Exam 17: Hypothesis Testing Related to Differences
Exam 1: Introduction to Marketing Research84 Questions
Exam 2: Defining the Marketing Research Problem and Developing an Approach88 Questions
Exam 3: Research Design91 Questions
Exam 4: Exploratory Research Design: Secondary Data69 Questions
Exam 5: Exploratory Research Design: Syndicated Sources of Secondary Data91 Questions
Exam 6: Exploratory Research Design: Qualitative Research94 Questions
Exam 7: Descriptive Research Design: Survey and Observation96 Questions
Exam 8: Causal Research Design: Experimentation102 Questions
Exam 9: Measurement and Scaling: Fundamentals and Comparative Scaling98 Questions
Exam 10: Measurement and Scaling: Noncomparative Scaling Techniques97 Questions
Exam 11: Questionnaire and Form Design92 Questions
Exam 12: Sampling: Design and Procedures90 Questions
Exam 13: Sampling: Final and Initial Sample Size Determination88 Questions
Exam 14: Fieldwork: Data Collection91 Questions
Exam 15: Data Preparation and Analysis Strategy91 Questions
Exam 16: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation92 Questions
Exam 17: Hypothesis Testing Related to Differences87 Questions
Exam 18: Correlation and Regression90 Questions
Exam 19: Report Preparation and Presentation89 Questions
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The t statistic is calculated by assuming that all of the following exists EXCEPT:
(Multiple Choice)
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If the probability of F is greater than the significance level α, ________ and ________ should be used.
(Multiple Choice)
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According to the text, samples drawn randomly from different populations are termed independent samples.
(True/False)
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The critical values for a two-tailed z-test, given a significance level of 0.05, would be ________.
(Multiple Choice)
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In its simplest form, ANOVA must have a(n) ________ that is metric.
(Multiple Choice)
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The sum of squares divided by the appropriate degrees of freedom is called the F statistic.
(True/False)
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A t-test of sample variance may be performed if it is not known whether the two populations have equal variance.
(True/False)
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Procedures for examining differences between more than two means are called ________.
(Multiple Choice)
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According to the text, samples drawn randomly from different populations are termed ________.
(Multiple Choice)
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In a short essay, discuss t-test, the t statistic, and the t distribution.
(Essay)
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In many marketing research applications, the observations for two groups are not selected from independent samples. Rather, the observations relate to paired samples in that the two sets of observations relate to the same respondents.
(True/False)
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The categorical independent variables used in an analysis of variance are called factors.
(True/False)
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A frequency distribution that depends on two sets of degrees of freedom is called a(n) ________.
(Multiple Choice)
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In a short essay, discuss analysis of variance and list at least three questions that relate to the examination of the differences in the mean values of more than two groups.
(Essay)
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________ involves only one categorical variable, or a single factor that defines the different samples or groups.
(Multiple Choice)
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According to the text, hypotheses related to differences in population means if the population variance is unknown can be tested using the ________.
(Multiple Choice)
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Which would be the appropriate way to test differences in proportions for more than two samples?
(Multiple Choice)
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A frequency distribution that depends on two sets of degrees of freedom is called an F distribution.
(True/False)
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For a large sample size, the t distribution approaches the normal distribution. Thus, the t-test and the z-test are equivalent.
(True/False)
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