Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

Which of the following typically includes a data flow diagram to describe the flow of information for a Web site?

Which of the following is not one of the main factors in Web site optimization?

________ increases the processing power of hardware components but maintains the physical footprint and the number of servers.

Which of the following is used to process certificates and private/public key information?

Which of the following helps you understand the marketing effectiveness of your e-commerce site?

In a two-tier architecture, a Web server is linked to one middle-tier layer that typically includes a series of application servers, as well as to another back-end layer.

Which of the following is the final stage suggested for a six-phase plan to develop an e-commerce presence?

Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

________ involves testing the site as a whole, in the same way a typical user would when using the site.

A(n) ________ is a small, prebuilt chunk of code that executes automatically in your HTML Web page to perform a specific task such as providing weather information.

All of the following are basic information requirements for a product database except:

Describe the major issues surrounding the decisions to build and/or host your own e-commerce Web site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision.

Dynamic page generation makes market segmentation easier.

With ________, the contents of a Web page are stored as objects in a database, rather than being hard-coded in HTML.

All of the following are Web site design features that annoy customers except:

A standard known as ________ makes it possible to access data from any application regardless of what database is used.

Which of the following cannot be used to retrieve objects from a database?

The systems development life cycle methodology is useful when creating an e-commerce Web site.

Mobile Web apps are typically built using HTML5 and Java.

What tools or technologies are available for providing interactivity and active content on a Web site and what functionality do they add? Describe at least five.