Question 1

Which of the following is the best definition of transaction cost?

Accepted Answer

A)  the cost of changing prices 
B)  the cost of participating in a market 
C)  the cost of finding suitable products 
D)  the cost merchants pay to bring their goods to market 
A)  the cost of changing prices 
B)  the cost of participating in a market 
C)  the cost of finding suitable products 
D)  the cost merchants pay to bring their goods to market

Question 2

A(n) ________ extends the marketplace beyond traditional boundaries.

Accepted Answer

The answer of A(n) ________ extends the marketplace beyond traditional...

Question 3

The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:

Accepted Answer

A)  richness. 
B)  ubiquity. 
C)  information density. 
D)  personalization. 
A)  richness. 
B)  ubiquity. 
C)  information density. 
D)  personalization.

Question 4

E-commerce can be said to have begun in:

Accepted Answer

A)  1983. 
B)  1985. 
C)  1995. 
D)  2001. 
A)  1983. 
B)  1985. 
C)  1995. 
D)  2001.

Question 5

In the B2C arena, ________ was the first truly large-scale digitally enabled transaction system.

Accepted Answer

A)  Telex 
B)  the Baxter Healthcare system 
C)  the French Minitel 
D)  EDI 
A)  Telex 
B)  the Baxter Healthcare system 
C)  the French Minitel 
D)  EDI

Question 6

Which of the following statements is not true?

Accepted Answer

A)  No one academic perspective dominates research about e-commerce. 
B)  Information systems researchers take a purely technical approach to e-commerce. 
C)  There are two primary approaches to e-commerce: behavioral and technical. 
D)  Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations. 
A)  No one academic perspective dominates research about e-commerce. 
B)  Information systems researchers take a purely technical approach to e-commerce. 
C)  There are two primary approaches to e-commerce: behavioral and technical. 
D)  Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.

Question 7

Retail chains account for around ________ percent of online retail firm revenues.

Accepted Answer

A)  15 
B)  35 
C)  75 
D)  95 
A)  15 
B)  35 
C)  75 
D)  95

Question 8

Internet/Web technology is available just about everywhere and anytime. This is known as ________.

Accepted Answer

The answer of Internet/Web technology is available just about everywhere...

Question 9

Ubiquity increases cognitive energy outlays.

Accepted Answer

A) True 
 B)False

Question 10

Approximately 80% of adults in the United States use a social network on a daily basis.

Accepted Answer

A) True 
 B)False

Question 11

Customization involves changing a delivered product or service based upon a consumer's preferences or past purchasing behavior.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is not true regarding e-commerce today?

Accepted Answer

A)  Economists' visions of a friction-free market have not been realized. 
B)  Consumers are less price-sensitive than expected. 
C)  There remains considerable persistent price dispersion. 
D)  The market middlemen disappeared. 
A)  Economists' visions of a friction-free market have not been realized. 
B)  Consumers are less price-sensitive than expected. 
C)  There remains considerable persistent price dispersion. 
D)  The market middlemen disappeared.

Question 13

Which of the following is not one of the current major social trends in e-commerce in 2012-2013?

Accepted Answer

A)  Spam declines as a significant problem. 
B)  Controversy over content regulation and controls continues. 
C)  E-books gain wide acceptance. 
D)  Internet security continues to decline. 
A)  Spam declines as a significant problem. 
B)  Controversy over content regulation and controls continues. 
C)  E-books gain wide acceptance. 
D)  Internet security continues to decline.

Question 14

Identify a Web 2.0 application or site, describing the qualities that make it a Web 2.0 application or site. Does the site you selected have any business value? What is it?

Accepted Answer

Student answers will vary. An example is

Question 15

Which of the following is not a major business trend in e-commerce in 2012-2013?

Accepted Answer

A)  Retail e-commerce continues double-digit growth. 
B)  Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants. 
C)  Facebook grows to more than 1 billion users. 
D)  Social and mobile advertising begins to challenge search engine marketing. 
A)  Retail e-commerce continues double-digit growth. 
B)  Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants. 
C)  Facebook grows to more than 1 billion users. 
D)  Social and mobile advertising begins to challenge search engine marketing.

Question 16

The first evolutionary phase of e-commerce, from 1995 to 2000, characterized as technology-driven and ungoverned, was a period of ________.

Accepted Answer

innovation

Question 17

Which of the following allows you to rate, categorize, and share the content you find online?

Accepted Answer

A)  WordPress 
B)  StumbleUpon 
C)  Wikipedia 
D)  Instagram 
A)  WordPress 
B)  StumbleUpon 
C)  Wikipedia 
D)  Instagram

Question 18

Which of the following is a characteristic of the reinvention phase of e-commerce?

Accepted Answer

A)  massive proliferation of dot-com start-ups 
B)  widespread adoption of broadband networks 
C)  rapid growth of search engine advertising 
D)  widespread adoption of consumer mobile devices 
A)  massive proliferation of dot-com start-ups 
B)  widespread adoption of broadband networks 
C)  rapid growth of search engine advertising 
D)  widespread adoption of consumer mobile devices

Question 19

Describe the visions and forces during the early days of e-commerce in terms of what the various interest groups hoped for: the computer science and information technology people; the economists; and the entrepreneurs, venture capitalists and marketers. Explain whether what each group envisioned came to fruition and why or why not.

Accepted Answer

The computer scientists and information

Question 20

The size of the global C2C market in 2012 was around:

Accepted Answer

A)  $800 million. 
B)  $8 billion. 
C)  $80 billion. 
D)  $800 billion. 
A)  $800 million. 
B)  $8 billion. 
C)  $80 billion. 
D)  $800 billion.

Which of the following is the best definition of transaction cost?

A(n) ________ extends the marketplace beyond traditional boundaries.

The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:

E-commerce can be said to have begun in:

In the B2C arena, ________ was the first truly large-scale digitally enabled transaction system.

Which of the following statements is not true?

Retail chains account for around ________ percent of online retail firm revenues.

Internet/Web technology is available just about everywhere and anytime. This is known as ________.

Ubiquity increases cognitive energy outlays.

Approximately 80% of adults in the United States use a social network on a daily basis.

Customization involves changing a delivered product or service based upon a consumer's preferences or past purchasing behavior.

Which of the following is not true regarding e-commerce today?

Which of the following is not one of the current major social trends in e-commerce in 2012-2013?

Identify a Web 2.0 application or site, describing the qualities that make it a Web 2.0 application or site. Does the site you selected have any business value? What is it?

Which of the following is not a major business trend in e-commerce in 2012-2013?

The first evolutionary phase of e-commerce, from 1995 to 2000, characterized as technology-driven and ungoverned, was a period of ________.

Which of the following allows you to rate, categorize, and share the content you find online?

Which of the following is a characteristic of the reinvention phase of e-commerce?

The size of the global C2C market in 2012 was around:

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 1: The Revolution Is Just Beginning

Which of the following is the best definition of transaction cost?

A(n) ________ extends the marketplace beyond traditional boundaries.

The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:

E-commerce can be said to have begun in:

In the B2C arena, ________ was the first truly large-scale digitally enabled transaction system.

Which of the following statements is not true?

Retail chains account for around ________ percent of online retail firm revenues.

Internet/Web technology is available just about everywhere and anytime. This is known as ________.

Ubiquity increases cognitive energy outlays.

Approximately 80% of adults in the United States use a social network on a daily basis.

Customization involves changing a delivered product or service based upon a consumer's preferences or past purchasing behavior.

Which of the following is not true regarding e-commerce today?

Which of the following is not one of the current major social trends in e-commerce in 2012-2013?

Identify a Web 2.0 application or site, describing the qualities that make it a Web 2.0 application or site. Does the site you selected have any business value? What is it?

Which of the following is not a major business trend in e-commerce in 2012-2013?

The first evolutionary phase of e-commerce, from 1995 to 2000, characterized as technology-driven and ungoverned, was a period of ________.

Which of the following allows you to rate, categorize, and share the content you find online?

Which of the following is a characteristic of the reinvention phase of e-commerce?

The size of the global C2C market in 2012 was around:

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters