Exam 15: Data Preparation and Analysis Strategy

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________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

(Multiple Choice)

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Question 81

Coding consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses.

(True/False)

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Question 82

In a short essay, describe the process of coding and discuss the purpose of a field and a record. Include a specific example to support your answer. Next, describe the purpose of a codebook in the coding process.

(Essay)

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Question 83

________ is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

(Multiple Choice)

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Question 84

According to the text, the symbols used in the assignment of codes to each possible response to each question is usually a number.

(True/False)

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Question 85

The final data analysis plan should never differ from the preliminary plan for data analysis.

(True/False)

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Question 86

Casewise deletion is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

(True/False)

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Question 87

Casewise deletion is an option available for the treatment of missing responses.

(True/False)

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Question 88

Respondents with unsatisfactory responses may be simply discarded when the proportion of unsatisfactory respondents is ________.

(Multiple Choice)

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Question 89

Deleting the question from the survey is an alternative for the treatment of unsatisfactory responses.

(True/False)

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Question 90

Statistical techniques appropriate for analyzing data when there is a single measurement of each element in the sample are called ________.

(Multiple Choice)

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Question 91

Showing 81 - 91 of 91

________ data involves transferring the coded data from the questionnaires or coding sheets onto disks or directly into computers by key punching or other means.

Coding consists of screening questionnaires to identify illegible, incomplete, inconsistent, or ambiguous responses.

In a short essay, describe the process of coding and discuss the purpose of a field and a record. Include a specific example to support your answer. Next, describe the purpose of a codebook in the coding process.

________ is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

According to the text, the symbols used in the assignment of codes to each possible response to each question is usually a number.

The final data analysis plan should never differ from the preliminary plan for data analysis.

Casewise deletion is a method of handling missing values in which for each calculation or analysis, only the respondents with complete responses are considered.

Casewise deletion is an option available for the treatment of missing responses.

Respondents with unsatisfactory responses may be simply discarded when the proportion of unsatisfactory respondents is ________.

Deleting the question from the survey is an alternative for the treatment of unsatisfactory responses.

Statistical techniques appropriate for analyzing data when there is a single measurement of each element in the sample are called ________.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Hypothesis Testing Related to Differences

Correlation and Regression

Report Preparation and Presentation

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