bias is defined as the error due to the interviewer's not following the correct interviewing procedures.

Use of a formal questionnaire that presents questions in a prearranged order is called structured data collection.

The method of interviewing that is one of the most popular for collecting survey data is the ________.