Question 1

A z-test is a univariate hypothesis test using the standard normal distribution.

Accepted Answer

A) True 
 B)False

Question 2

A univariate hypothesis test using the t distribution, which is used when the standard deviation is unknown and the sample size is small, is called the z-test.

Accepted Answer

A) True 
 B)False

Question 3

The most popular parametric test is the ________ conducted for examining hypotheses about means.

Accepted Answer

A)  F-test 
B)  p-test 
C)  t-test 
D)  z-test 
E)  parametric test 
A)  F-test 
B)  p-test 
C)  t-test 
D)  z-test 
E)  parametric test

Question 4

The ________ is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known, and the population variance is estimated from the sample.

Accepted Answer

A)  a statistic 
B)  p statistic 
C)  t statistic 
D)  z statistic 
E)  bell statistic 
A)  a statistic 
B)  p statistic 
C)  t statistic 
D)  z statistic 
E)  bell statistic

Question 5

According to the text, the t distribution is similar to the ________ in appearance.

Accepted Answer

A)  parallel distribution 
B)  normal distribution 
C)  vertical distribution 
D)  horizontal distribution 
E)  chi-square distribution 
A)  parallel distribution 
B)  normal distribution 
C)  vertical distribution 
D)  horizontal distribution 
E)  chi-square distribution

Question 6

The categorical independent variables used in an analysis of variance are called ________.

Accepted Answer

A)  factors 
B)  records 
C)  elements 
D)  variables 
E)  correlations 
A)  factors 
B)  records 
C)  elements 
D)  variables 
E)  correlations

Question 7

________ are hypothesis testing procedures that assume the variables of interest are measured on at least an interval scale.

Accepted Answer

A)  Non-parametric tests 
B)  Parametric tests 
C)  Parallel tests 
D)  Regression tests 
E)  Interval tests 
A)  Non-parametric tests 
B)  Parametric tests 
C)  Parallel tests 
D)  Regression tests 
E)  Interval tests

Question 8

The sum of squares divided by the appropriate degrees of freedom is called the ________.

Accepted Answer

A)  F statistic 
B)  t statistic 
C)  p value 
D)  mean square 
E)  residual 
A)  F statistic 
B)  t statistic 
C)  p value 
D)  mean square 
E)  residual

Question 9

Significance of the overall effect indicates that some differences exist between some of the treatment groups.

Accepted Answer

A) True 
 B)False

Question 10

An F-test is commonly used for the purpose of providing inferences for making statements about the means of parent populations.

Accepted Answer

A) True 
 B)False

Question 11

Non-parametric tests are hypothesis testing procedures that assume the variables of interest are measured on at least an interval scale.

Accepted Answer

A) True 
 B)False

Question 12

The two sets of degrees of freedom in which the F distribution depends on are the degrees of freedom in the ________ and the degrees of freedom in the ________.

Accepted Answer

A)  sample; questionnaire 
B)  numerator; denominator 
C)  variance; standard deviation 
D)  t-test; F-test 
E)  matrix; contingency table 
A)  sample; questionnaire 
B)  numerator; denominator 
C)  variance; standard deviation 
D)  t-test; F-test 
E)  matrix; contingency table

Question 13

Parametric tests provide inferences for making statements about the means of parent populations.

Accepted Answer

A) True 
 B)False

Question 14

In advertising testing, attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand. A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad.

Accepted Answer

A) True 
 B)False

Question 15

According to the text, hypotheses related to differences in the population means and proportions can be tested using the t distribution.

Accepted Answer

A) True 
 B)False

Question 16

________ tests provide inferences for making statements about the means of parent populations.

Accepted Answer

A)  Non-parametric 
B)  Parametric 
C)  Parallel 
D)  Regression 
E)  Parent population 
A)  Non-parametric 
B)  Parametric 
C)  Parallel 
D)  Regression 
E)  Parent population

Question 17

The t statistic is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known; the population variance is estimated from the sample.

Accepted Answer

A) True 
 B)False

Question 18

Procedures for examining differences between more than two means are called distribution of variance.

Accepted Answer

A) True 
 B)False

Question 19

A(n) ________ is commonly used for the purpose of providing inferences for making statements about the means of parent populations.

Accepted Answer

A)  F-test 
B)  p-test 
C)  t-test 
D)  z-test 
E)  chi-square test 
A)  F-test 
B)  p-test 
C)  t-test 
D)  z-test 
E)  chi-square test

Question 20

In a short essay, discuss paired samples and list at least three examples of hypotheses that are related to paired samples.

