Question 1

It is not feasible to have large sample sizes when conducting marketing research in social media.

Accepted Answer

A) True 
 B)False

Question 2

In a short essay, list and discuss at least two specific sampling issues that are unethical in marketing research.

Accepted Answer

The sample size is one of the major dete

Question 3

The number of interviews that must be completed is the ________.

Accepted Answer

A)  incidence rate 
B)  initial sample size 
C)  completion rate 
D)  final sample size 
A)  incidence rate 
B)  initial sample size 
C)  completion rate 
D)  final sample size

Question 4

According to the text, the statistical approaches to determining sample size are based on confidence intervals that may involve the estimation of the ________ or ________.

Accepted Answer

A)  standard deviation; variance 
B)  variance; mean 
C)  mean; proportion 
D)  proportion; standard deviation 
E)  mode; median 
A)  standard deviation; variance 
B)  variance; mean 
C)  mean; proportion 
D)  proportion; standard deviation 
E)  mode; median

Question 5

Statistical inference is the process of generalizing the sample results to the population results.

Accepted Answer

A) True 
 B)False

Question 6

________ is the process of generalizing the sample results to the population results.

Accepted Answer

A)  Randomizing 
B)  Hypothesizing 
C)  Statistical inference 
D)  Standardizing 
E)  Parsing 
A)  Randomizing 
B)  Hypothesizing 
C)  Statistical inference 
D)  Standardizing 
E)  Parsing

Question 7

A ________ is a summary description of a characteristic or measure of the sample.

Accepted Answer

A)  statistic 
B)  confidence interval 
C)  sampling distribution 
D)  confidence level 
E)  summary judgment 
A)  statistic 
B)  confidence interval 
C)  sampling distribution 
D)  confidence level 
E)  summary judgment

Question 8

When conducting marketing research in foreign countries, statistical estimation of sample size may be difficult since estimates of the ________ may be unavailable.

Accepted Answer

A)  population variance 
B)  population demographics 
C)  population density 
D)  population error 
E)  census boundaries 
A)  population variance 
B)  population demographics 
C)  population density 
D)  population error 
E)  census boundaries

Question 9

Standard deviation is the maximum permissible difference between the sample statistic and the population parameter.

Accepted Answer

A) True 
 B)False

Question 10

When conducting marketing research in foreign countries, statistical estimation of sample size may be difficult since estimates of the population variance may be unavailable.

Accepted Answer

A) True 
 B)False

Question 11

The reason sample size for online surveys generally exceeds that determined statistically is because ________.

Accepted Answer

A)  the population variance is larger online 
B)  the population variance is smaller online 
C)  federal regulations require larger samples online 
D)  statistics become less relevant online because statistical theory is weaker online 
E)  the marginal cost of collecting and analyzing larger sample is low 
A)  the population variance is larger online 
B)  the population variance is smaller online 
C)  federal regulations require larger samples online 
D)  statistics become less relevant online because statistical theory is weaker online 
E)  the marginal cost of collecting and analyzing larger sample is low

Question 12

In a short essay, list and discuss at least four statistical concepts used in sample size determination.

Accepted Answer

a. Parameter - a summary description of

Question 13

All of the following are true EXCEPT:

Accepted Answer

A)  Sample size is one of the major costs in a research project. 
B)  Sample size is directly proportional to the variance of the variable. 
C)  Estimates of the population variance are based on small pilot studies, related research and judgment of the researcher. 
D)  The researcher should disclose to the client unexpected differences between expected and actual sample standard deviations. 
E)  Inflating population variance estimates does not lead to inflating the sample size. 
A)  Sample size is one of the major costs in a research project. 
B)  Sample size is directly proportional to the variance of the variable. 
C)  Estimates of the population variance are based on small pilot studies, related research and judgment of the researcher. 
D)  The researcher should disclose to the client unexpected differences between expected and actual sample standard deviations. 
E)  Inflating population variance estimates does not lead to inflating the sample size.

Question 14

The statistical approaches to determining sample size are based on ________.

Accepted Answer

A)  confidence intervals 
B)  random sample error 
C)  regression analysis 
D)  product characteristics 
E)  geometric principles 
A)  confidence intervals 
B)  random sample error 
C)  regression analysis 
D)  product characteristics 
E)  geometric principles

Question 15

According to the text, a ________ denotes the true value that would be obtained if a census, rather than a sample, were undertaken.

Accepted Answer

A)  standard deviation 
B)  statistical inference 
C)  normal distribution 
D)  parameter 
E)  standard normal 
A)  standard deviation 
B)  statistical inference 
C)  normal distribution 
D)  parameter 
E)  standard normal

Question 16

The rate of occurrence of persons eligible to participate in the study expressed as a percentage is called the completion rate.

Accepted Answer

A) True 
 B)False

Question 17

Sample size is influenced by which of the following?

Accepted Answer

A)  confidence level changes 
B)  population variability 
C)  precision level changes 
D)  A and B 
E)  A, B, and C 
A)  confidence level changes 
B)  population variability 
C)  precision level changes 
D)  A and B 
E)  A, B, and C

Question 18

The measures of central tendency for a normal distribution are all ________.

Accepted Answer

A)  inverted 
B)  random 
C)  identical 
D)  uncertain 
E)  binary 
A)  inverted 
B)  random 
C)  identical 
D)  uncertain 
E)  binary

Question 19

The standard deviation of the sampling distribution of the mean or proportion is called random error.

Accepted Answer

A) True 
 B)False

Question 20

The symbol for the sample standard deviation is ________.

Accepted Answer

A)  p 
B)  n² 
C)  n 
D)  s² 
E)  s 
A)  p 
B)  n² 
C)  n 
D)  s² 
E)  s

It is not feasible to have large sample sizes when conducting marketing research in social media.

In a short essay, list and discuss at least two specific sampling issues that are unethical in marketing research.

The number of interviews that must be completed is the ________.

According to the text, the statistical approaches to determining sample size are based on confidence intervals that may involve the estimation of the or .

Statistical inference is the process of generalizing the sample results to the population results.

________ is the process of generalizing the sample results to the population results.

A ________ is a summary description of a characteristic or measure of the sample.

When conducting marketing research in foreign countries, statistical estimation of sample size may be difficult since estimates of the ________ may be unavailable.

Standard deviation is the maximum permissible difference between the sample statistic and the population parameter.

When conducting marketing research in foreign countries, statistical estimation of sample size may be difficult since estimates of the population variance may be unavailable.

The reason sample size for online surveys generally exceeds that determined statistically is because ________.

In a short essay, list and discuss at least four statistical concepts used in sample size determination.

All of the following are true EXCEPT:

The statistical approaches to determining sample size are based on ________.

According to the text, a ________ denotes the true value that would be obtained if a census, rather than a sample, were undertaken.

The rate of occurrence of persons eligible to participate in the study expressed as a percentage is called the completion rate.

Sample size is influenced by which of the following?

The measures of central tendency for a normal distribution are all ________.

The standard deviation of the sampling distribution of the mean or proportion is called random error.

The symbol for the sample standard deviation is ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 13: Sampling: Final and Initial Sample Size Determination

It is not feasible to have large sample sizes when conducting marketing research in social media.

In a short essay, list and discuss at least two specific sampling issues that are unethical in marketing research.

The number of interviews that must be completed is the ________.

According to the text, the statistical approaches to determining sample size are based on confidence intervals that may involve the estimation of the ________ or ________.

Statistical inference is the process of generalizing the sample results to the population results.

________ is the process of generalizing the sample results to the population results.

A ________ is a summary description of a characteristic or measure of the sample.

When conducting marketing research in foreign countries, statistical estimation of sample size may be difficult since estimates of the ________ may be unavailable.

Standard deviation is the maximum permissible difference between the sample statistic and the population parameter.

When conducting marketing research in foreign countries, statistical estimation of sample size may be difficult since estimates of the population variance may be unavailable.

The reason sample size for online surveys generally exceeds that determined statistically is because ________.

In a short essay, list and discuss at least four statistical concepts used in sample size determination.

All of the following are true EXCEPT:

The statistical approaches to determining sample size are based on ________.

According to the text, a ________ denotes the true value that would be obtained if a census, rather than a sample, were undertaken.

The rate of occurrence of persons eligible to participate in the study expressed as a percentage is called the completion rate.

Sample size is influenced by which of the following?

The measures of central tendency for a normal distribution are all ________.

The standard deviation of the sampling distribution of the mean or proportion is called random error.

The symbol for the sample standard deviation is ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

According to the text, the statistical approaches to determining sample size are based on confidence intervals that may involve the estimation of the or .