Question 1

Which of the following measures of central tendency for a normal distribution is not identical?

Accepted Answer

A)  mean 
B)  median 
C)  mode 
D)  All are identical for a normal distribution. 
E)  none are identical 
A)  mean 
B)  median 
C)  mode 
D)  All are identical for a normal distribution. 
E)  none are identical

Question 2

Sample size can be computed by using the formula for the standard error.

Accepted Answer

A) True 
 B)False

Question 3

The ________ is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

Accepted Answer

A)  Arbitron Rating Index 
B)  American Customer Satisfaction Index 
C)  Nielsen panel Index 
D)  American Regulated Index 
E)  J. D. Power Loyalty Index 
A)  Arbitron Rating Index 
B)  American Customer Satisfaction Index 
C)  Nielsen panel Index 
D)  American Regulated Index 
E)  J. D. Power Loyalty Index

Question 4

The area under the normal distribution curve between any two points can be calculated in terms of ________.

Accepted Answer

A)  z values 
B)  F values 
C)  n values 
D)  t values 
E)  chi-square values 
A)  z values 
B)  F values 
C)  n values 
D)  t values 
E)  chi-square values

Question 5

When estimating a population parameter by using a sample statistic, the precision level is the desired size of the estimating interval.

Accepted Answer

A) True 
 B)False

Question 6

In a short essay, discuss the concept of the sampling distribution.

Accepted Answer

The sampling distribution is the distrib

Question 7

Which of the following enables researchers to take into account anticipated refusals by people who qualify for a research study?

Accepted Answer

A)  completion rate 
B)  standard rate 
C)  random rate 
D)  incidence rate 
E)  alarm rate 
A)  completion rate 
B)  standard rate 
C)  random rate 
D)  incidence rate 
E)  alarm rate

Question 8

The error that results when the particular sample selected is an imperfect representation of the population of interest is called ________.

Accepted Answer

A)  random sampling error 
B)  symmetrical error 
C)  standard error 
D)  nonrandom sampling error 
E)  under/over error 
A)  random sampling error 
B)  symmetrical error 
C)  standard error 
D)  nonrandom sampling error 
E)  under/over error

Question 9

Sample size is directly affected by the variability of the characteristic in the population.

Accepted Answer

A) True 
 B)False

Question 10

When studying a characteristic with a ________, the researcher will have to initially contact many more people than if the characteristic has a ________.

Accepted Answer

A)  low incidence rate; high incidence rate 
B)  low random rate; high random rate 
C)  high incidence rate; low incidence rate 
D)  high random rate; low random rate 
E)  low diversity; high diversity 
A)  low incidence rate; high incidence rate 
B)  low random rate; high random rate 
C)  high incidence rate; low incidence rate 
D)  high random rate; low random rate 
E)  low diversity; high diversity

Question 11

The cost of increasing the sample size in social media research goes up markedly.

Accepted Answer

A) True 
 B)False

Question 12

In a short essay, define incidence rate and completion rate. Next, discuss the use of incidence and completion rates in determining sample size.

Accepted Answer

Incidence rate refers to the rate of occ

Question 13

The ________ is used as an estimate of the population parameter.

Accepted Answer

A)  random sampling error 
B)  sample statistic 
C)  confidence level 
D)  precision level 
E)  standard deviate 
A)  random sampling error 
B)  sample statistic 
C)  confidence level 
D)  precision level 
E)  standard deviate

Question 14

The two factors that affect the task of interviewing a much larger number of respondents than originally anticipated to achieve the desired net sample are random rate and standard rate.

Accepted Answer

A) True 
 B)False

Question 15

Confidence intervals around sample means or proportions are estimated using the variance formula.

Accepted Answer

A) True 
 B)False

Question 16

Proportions are estimated when the choice is dichotomous.

Accepted Answer

A) True 
 B)False

Question 17

The percentage of qualified respondents who complete the interview is called the incidence rate.

Accepted Answer

A) True 
 B)False

Question 18

The error that results when the particular sample selected is an imperfect representation of the population of interest is called nonrandom sampling error.

Accepted Answer

A) True 
 B)False

Question 19

The statistical approaches to determining sample size are based on confidence intervals.

Accepted Answer

A) True 
 B)False

Question 20

The range into which the true population parameter will fall, assuming a given level of confidence, is called the ________.

Accepted Answer

A)  confidence interval 
B)  precision level 
C)  sampling distribution 
D)  standard deviation 
E)  standard range 
A)  confidence interval 
B)  precision level 
C)  sampling distribution 
D)  standard deviation 
E)  standard range

Which of the following measures of central tendency for a normal distribution is not identical?

Sample size can be computed by using the formula for the standard error.

The ________ is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

The area under the normal distribution curve between any two points can be calculated in terms of ________.

When estimating a population parameter by using a sample statistic, the precision level is the desired size of the estimating interval.

In a short essay, discuss the concept of the sampling distribution.

Which of the following enables researchers to take into account anticipated refusals by people who qualify for a research study?

The error that results when the particular sample selected is an imperfect representation of the population of interest is called ________.

Sample size is directly affected by the variability of the characteristic in the population.

When studying a characteristic with a , the researcher will have to initially contact many more people than if the characteristic has a .

The cost of increasing the sample size in social media research goes up markedly.

In a short essay, define incidence rate and completion rate. Next, discuss the use of incidence and completion rates in determining sample size.

The ________ is used as an estimate of the population parameter.

The two factors that affect the task of interviewing a much larger number of respondents than originally anticipated to achieve the desired net sample are random rate and standard rate.

Confidence intervals around sample means or proportions are estimated using the variance formula.

Proportions are estimated when the choice is dichotomous.

The percentage of qualified respondents who complete the interview is called the incidence rate.

The error that results when the particular sample selected is an imperfect representation of the population of interest is called nonrandom sampling error.

The statistical approaches to determining sample size are based on confidence intervals.

The range into which the true population parameter will fall, assuming a given level of confidence, is called the ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 13: Sampling: Final and Initial Sample Size Determination

Which of the following measures of central tendency for a normal distribution is not identical?

Sample size can be computed by using the formula for the standard error.

The ________ is a national measure of satisfaction with quality that provides a resource for examining the differences in satisfaction among customers of different industries by their demographic and socioeconomic characteristics.

The area under the normal distribution curve between any two points can be calculated in terms of ________.

When estimating a population parameter by using a sample statistic, the precision level is the desired size of the estimating interval.

In a short essay, discuss the concept of the sampling distribution.

Which of the following enables researchers to take into account anticipated refusals by people who qualify for a research study?

The error that results when the particular sample selected is an imperfect representation of the population of interest is called ________.

Sample size is directly affected by the variability of the characteristic in the population.

When studying a characteristic with a ________, the researcher will have to initially contact many more people than if the characteristic has a ________.

The cost of increasing the sample size in social media research goes up markedly.

In a short essay, define incidence rate and completion rate. Next, discuss the use of incidence and completion rates in determining sample size.

The ________ is used as an estimate of the population parameter.

The two factors that affect the task of interviewing a much larger number of respondents than originally anticipated to achieve the desired net sample are random rate and standard rate.

Confidence intervals around sample means or proportions are estimated using the variance formula.

Proportions are estimated when the choice is dichotomous.

The percentage of qualified respondents who complete the interview is called the incidence rate.

The error that results when the particular sample selected is an imperfect representation of the population of interest is called nonrandom sampling error.

The statistical approaches to determining sample size are based on confidence intervals.

The range into which the true population parameter will fall, assuming a given level of confidence, is called the ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

When studying a characteristic with a , the researcher will have to initially contact many more people than if the characteristic has a .