Accepted Answer

In hypothesis testing, paired samples ar

A z-test is a univariate hypothesis test using the standard normal distribution.

A univariate hypothesis test using the t distribution, which is used when the standard deviation is unknown and the sample size is small, is called the z-test.

The most popular parametric test is the ________ conducted for examining hypotheses about means.

The ________ is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known, and the population variance is estimated from the sample.

According to the text, the t distribution is similar to the ________ in appearance.

The categorical independent variables used in an analysis of variance are called ________.

________ are hypothesis testing procedures that assume the variables of interest are measured on at least an interval scale.

The sum of squares divided by the appropriate degrees of freedom is called the ________.

Significance of the overall effect indicates that some differences exist between some of the treatment groups.

An F-test is commonly used for the purpose of providing inferences for making statements about the means of parent populations.

Non-parametric tests are hypothesis testing procedures that assume the variables of interest are measured on at least an interval scale.

The two sets of degrees of freedom in which the F distribution depends on are the degrees of freedom in the and the degrees of freedom in the .

Parametric tests provide inferences for making statements about the means of parent populations.

In advertising testing, attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand. A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad.

According to the text, hypotheses related to differences in the population means and proportions can be tested using the t distribution.

________ tests provide inferences for making statements about the means of parent populations.

The t statistic is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known; the population variance is estimated from the sample.

Procedures for examining differences between more than two means are called distribution of variance.

A(n) ________ is commonly used for the purpose of providing inferences for making statements about the means of parent populations.

In a short essay, discuss paired samples and list at least three examples of hypotheses that are related to paired samples.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Correlation and Regression

Report Preparation and Presentation

Filters

Exam 17: Hypothesis Testing Related to Differences

A z-test is a univariate hypothesis test using the standard normal distribution.

A univariate hypothesis test using the t distribution, which is used when the standard deviation is unknown and the sample size is small, is called the z-test.

The most popular parametric test is the ________ conducted for examining hypotheses about means.

The ________ is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known, and the population variance is estimated from the sample.

According to the text, the t distribution is similar to the ________ in appearance.

The categorical independent variables used in an analysis of variance are called ________.

________ are hypothesis testing procedures that assume the variables of interest are measured on at least an interval scale.

The sum of squares divided by the appropriate degrees of freedom is called the ________.

Significance of the overall effect indicates that some differences exist between some of the treatment groups.

An F-test is commonly used for the purpose of providing inferences for making statements about the means of parent populations.

Non-parametric tests are hypothesis testing procedures that assume the variables of interest are measured on at least an interval scale.

The two sets of degrees of freedom in which the F distribution depends on are the degrees of freedom in the ________ and the degrees of freedom in the ________.

Parametric tests provide inferences for making statements about the means of parent populations.

In advertising testing, attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand. A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad.

According to the text, hypotheses related to differences in the population means and proportions can be tested using the t distribution.

________ tests provide inferences for making statements about the means of parent populations.

The t statistic is a statistic that assumes that the variable has a symmetric bell-shaped distribution and the mean is known; the population variance is estimated from the sample.

Procedures for examining differences between more than two means are called distribution of variance.

A(n) ________ is commonly used for the purpose of providing inferences for making statements about the means of parent populations.

In a short essay, discuss paired samples and list at least three examples of hypotheses that are related to paired samples.

Introduction to Marketing Research

Defining the Marketing Research Problem and Developing an Approach

Research Design

Exploratory Research Design: Secondary Data

Exploratory Research Design: Syndicated Sources of Secondary Data

Exploratory Research Design: Qualitative Research

Descriptive Research Design: Survey and Observation

Causal Research Design: Experimentation

Measurement and Scaling: Fundamentals and Comparative Scaling

Measurement and Scaling: Noncomparative Scaling Techniques

Questionnaire and Form Design

Sampling: Design and Procedures

Sampling: Final and Initial Sample Size Determination

Fieldwork: Data Collection

Data Preparation and Analysis Strategy

Frequency Distribution, Hypothesis Testing, and Cross-Tabulation

Correlation and Regression

Report Preparation and Presentation

Filters

The two sets of degrees of freedom in which the F distribution depends on are the degrees of freedom in the and the degrees of freedom in the .