Exam 10: Measurement and Scaling: Noncomparative Scaling Techniques

Validity is the extent to which differences in observed scale scores reflect true differences among objects on the characteristic being measured, rather than systematic or random errors.

According to the text, an unbalanced rating scale is one of the commonly used itemized rating scales.

A continuous rating scale allows the respondent to place a mark at any point along a line running between two extreme points rather than selecting from among a set of predetermined response categories.

Random error affects the measurement in a constant way and represents stable factors that affect the observed score in the same way each time the measurement is made.

According to the text, while there is no single, optimal number, traditional guidelines suggest that there should be between ________ categories when using itemized rating scales.

A forced rating scale is a scale that requires the respondents to express an opinion since a "no opinion" option is not provided.

A type of validity that addresses the question of what characteristic the scale is measuring is called construct validity.

An itemized rating scale describes a measurement scale in which respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other.

According to the text, which of the following formulas determines total measurement error?

Typically, each Likert scale item has seven response categories, ranging from "strongly disagree" to "strongly agree."

A Likert scale is described as a seven-point rating scale with end points associated with bipolar labels that have semantic meaning.

In semantic differential scales, the negative adjective or phrase sometimes appears at the left side of the scale and sometimes at the right. This controls the tendency of some respondents, particularly those with very positive or negative attitudes, to mark the right-or-left-hand sides without reading the labels.

A measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus object is called a(n) ________.

According to the text, noncomparative scales are broadly classified as either continuous or itemized.

A scale with an equal number of favorable and unfavorable categories is called a balanced scale.

A noncomparative scale is one of two types of scaling techniques in which each stimulus object is scaled independently of the other objects in the stimulus set.

In a short essay, discuss issues related to scale anchors in international research.

An itemized rating scale is a measurement scale having numbers and/or brief descriptions associated with each category with the categories ordered in terms of scale position.

Which of the following types of scales is described as a seven-point rating scale with end points associated with bipolar labels that have semantic meaning?

The Likert scale is also referred to as a summated scale.