Exam 1: The Revolution Is Just Beginning
Exam 1: The Revolution Is Just Beginning86 Questions
Exam 2: E-Commerce Business Models and Concepts86 Questions
Exam 3: E-Commerce Infrastructure: the Internet, Web, and Mobile Platform86 Questions
Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps86 Questions
Exam 5: E-Commerce Security and Payment Systems86 Questions
Exam 6: E-Commerce Marketing Concepts: Social, Mobile, Local86 Questions
Exam 7: E-Commerce Marketing Communications86 Questions
Exam 8: Ethical, Social, and Political Issues in E-Commerce86 Questions
Exam 9: Online Retail and Services86 Questions
Exam 10: Online Content and Media86 Questions
Exam 11: Social Networks, Auctions, and Portals86 Questions
Exam 12: B2B E-Commerce: Supply Chain Management and Collaborative Commerce86 Questions
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The total number of users or customers an e-commerce business can obtain is a measure of its ________.
(Short Answer)
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The growth of B2C e-commerce is limited by the fact that consumers need to possess a more sophisticated skill set than consumers who shop offline.
(True/False)
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In 2012, roughly ________ million people in the United States accessed the Internet via mobile devices.
(Multiple Choice)
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Which of the following statements about the Web is not true?
(Multiple Choice)
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Which of the following is one of the three primary societal issues related to e-commerce?
(Multiple Choice)
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Which of the following is a characteristic of the consolidation phase of e-commerce?
(Multiple Choice)
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The fact that e-commerce is conducted on the basis of universal standards decreases market entry costs for merchants.
(True/False)
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Which of the following is not a unique feature of e-commerce technology?
(Multiple Choice)
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Approximately what percentage of dot-com companies formed since 1995 survived as independent companies in 2012?
(Multiple Choice)
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By what year is the United States Internet household penetration rate likely to reach the current level of cable television penetration?
(Multiple Choice)
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The future of e-commerce will include an increase in regulatory activity both in the United States and worldwide.
(True/False)
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All of the following can be considered a precursor to e-commerce except:
(Multiple Choice)
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Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
(Multiple Choice)
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A(n) ________ occurs when everyone in a group receives value because all participants use the same tool or product.
(Short Answer)
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Which of the following is not a limitation on the growth of B2C e-commerce?
(Multiple Choice)
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In ________ commerce, information is equally distributed, transaction costs are low, prices can be dynamically adjusted to reflect actual demand, intermediaries decline, and unfair competitive advantages are eliminated.
(Short Answer)
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E-commerce as we know it today would not exist without the Internet.
(True/False)
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