Question 1

Coding unstructured questions is relatively simple, since the response options are predetermined.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is the last stage of the data preparation process?

Accepted Answer

A)  questionnaire checking 
B)  coding 
C)  data cleaning 
D)  transcribing 
E)  selecting a data analysis strategy 
A)  questionnaire checking 
B)  coding 
C)  data cleaning 
D)  transcribing 
E)  selecting a data analysis strategy

Question 3

Treatment of missing responses poses problems, particularly if the proportion of missing responses is ________.

Accepted Answer

A)  between 1 percent and 3 percent 
B)  between 3 percent and 5 percent 
C)  between 5 percent and 7 percent 
D)  between 8 percent and 9 percent 
E)  more than 10 percent 
A)  between 1 percent and 3 percent 
B)  between 3 percent and 5 percent 
C)  between 5 percent and 7 percent 
D)  between 8 percent and 9 percent 
E)  more than 10 percent

Question 4

Missing responses represent values of a variable that are unknown, either because respondents provided ambiguous answers or their answers were not properly recorded.

Accepted Answer

A) True 
 B)False

Question 5

________ involves the transformation of data to create new variables or modify existing ones.

Accepted Answer

A)  Transformational displacement 
B)  Transform and reform 
C)  Transform and modify 
D)  Variable streamlining 
E)  Variable respecification 
A)  Transformational displacement 
B)  Transform and reform 
C)  Transform and modify 
D)  Variable streamlining 
E)  Variable respecification

Question 6

Data should be coded in a lean way in order to avoid retaining much detail.

Accepted Answer

A) True 
 B)False

Question 7

At the editing stage, the researcher makes a preliminary check for consistency.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is NOT an alternative for the treatment of unsatisfactory responses?

Accepted Answer

A)  return the questionnaire to the field to get better data 
B)  assign missing values 
C)  discard unsatisfactory respondents 
D)  delete the question from the survey 
E)  C and D 
A)  return the questionnaire to the field to get better data 
B)  assign missing values 
C)  discard unsatisfactory respondents 
D)  delete the question from the survey 
E)  C and D

Question 9

According to the text, the data preparation process begins with checking the questionnaires for completeness.

Accepted Answer

A) True 
 B)False

Question 10

In a short essay, list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.

Accepted Answer

a. Substitute a neutral value - a neutra

Question 11

Data collection, text coding and categorization, and text-mining and visualization are unique aspects of data preparation in social media.

Accepted Answer

A) True 
 B)False

Question 12

Transcribing data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Accepted Answer

A) True 
 B)False

Question 13

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

Accepted Answer

A) True 
 B)False

Question 14

The data preparation process for social media is exactly similar to that for data collected by traditional means.

Accepted Answer

A) True 
 B)False

Question 15

A code in which the number of records for each respondent is the same and the same data appear in the same columns for all respondents is called a fixed field code.

Accepted Answer

A) True 
 B)False

Question 16

Optical scanning involves direct machine reading of the codes and simultaneous transcription.

Accepted Answer

A) True 
 B)False

Question 17

The thorough and extensive check for consistency and treatment of missing responses is called validating.

Accepted Answer

A) True 
 B)False

Question 18

Univariate techniques are statistical techniques suitable for analyzing data when there are two or more measurements on each element and the variables are analyzed simultaneously.

Accepted Answer

A) True 
 B)False

Question 19

Multivariate statistical techniques are appropriate for analyzing data if there are several measurements of each element and each variable is analyzed in isolation.

Accepted Answer

A) True 
 B)False

Question 20

A code in which the number of records for each respondent is the same, and the same data appear in the same columns for all respondents is called a ________.

Accepted Answer

A)  variable field code 
B)  fixed field code 
C)  random code 
D)  virtual code 
E)  uniform code 
A)  variable field code 
B)  fixed field code 
C)  random code 
D)  virtual code 
E)  uniform code

Coding unstructured questions is relatively simple, since the response options are predetermined.

Which of the following is the last stage of the data preparation process?

Treatment of missing responses poses problems, particularly if the proportion of missing responses is ________.

Missing responses represent values of a variable that are unknown, either because respondents provided ambiguous answers or their answers were not properly recorded.

________ involves the transformation of data to create new variables or modify existing ones.

Data should be coded in a lean way in order to avoid retaining much detail.

At the editing stage, the researcher makes a preliminary check for consistency.

Which of the following is NOT an alternative for the treatment of unsatisfactory responses?

According to the text, the data preparation process begins with checking the questionnaires for completeness.

In a short essay, list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.

Data collection, text coding and categorization, and text-mining and visualization are unique aspects of data preparation in social media.

Transcribing data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

The data preparation process for social media is exactly similar to that for data collected by traditional means.

A code in which the number of records for each respondent is the same and the same data appear in the same columns for all respondents is called a fixed field code.

Optical scanning involves direct machine reading of the codes and simultaneous transcription.

The thorough and extensive check for consistency and treatment of missing responses is called validating.

Univariate techniques are statistical techniques suitable for analyzing data when there are two or more measurements on each element and the variables are analyzed simultaneously.

Multivariate statistical techniques are appropriate for analyzing data if there are several measurements of each element and each variable is analyzed in isolation.

A code in which the number of records for each respondent is the same, and the same data appear in the same columns for all respondents is called a ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 15: Data Preparation and Analysis Strategy

Coding unstructured questions is relatively simple, since the response options are predetermined.

Which of the following is the last stage of the data preparation process?

Treatment of missing responses poses problems, particularly if the proportion of missing responses is ________.

Missing responses represent values of a variable that are unknown, either because respondents provided ambiguous answers or their answers were not properly recorded.

________ involves the transformation of data to create new variables or modify existing ones.

Data should be coded in a lean way in order to avoid retaining much detail.

At the editing stage, the researcher makes a preliminary check for consistency.

Which of the following is NOT an alternative for the treatment of unsatisfactory responses?

According to the text, the data preparation process begins with checking the questionnaires for completeness.

In a short essay, list and discuss the three options available to the researcher for the treatment of missing responses on a questionnaire.

Data collection, text coding and categorization, and text-mining and visualization are unique aspects of data preparation in social media.

Transcribing data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

A good rule of thumb about the discarding of respondents is that such decisions should be made before conducting any analysis.

The data preparation process for social media is exactly similar to that for data collected by traditional means.

A code in which the number of records for each respondent is the same and the same data appear in the same columns for all respondents is called a fixed field code.

Optical scanning involves direct machine reading of the codes and simultaneous transcription.

The thorough and extensive check for consistency and treatment of missing responses is called validating.

Univariate techniques are statistical techniques suitable for analyzing data when there are two or more measurements on each element and the variables are analyzed simultaneously.

Multivariate statistical techniques are appropriate for analyzing data if there are several measurements of each element and each variable is analyzed in isolation.

A code in which the number of records for each respondent is the same, and the same data appear in the same columns for all respondents is called a ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

Filters