Question 1

Which of the following types of merchants has the highest share of retail online sales?

Accepted Answer

A)  virtual (Web only) 
B)  catalog/call center 
C)  retail chain 
D)  consumer brand manufacturer 
A)  virtual (Web only) 
B)  catalog/call center 
C)  retail chain 
D)  consumer brand manufacturer

Question 2

Which of the following describes the basic Web policy of large firms during the period of invention?

Accepted Answer

A)  integrate social networking and mobile platform with Web site marketing 
B)  use Web to connect with suppliers 
C)  include additional channels to market products 
D)  maintain a basic, static Web site 
A)  integrate social networking and mobile platform with Web site marketing 
B)  use Web to connect with suppliers 
C)  include additional channels to market products 
D)  maintain a basic, static Web site

Question 3

Which of the following statements is not true?

Accepted Answer

A)  Information asymmetries are continually being introduced by merchants and marketers. 
B)  Intermediaries have not disappeared. 
C)  Overall transaction costs have dropped dramatically. 
D)  Brands remain very important in e-commerce. 
A)  Information asymmetries are continually being introduced by merchants and marketers. 
B)  Intermediaries have not disappeared. 
C)  Overall transaction costs have dropped dramatically. 
D)  Brands remain very important in e-commerce.

Question 4

Above all, e-commerce is a ________ phenomenon.

Accepted Answer

A)  technology-driven PAGE \* MERGEFORMAT 1 Copyright © 2013 Pearson Education, Inc. 
B)  finance-driven 
C)  sociological 
D)  government-driven 
A)  technology-driven PAGE \* MERGEFORMAT 1 Copyright © 2013 Pearson Education, Inc. 
B)  finance-driven 
C)  sociological 
D)  government-driven

Question 5

Price transparency refers to the ability of merchants to segment the market into groups willing to pay different prices.

Accepted Answer

A) True 
 B)False

Question 6

A company's online inventory control process is an example of e-business, as opposed to e-commerce.

Accepted Answer

A) True 
 B)False

Question 7

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

Accepted Answer

A)  a nearly perfect competitive market. 
B)  friction-free commerce. 
C)  disintermediation. 
D)  fast follower advantage. 
A)  a nearly perfect competitive market. 
B)  friction-free commerce. 
C)  disintermediation. 
D)  fast follower advantage.

Question 8

Interactivity in the context of e-commerce can be described as:

Accepted Answer

A)  the ability to physically touch and manipulate a product. 
B)  the complexity and content of a message. 
C)  the ability of consumers to create and distribute content. 
D)  the enabling of two-way communication between consumer and merchant. 
A)  the ability to physically touch and manipulate a product. 
B)  the complexity and content of a message. 
C)  the ability of consumers to create and distribute content. 
D)  the enabling of two-way communication between consumer and merchant.

Question 9

Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content.

Accepted Answer

A) True 
 B)False

Question 10

In 2012, the world's online population was roughly:

Accepted Answer

A)  230 million. 
B)  2.3 billion. 
C)  23 billion. 
D)  230 billion. 
A)  230 million. 
B)  2.3 billion. 
C)  23 billion. 
D)  230 billion.

Question 11

________ refers to any disparity in relevant market information among parties in a transaction.

Accepted Answer

Informatio

Question 12

A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n) ________.

Accepted Answer

The answer of A firm that is first to market...

Question 13

All of the following are major technology trends in e-commerce in 2012-2013 except:

Accepted Answer

A)  Cloud computing enables the creation of "big data." 
B)  Apps create a new platform for online marketing and commerce. 
C)  The mobile computing platform begins to rival the PC platform. 
D)  Real-time advertising becomes a reality with gains in computing power and speeds. 
A)  Cloud computing enables the creation of "big data." 
B)  Apps create a new platform for online marketing and commerce. 
C)  The mobile computing platform begins to rival the PC platform. 
D)  Real-time advertising becomes a reality with gains in computing power and speeds.

Question 14

Which of the following best describes the early years of e-commerce?

Accepted Answer

A)  They were a technological success but a mixed business success. 
B)  They were a technological success but a business failure. 
C)  They were a technological failure but a business success. 
D)  They were a mixed technological and business success. 
A)  They were a technological success but a mixed business success. 
B)  They were a technological success but a business failure. 
C)  They were a technological failure but a business success. 
D)  They were a mixed technological and business success.

Question 15

________ refers to the displacement of market middlemen.

Accepted Answer

The answer of ________ refers to the displacement of market...

Question 16

In the "bow-tie" analogy of the structure of the Web, "tendrils" are:

Accepted Answer

A)  pages that link to the center, but which are not linked to from the center. 
B)  pages that neither link to nor are linked from the center. 
C)  pages that do not link to the center, but are linked to from the center. 
D)  pages that link to one another without passing through the center. 
A)  pages that link to the center, but which are not linked to from the center. 
B)  pages that neither link to nor are linked from the center. 
C)  pages that do not link to the center, but are linked to from the center. 
D)  pages that link to one another without passing through the center.

Question 17

Which business application is associated with the technological development of local area networks and client/server computing?

Accepted Answer

A)  transaction automation (e.g., payroll) 
B)  desktop automation (e.g., word processing) 
C)  industrial system automation (e.g., supply chain management) 
D)  workgroup automation (e.g., document sharing) 
A)  transaction automation (e.g., payroll) 
B)  desktop automation (e.g., word processing) 
C)  industrial system automation (e.g., supply chain management) 
D)  workgroup automation (e.g., document sharing)

Question 18

The growth of mobile e-commerce almost doubled from 2011 to 2012.

Accepted Answer

A) True 
 B)False

Question 19

The early years of e-commerce are considered:

Accepted Answer

A)  the most promising time in history for the successful implementation of first mover advantages. 
B)  an economist's dream come true, where for a brief time consumers had access to all relevant market information and transaction costs plummeted. 
C)  a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year. 
D)  a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses. 
A)  the most promising time in history for the successful implementation of first mover advantages. 
B)  an economist's dream come true, where for a brief time consumers had access to all relevant market information and transaction costs plummeted. 
C)  a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year. 
D)  a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.

Question 20

As economists had envisioned, prices of products sold on the Web are consistently lower than elsewhere, and the online marketplace is characterized by decreasing price dispersion.

Accepted Answer

A) True 
 B)False

Which of the following types of merchants has the highest share of retail online sales?

Which of the following describes the basic Web policy of large firms during the period of invention?

Which of the following statements is not true?

Above all, e-commerce is a ________ phenomenon.

Price transparency refers to the ability of merchants to segment the market into groups willing to pay different prices.

A company's online inventory control process is an example of e-business, as opposed to e-commerce.

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

Interactivity in the context of e-commerce can be described as:

Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content.

In 2012, the world's online population was roughly:

________ refers to any disparity in relevant market information among parties in a transaction.

A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n) ________.

All of the following are major technology trends in e-commerce in 2012-2013 except:

Which of the following best describes the early years of e-commerce?

________ refers to the displacement of market middlemen.

In the "bow-tie" analogy of the structure of the Web, "tendrils" are:

Which business application is associated with the technological development of local area networks and client/server computing?

The growth of mobile e-commerce almost doubled from 2011 to 2012.

The early years of e-commerce are considered:

As economists had envisioned, prices of products sold on the Web are consistently lower than elsewhere, and the online marketplace is characterized by decreasing price dispersion.

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 1: The Revolution Is Just Beginning

Which of the following types of merchants has the highest share of retail online sales?

Which of the following describes the basic Web policy of large firms during the period of invention?

Which of the following statements is not true?

Above all, e-commerce is a ________ phenomenon.

Price transparency refers to the ability of merchants to segment the market into groups willing to pay different prices.

A company's online inventory control process is an example of e-business, as opposed to e-commerce.

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

Interactivity in the context of e-commerce can be described as:

Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content.

In 2012, the world's online population was roughly:

________ refers to any disparity in relevant market information among parties in a transaction.

A firm that is first to market in a particular area and that moves quickly to gather market share is referred to as a(n) ________.

All of the following are major technology trends in e-commerce in 2012-2013 except:

Which of the following best describes the early years of e-commerce?

________ refers to the displacement of market middlemen.

In the "bow-tie" analogy of the structure of the Web, "tendrils" are:

Which business application is associated with the technological development of local area networks and client/server computing?

The growth of mobile e-commerce almost doubled from 2011 to 2012.

The early years of e-commerce are considered:

As economists had envisioned, prices of products sold on the Web are consistently lower than elsewhere, and the online marketplace is characterized by decreasing price dispersion.

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing Concepts: Social, Mobile, Local

E-Commerce Marketing Communications

Ethical, Social, and Political Issues in E-Commerce

Online Retail and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters